Capital One Case Study Essay Example for Free

Capital One Case Study Essay †¢ What is a case interview? The Case Interview †¢ What specific skills does it assess? †¢ How to prepare for a case interview? †¢ An interactive example. What is a â€Å"Case Interview† anyway? The Case Interview Simulation of a business problem. Similar to what our associates encounter every day. Series of open-ended questions. They’re designed to stimulate your conceptual, quantitative, analytical and – most importantly – creative abilities. The Case Interview There are several types of cases. Each is designed to assess different skills. Classic Case The Case Interview †¢ Should an organization add capacity? †¢ How should an organization react to a new competitor? †¢ Should an organization enter/exit a new/old market? Measures †¢ Your broad functional skills †¢ Your big-picture perspective †¢ Your comfort with detail and analysis Special Case The Case Interview †¢ Why are manhole covers round? †¢ What’s the estimated weight of a Boeing 747? †¢ What will interest rates do next? Measures †¢ Your comfort with ambiguous challenges †¢ Your level of creativity The Case Interview What are we looking for? †¢ Logical skills †¢ Analytical/reasoning skills †¢ Conceptual problem-solving abilities †¢ Critical path thinking †¢ Flexibility What do we mean by†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. . The Case Interview Problem-solving ability? Can you identify the key issues of the case while accurately and methodically reaching the solution? Critical path thinking? Can you use the clues that build on each other while staying on track and focusing on what’s relevant? Flexibility? . Can you adapt your answers to a changing situation? The Case Interview What do you need to bring? Your logical business sense The Case Interview †¢ How do decreasing marginal costs affect profitability? †¢ What effect will fixed costs have on the result? Your mathematical aptitude From basic mathematics to†¦. †¢ Algebra †¢ Probability †¢ Weighted averages †¢ Unit conversion Your strategic interpretation skills The Case Interview Can you†¦Ã¢â‚¬ ¦ †¢ Interpret your answer’s impact? †¢ Assess alternatives? †¢ Keep a grasp on the â€Å"big picture† as well as the minor details? Your presentation skills Can you†¦Ã¢â‚¬ ¦. †¢ Clearly state your thoughts and synthesize information? †¢ Explain how your answer changes in the face of changing variables? †¢ Defend your answer? The Case Interview Be prepared! Let’s work through a case together. Background Information The Case Interview †¢ You are a manager at a company that markets various products and services and that is looking to diversify †¢ You receive some information indicating magazine publishing may be interesting †¢ You are considering developing a new magazine but are not sure how profitable it might be What are some of the issues you must consider when evaluating the magazine business? Things to consider The Case Interview †¢ Defining the target market †¢ Competition – # of competitors, fragmentation, brand name †¢ †¢ †¢ †¢ †¢ Build off of core competencies Barriers to entry Business cycle stage Method of measuring viability Opportunity cost Our next step is to understand the economics of the business. What are the profit drivers in the magazine publishing business? The Case Interview Main profit drivers of the publishing business include †¦ Revenue Sources †¢ Subscriptions †¢ Newsstand sales †¢ Advertising †¢ Customer lists †¢ Internet Costs †¢ Printing †¢ Distribution †¢ Content Development †¢ Marketing/promotions The Case Interview Through some initial research you have been able to determine the following †¦ †¢ You can charge  £25 for an annual subscription of 50 issues †¢ You can generate  £1 in advertising revenue per issue for each subscription †¢ Printing and distribution costs are  £1 per copy per issue †¢ Content development costs run  £1 million per year †¢ Let’s ignore newsstand sales for now †¢ Let’s ignore marketing expenses for now How much profit will you  generate a year from one incremental subscription? Let’s figure it out together†¦Ã¢â‚¬ ¦. The Case Interview Subscription revenue per year =  £25 Advertising revenue per year =  £50  £1/issue x 50 issues Yearly production and distribution costs =  £50 Profit from one incremental subscription =  £25  £25 +  £50  £50 How many subscriptions would we need to sell in order to breakeven on this venture? The Case Interview How many subscriptions do we need to sell to break even? Profit (contribution margin) =  £25 per subscription Magazine content development =  £1 million per year Breakeven =  £1 million/ £25 = 40,000 subscriptions Given you need 40,000 subscriptions to breakeven, do you move forward? What about marketing costs? The Case Interview Your company has expertise in direct mail solicitation so you decide to use that method to market your new magazine. Each piece of mail costs  £0.50. You are able to achieve a 2% response rate. How much does it cost you to sign up a subscriber? Cost per subscriber calculation The Case Interview Cost of mailing/response rate = Cost to sign up one subscriber  £0.50/2% =  £25 per subscriber Another way to calculate cost per subscriber: Assume you mail offer to 100 people Costs =  £50 ( £0.50 x 100 people) Responders = 2 (2% of 100) Cost per responder =  £50/2 or  £25 How will this affect your breakeven calculation? New break even calculation The Case Interview Old contribution margin Marketing costs New contribution margin New contribution margin =  £25  £25 =  £0 Ouch! What can we do to make this venture better? Some possible considerations: The Case Interview †¢ Raise subscription prices †¢ Raise advertising rates †¢ Reduce production costs †¢ Increase response rate †¢ Make each response matter more – Consider renewals and multi-year subscriptions The Case Interview Renewals look like an obvious avenue to explore†¦ †¢ In the best case scenario, zero cost to acquire with no drop in revenues How might you encourage renewels? Some possible options: The Case Interview †¢ Price promotion †¢ Competitions †¢ Marketing †¢ Free gifts The Case Interview Some market testing gives you 2 possible options 1) Do nothing: †¢ 50% of existing subscribers will renew each year 2) Offer a free second year subscription †¢ 75% of existing subscribers will renew each year

Advantages And Disadvantages Of Networked Medium Information Technology Essay

Advantages And Disadvantages Of Networked Medium Information Technology Essay Bus networks use a common backbone to connect all devices. A single cable, the backbone functions as a shared communication medium that devices attach or tap into with an interface connector. A device wanting to communicate with another device on the network sends a broadcast message onto the wire that all other devices see, but only the intended recipient actually accepts and processes the message. Ring topology: In a ring network, every device has exactly two neighbors for communication purposes. All messages travel through a ring in the same direction. A failure in any cable or device breaks the loop and can take down the entire network. Star topology: Many home networks use the star topology. A star network features a central connection point called a hub that may be a  hub,  switch  or router. Devices typically connect to the hub with Unshielded Twisted Pair (UTP) Ethernet. Compared to the bus topology, a star network generally requires more cable, but a failure in any star network cable will only take down one computers network access and not the entire LAN. b) Advantages and disadvantages of each medium. Network medium is the physical channel that used for transmission in the network. The types of the medium are: Wire Fiber air Wire: UTP cable is a medium that is composed of pairs of wires.  UTP cable is used in a variety of networks. Each of the eight individual copper wires in UTP cable is covered by an insulating material. In addition, the wires in each pair are twisted around each other. Fiber: Long distance signal transmission. Large Bandwidth, Light Weight, and Small Diameter Long Lengths Easy Installation and Upgrades Non-Conductivity Security Designed for Future Applications Needs Air: Mobility. Elimination of unsightly cables. c) Recommendation for topology and medium to use: Topology: Figure 1.1 : Star topology We select the star topology for this in-house network. Because the star topology is most popular topology for in-house network (LAN). Also we can be benefit by using the star topology in a LAN. Benefits: Information can be easily shared allowing for quick and informed decisions to be made, saving time and money. A more productive and competitive environment is achieved through greater teamwork within the organization. Network-based communication such as email is considerably cheaper than using the phone or fax and sharing resources such as printers gives more efficient use of equipment at lower costs. Standard versions of procedures and directories can be made accessible to everyone. IT administration can be centralised. Data can be backed-up from a single point on a scheduled basis ensuring consistency. Medium: Figure1.2: WI-FI network We select the WI-FI for this in-house network. Because Mobility. Elimination of unsightly cables. Problem Identification: Task 2 10 Marks Investigate the Internet connection requirements for the Fire Department. a) Describe the Internet services that may be required. b) Explain the connection speeds that are suitable for these requirements. c) Find examples of Internet Service Providers (ISPs) that can meet these requirements in your country. d) Make a recommendation to use one ISP based upon the services offered and price charged. Solution of Task 2 a) Hardware and Software Requirements: Computer with either: Windows 95, Windows 98, Windows ME, Windows XP Professional, Windows NT 4.0, Windows 2000, or Windows Server 2003 installed. A CD-ROM drive for the installation compact disc. Adequate disk space for the database, business objects, and Web pages 10 MB free space minimum. Transmission Control Protocol/Internet Protocol installed. A network adapter card and local area network connection. An Internet connection and Internet Protocol address from your Internet Service Provider. Network Adapter board. Figure 2.1: Intranet network system b) Connection speeds requirements: 512 for upload is standard connection for sound only, the much required is 138 kbps, means that 512 138 = 374 kbps free for chat or image. Usually, download > upload is possible for internet provider to have busy server and in this situation you will be connected from phone standard line, with smaller speed. So in this system it demands 512 kbps connection speed. c) Examples of Internet Service Providers in our country: Brack net. Zip. Qubee. Grameen phone Internet. Bangla lion. Recommendation to use the ISP : In this system we select Qubee as out ISP because, Qubee has the solution which is fast and reliable. Very much cost effective. More then it is driven by WI-MAX technology.   And obviously it is portable. There package, Monthly Usage Allowance Speed 5GB 10GB Sky 256 Kbps BDT 850 BDT 950 BDT 1,250 512 Kbps BDT 1,250 BDT 1,450 BDT 2,250 1Mbps BDT 2,250 BDT 2,750 BDT 5,250 and Qubee Modem Tk. 3,000 Modem Installation Free  Ã‚   First months fee payable at the time of signup Problem Identification: Task 3 30 Marks Investigate the methods the Fire Department could implement for two-way voice communications. As a minimum include the following information: a) How each method works (frequencies, full/half duplex, etc). b) Details of the legal requirements for operating the system in your country. c) Costs of setting up and operating the system, including licensing costs, equipment costs, etc. d) Limitations of each method. Provide a recommendation for how voice communications should be set up and run including reasons for this recommendation. Solution of Task 3 Method of full/half duplex system: Half-Duplex: A  half-duplex  system provides for communication in both directions, but only one direction at a time. Typically, once a party begins receiving a signal, it must wait for the transmitter to stop transmitting, before replying. An example of a half-duplex system is a two-party system such as a walkie-talkie style two-way radio, wherein one must use Over or another previously designated command to indicate the end of transmission, and ensure that only one party transmits at a time, because both parties transmit on the same frequency. A good analogy for a half-duplex system would be a one lane road with traffic controllers at each end. Traffic can flow in both directions, but only one direction at a time with this being regulated by the traffic controllers. Full-Duplex: A  full-duplex  system allows communication in both directions, and unlike half-duplex, allows this to happen simultaneously. Land-line telephone networks are full-duplex since they allow both callers to speak and be heard at the same time. A good analogy for a  full-duplex  system would be a two-lane road with one lane for each direction. Examples:  Telephone,  Mobile Phone, etc. Two way radios can be, for instance, designed as full-duplex systems, which transmit on one frequency and receive on a different frequency. This is also called frequency-division duplex. Frequency-division-duplex systems can be extended to farther distances using pairs of simple repeater stations, owing to the fact that the communications transmitted on any one frequency always travel in the same direction. Full-duplex Ethernet connections work by making simultaneous use of all four physical pairs of twisted cable, where two pairs are used for receiving packets and two pairs are used for sending packets, to a directly connected device. This effectively makes the cable itself a collision-free environment and theoretically doubles the maximum bandwidth that can be supported by the connection. There are several benefits to using full duplex over half duplex. First, time is not wasted since no frames need to be retransmitted as there are no collisions. Secondly, full bandwidth is available in both directions because send and receive functions are separated. Third, stations/node do not have to wait until other operations complete their transmission as there is only one transmitter for each twisted pair. Legal requirements for operating the system in our country: 1.1 As per the national frequency allocation plan 2005 (nfap 2005), spectrum from the ism band in 2.4000-2.4835 ghz and 5.725-5.875 ghz is allocated for wi-fi use. 1.2.  Ã‚  Ã‚   Access to the spectrum will be on shared basis. There will be no exclusive assignment to any individual or organizations, whether for private, public or commercial use. 1.3.  Ã‚  Ã‚   Any government or private organization/educational institution/corporate body can establish and use wi-fi network on non commercial/non-profit basis. 1.4.  Ã‚  Ã‚   Household/private users are not required to take any permission from the commission or pay any levy/charge for using wi-fi in the given ism band. 1.5.  Ã‚  Ã‚   Both indoor and outdoor wi-fi is permitted in the given spectrum of ism band. However, the maximum power output for the wi-fi equipment is limited to 1 watt. 1.6.  Ã‚  Ã‚   All commercial wi-fi hotspot operators/service providers shall possess an isp or equivalent license (e.g., bwa license). Existing operators having such license from the commission will be eligible to establish wi-fi network for providing last mile solution. 1.7.  Ã‚  Ã‚   Operators/service providers will submit a detailed list of wi-fi outdoor hotspots to the commission. There will be levy/charges applicable annually for all hotspots. the levy/charge shall be charged as per the rate list published by the commission. 1.8.  Ã‚  Ã‚   All service providers will obtain permission in the form of no objection certificate (noc) from the commission for importation, deployment, use and providing any service with wi-fi equipment. Guideline for application and application form is available at http://www.btrc.gov.bd. Existing ism band operators who wish to adapt their present wi-fi equipment for the same purpose may also be provided permission from the commission on case by case basis. 1.9.  Ã‚  Ã‚   All vendors in possession of dealer possession and radio communication equipment vendor license issued by the commission are eligible to apply for noc for importation and marketing of wi-fi equipment in Bangladesh. 1.10. The commission reserves the right to cancel the permission if any complication arises anytime. c) Costs of setting up and operating the system, including licensing costs, equipment costs: The cost of operating the system: The cost of operating the system Purpose Cost 01. 1pr cross connect wire wh/red red/white 1m feet 3000/= 02. Programming cable for air-phone 1500/= 03. IP network station port 35000/= 04. Controller card f/60 units non scrolling 25000/= 05. Pc-console-software 50000/= 06. Access control keypad f/jb-dv 12000/= 07. Video monitor 15000/= 08. Human (per/month) 5000/= 12. Total 14,6,500/= Table-3.1The cost of operating the system The cost of equipments: The cost of equipments equipments Price 01. Handset spare part f/ie1gd 1500/= 02. Complete handset f/men-na 3000/= 03. Pc-380 select switch pc f/ap-m 1500/= 04. Ja av modulator 12000/= 05. Color mem vandal set 50000/= 06. Access control keypad f/jb-dv 12000/= 07. Door station adaptor f/ 1 door 5000/= 08. C.o. audible ringer 5000/= 09. Calling switch 5000/= 10. Single line auto phone dialer 5000/= 11. Power adapter 1000/= 12. Total 10,1,000/= Table-3.2 The cost of equipments Limitations of each method: During the time when one wave passes through another we say that the waves  interfere. It is really not correct to say that the waves collide or hit, although this is often how such an interaction is termed. When the  crest  of one wave passes through, or is  super positioned  upon, the  crest  of another wave, we say that the waves  constructively interfere. Constructive interference also occurs when the  trough  of one wave is super positioned upon the  trough  of another wave. During any wave interference the shape of the medium is determined by the sum of the separate amplitudes of each wave. We often say that when waves interfere, amplitudes add. Using the arrow buttons step through the above animation to see how the amplitudes add during constructive interference. Notice that in this animation the crest of the red wave constructively interferes with the crest of the blue wave. Recommendation for voice communications set up: Wireless Fidelity, better known as Wi-Fi, is a term used to describe the underlying technology of wireless local area networks based on the Institute of Electrical and Electronics Engineers 802.11 standards. Initially intended to connect mobile computing devices in local area networks, Wi-Fi applications have grown to include various data, voice, and video services such as Internet access and Voice over Internet Protocol. Wi-Fi technology platform is based on single-carrier direct-sequence spread spectrum and multi-carrier Orthogonal Frequency Division Multiplexing radio technologies to transmit and receive signals. Wi-Fi is more commonly used in point-to-multipoint environments to allow extended network connectivity of multiple portable devices such as laptops, telephones, or PDAs. Wi-Fi also allows connectivity in point-to-point mode, which enables devices to directly connect and communicate to each other. A region covered by one or more APs is considered a hotspot. Home networks commonly deploy one AP that is typically connected directly to an Internet service provider , whereas larger networks may require at least several APs positioned in strategic locations to provide flexibility of service to a large number of users. Because of range constraints, Wi-Fi networks are used in localized regions. Figure 3.1: Common Wi-Fi Network Wi-Fi can be used in conjunction with other emerging wireless technologies, such as Worldwide Interoperability for Microwave Access (WiMAX) and Wireless Mesh Networking, to extend the coverage area of terrestrial networks and to provide high-speed mobile data and telecommunications services. For example, WiMAX can be used as a backhaul technology to connect multiple Wi-Fi hotspots with each other and to other parts of the Internet. WiMAX describes the technology behind wireless networks based on the IEEE 802.16 standards. Wi-Fi technology has been highly utilized for many applications such as voice communications, video communications, and various data services. This section describes how Wi-Fi technology supports these applications. The expansion of telecommunications has spawned great need for new technologies to provide sought-after voice communication services. Internet telephony, better known as VoIP, is a technology that allows for transport of voice traffic using an Internet Protocol (IP) network infrastructure. VoIP and Internet telephony have come a long way since their inception, and with the impressive development of Wi-Fi technologies, the popularity of voice communications over wireless will continue to increase. Common VoIP networks consist of the hardware and software enabling the end users to leverage the Internet as the transmission medium for telephone calls. IEEE 802.11 Voice over Wi-Fi is the wireless version of this technology that is designed to work with wireless devices. VoWi-Fi solutions provide mobile users during critical missions with the ability to roam wirelessly. Typically, a VoWi-Fi user device will connect to an AP to authenticate to a designated VoIP network. Once associated to an AP and authenticated to the appropriate network, a user will have the capability of mobile voice communications across enterprise networks, residential broadband networks, or even public/private hotspots. VoWi-Fi products are becoming more advanced and readily available to support various challenging short- and long-term voice service needs, such as in commercial, healthcare, private, and incident site environments. Given the steadily increasing demand for voice services and mobility, wired and wireless VoIP deployments continue to grow and eventually will become more prevalent than traditional circuit switching voice systems. One advantage VoWi-Fi provides over traditional circuit-based voice communications is an ability to easily accommodate user growth in many different operating environments, through software configuration. Typically, physical attributes of circuit-switched voice systems can limit the flexibility of real-time configuration. Deploying a wireless VoIP system can provide significant savings in cost and deployment time when compared with other wireless voice communication solutions. Problem Identification: Task 4 30 Marks Investigate telephone systems available in your country for single-site organisations like the Fire Department. Pay particular attention to: a) The main equipment that would be installed. b) The features available with each system. c) The cost of equipment and installation. d) The cost of operating the system. e) Provide a recommendation for which system to purchase including reasons for this recommendation. Solution of Task 4 a) The main equipment that would be installed: The following equipments are generally installed through telephone systems: 2.4 GHz digital cordless voice transmission, the latest cordless technology Up to 10 cordless handsets can share a single base station Up to 20 voice mailboxes on a single system Speech recognition enables you to control your system with your voice Text to speech synthesis technology enables your system to read your e-mail to you over the phone Smart call forwarding; have your calls forwarded to you when youre on the road Connects to your Windows computer to give you advanced unified messaging and computer telephony features b) Features available with each system: The following features are available with the installed telephone systems: Call Transfer Direct Inward Dialing and Direct Outward Dialing Hunting Line Restriction Station Line Identification Station-to-Station Dialing Centrex with Voice Mail Automatic Callback Call Forwarding-Busy Line Call Forwarding-Dont Answer Call Screen Call Trace Call Waiting-Incoming Directed Call Pickup Direct Inward Dial to Direct Outward Dial Transfer Call Transfer: Transfers calls, even cellular calls, to another line either inside or outside your Centrex system. Direct Inward Dialing and Direct Outward Dialing: Allows you to route calls directly or through an attendant. Hunting: Automatically sends an incoming call from a busy line to the next designated line. Line Restriction: Limits phone access on selected lines so that only authorized numbers or regions can be called. Station Line Identification: Provides a detailed record of calls made by each Centrex station including start time, duration, and toll call numbers. Automatic Callback: Allows a station user to be called when a previously busy station becomes idle. Call Forwarding-Busy Line: Automatically reroutes calls to a designated station or your voice mail if your line is busy. Call Forwarding-Dont Answer: Automatically reroute calls to another phone if you havent responded within a preset number of rings. Call Screen: Manages interruptions by having annoying or harassing calls diverted this feature allows up to ten customer-designated numbers to be routed directly to a prerecorded announcement. Call Trace: Allows you to alert the authorities with useful information when harassing or threatening calls are made to your business. Call Waiting-Incoming: Lets you take a second call if you are already on the line. Directed Call Pickup: Lets you answer a fellow employees line (within the call pickup group) without moving from your desk. Direct Inward Dial to Direct Outward Dial Transfer: Allows you to transfer an incoming direct dialed call to another location, either within the Centrex system or to an outside company, residence, car phone, etc.- instead of having the caller hang up and dial the new number. c) The cost of equipment and installation: Figure 4.1 The cost of equipments equipments Price 01. Handset spare part f/ie1gd 1500/= 02. Complete handset f/men-na 3000/= 03. Pc-380 select switch pc f/ap-m 1500/= 04. Ja av modulator 12000/= 05. Color mem vandal set 50000/= 06. Access control keypad f/jb-dv 12000/= 07. Door station adaptor f/ 1 door 5000/= 08. C.o. audible ringer 5000/= 09. Calling switch 5000/= 10. Single line auto phone dialer 5000/= 11. Power adapter 1000/= 12. Total 101000/= Table-4.1 the cost of equipments d) The cost of operating the system: The cost of operating the system Purpose Cost 01. 1pr cross connect wire wh/red red/white 1m feet 3000/= 02. Programming cable for air-phone 1500/= 03. IP network station port 35000/= 04. Controller card f/60 units non scrolling 25000/= 05. Pc-console-software 50000/= 06. Access control keypad f/jb-dv 12000/= 07. Video monitor 15000/= 08. Human (per/month) 5000/= 12. Total 146500/= Table-4.2The cost of operating the system Problem Identification: Task 5 10 Marks The Fire Department needs to remain operational in the event of a serious incident such as a major terrorist attack or war. Explain the measures you would put in place that would allow the Fire Department to operate in the event of Newtown having no electrical power and fixed telephone lines being broken. Solution of Task 5 Disaster recovery plans are complex, and can ultimately take two years or more to complete. While this can be taken in one way as from a disaster recovery consultant, it also comes from experience. To make a plan for the fire department network to deal with major disasters and also to deal with the short term failure of the system fallowing topics are included 1. Reason for Planning protect human life; recover critical operations; protect competitive position; preserve customer confidence and good will; and protect against litigation. 2. Recognition initial reaction procedures to a disaster report; notification procedures for police, fire, medical; and notification procedures for management. 3. Reaction mobilizing the EMT (executive management team); filing of initial damage assessment reports to the EMT; assisting EMT in preparation of statements; and opening a critical events log for audit purposes. 4. Recovery modified signing authority for equipment purchases; procedures for getting cash; procedures for maintaining physical security; procedures for arranging security at the damaged site; procedures for finding and getting to the recovery center (maps!); and procedures for arranging security at the recovery center. 5. Restoration coordination of restoration of the original site; restoration of electronic equipment; reloading of software; restoration of power, UPS, common building systems; replacement of fire suppression systems; rewiring of the building; restoring the LAN; and restoring the WAN connections. 6. Return to Normal testing procedures for new hardware and software; what constitutes a successful test (before recommitting production); training operations personnel; training employees; scheduling migration back to original site; and coordinating return to original site. 7. Rest and Relax schedule compensatory time off; and make visits to employees in rehab from stress. 8. Re-evaluate and Re-Document review your critical events log; evaluate vendor performance; recognize extraordinary achievements; preparing final review and activity report; and Aid in liability assessments. Problem Identification: Task 6 10 Marks Create a comprehensive, professional report describing your network recommendations. This should include the details of Tasks 1 5, have estimates of cost throughout and have an executive summary at the start giving the key points. Solution of Task 6 In this task I have Investigate the company telephone system requires a central switchboard for the whole building plus direct dialing into each individual member of the company. Typical modern telephone functions such as call waiting, conference calls, etc will be required. Investigate the in-house network (LAN) topology .In this network system we must select a topology and a medium thus we connect our network stations. Also we must provide a recommendation about the topology and media. Possible network topologies for each branch are: BUS RING STAR To setup a company intranet we need to consider the requirements for the media and connector in each implementation. This topic outlines the cable and connector specifications used to support network implementations. Network Media: A star may be wired with twisted-pair ,coax or WI-FI. Recommended: Unshielded Twisted Pair (UTP) Type: Category 5 commonly know as CAT-5 A plan for Advertising Agency network to deal with major disasters and also to deal with the short term failure of the system. It is important that the system can be updated after temporary failure and that data is accessible in the event of a major disaster. Problems are going to occur. Hardware is going to fail. Networks are going to crash. The best thing Advertising Agency can do is plan for the inevitable, implement as many disasters avoidance mechanisms possible and be ready to react quickly when necessary. Some key points include: Implementation physical data security Protect critical systems Conclusion: Completing this work I have a good idea and experience about researching, creating reports, solving problems, on setup Local Area Network that I was required to complete for my assignment. During the completion of the work, I have to face many problems and I learn how to overcome these problems. I hope in future this assignment will help anyone to improve their study on LAN and to apply it on real life. Bibliography

Critos Arguments to Socrates

Critos Arguments to Socrates Hale, Aubrieann In this paper I will be analyzing Crito in the aspects of context, main issues, Socratic reversal, athlete/physician analogy and the consequences. The first two are fairly weak. The third, concerning Socrates responsibility to his children is the strongest. Crito presents many reasons to Socrates for why Socrates should escape. The first two are fairly weak. The third, concerning Socrates responsibility to his children is the strongest. Critos first argument is that if Socrates does not escape, then Socrates will then in turn be hurting Crito in two ways. One Crito will lose a good friend when Socrates dies and Critos reputation will in turn be hurt too. People wont know that Socrates chose to remain in jail, they will think Crito had the opportunity to get Socrates out but that he did not do so because he was not willing to spend the money. With that Crito will get a reputation for caring more for money than for a friend. This argument only considers the consequences of Socrates action for Crito. In Critos second argument, he speculates about why Socrates does not want to escape. He says that if Socrates is worried that by escaping he will harm his friends who could get in trouble for trying to helping him escape, then his fears are un founded. They are willing to risk this or even something worse for him, and it is cheap to pay off both the guards along anyone who might inform on them, so there will not be much risk. While it may be possible to pay people off, there is still the question of whether it is moral. In his third argument Crito mentions Socrates responsibility to his children. As their father, it is Socrates responsibility to see that his children are brought up well and educated, and he cannot do this if he is dead. Crito appeals to what is important to Socrates. He points out that pursuing goodness is how Socrates wants to lead his life, and that a good man would see that his children are cared for. Crito says that staying in jail is the easy thing to do, but escaping takes courage, and the right thing to do is to be brave for the sake of his children. In response to Critos arguments Socrates considers first, why the opinion of the majority is not the most important opinion, second, what the consequences of escaping would be for the city of Athens, and third whether escaping is an unjust action such that it would harm Socrates soul. Many of Critos arguments concern the opinion of the majority what will they think if Crito does not help Socrates escape? What will they think if Socrates is not responsible for his children? Socrates argues that the opinion of an expert is more important than the opinion of the majority. He gives the example of someone in training. An athlete does not pay attention to the advice of the general public, but to their trainer. If they listened to public opinion such as taking steroids, eat whatever they want, train 20 hours a day, they could hurt their body. Socrates extends the analogy if they listen to the majority rather than experts they could harm their souls, the part of a person that is damaged by w rong actions and benefited by right ones. Socrates most fundamental principles that the really important thing is not to live but to live well. Therefore, he considers whether it is morally right to pay off the guards and escape. He begins addressing this issue by considering the consequences for the city. He says that the laws and the city could be destroyed if he escaped. Legal judgments could lose their force if they were not abided by private citizens, and a city without laws would not remain intact for very long. Socrates also thought he would be harming the condition of his soul by escaping. He thought his soul would be harmed because he assumed that by harming the city he would be also harming his soul. Being responsible for harm to others is something that causes harm to ones soul. He also would have suffered harm to his soul because he broke an agreement. He made a tacit agreement to follow the laws of Athens because he lived under them for seventy years, raised his children under them, and did not try to persuade t he city to change them. Socrates himself points out that this is an incorrect assumption. He says that Crito overlooks the possibility that his friends would be both willing and capable of bringing his children up. If he were to escape, he does not think it would be in his childrens best interest to raise them there, because there they would be considered foreigners. If he escaped he would ask his friends to take care of his children in Athens, and there is no reason why they should take care of them if he escapes but not if he dies. Those who were known to have aided him in making his escape would be driven into exile or lose their property and be deprived of citizenship. If he should go to one of the neighboring cities, such as Thebes or Megara, he would be regarded as an enemy and all of their patriotic citizens would look at him poorly. In addition, they would argue that anyone who has broken the laws would also be a corrupter of the young and foolish portion of humanity. If Socrates should go away from well-governed states to Critos friends, his reception there would be no better, for the people would ridicule him for preaching sentiments about justice and virtue but then betraying all that he has taught in order to gain a little longer life. By refusing to escape, Socrates can depart from this life in innocence, a sufferer and not a doer of evil, and a victim, not of the laws but of men. On the other hand, if he chooses to break the covenants and agreements he has made, the citizens of the state, including his own friends, will despise him.

American Intervention Essay -- essays research papers

American Intervention: Domestically and Internationally   Ã‚  Ã‚  Ã‚  Ã‚  The United States and its people take great pride in knowing that the U.S. is the greatest nation in the world. That is why it’s our duty to father the rest of the world when conflicts arise. American culture and ideals are also thought to take precedents over all other cultures and ideals. In the book, The Spirit Catches You and You Fall down, written by Anne Fadiman, there are many great examples of how American culture is imposed on the people residing with in its enclosed boundaries. The U.S. going to war in Vietnam is also a great example of how the U.S. tried to impose American values on the â€Å"less fortunate.† Through understanding America’s so called â€Å"duty† in Vietnam one can interpret the intervention of American idealism in the life of a Hmong family.   Ã‚  Ã‚  Ã‚  Ã‚   Lia lee, a little Hmong girl, has a severe case of epilepsy. She is the daughter of Nao Kao and Foua lee who are among the many Hmong refugees that fled to the U.S. The Hmongs are very simple and proud people. They take pride in the fact that they have never been ruled by anyone. Even though they have been driven away and separated many times they always seem to find themselves and their culture, never seemingly adapting to the major culture. Even when French missionaries settled in their area and brought their western ideals, medicine, religion, and values they never really accepted them. Fadiman stated in her book that in reality, â€Å"no Hmong is ever fully converted† (35).   Ã‚  Ã‚  Ã‚  Ã‚  The Hmong believe that the human soul is a prized possession and should always be kept happy. They believe that the soul has a domain where it rests usually where they were born. After a Hmong woman gives birth, the father digs a hole and buries the baby’s placenta. â€Å"If it was a girl, her placenta was buried under her parents’ bed; if it was a boy, his placenta was placed in a place of greater honor, near the base of the house’s central wooden pillar.† (5) Once a Hmong dies, it is believed that they must retrace his or her life path and reunite with his or her placenta, in order to be prepared for the dangerous journey ahead of them before they reach the sky and meet their ancestors. The Hmong’s also believe in animal sacrifice, which is method of keeping â€Å"dabs† (evil spirits that try t... ...sp;  The U.S. trying to â€Å"police the world† was a duty that was given and definitely not ignored. Although some American ideals and values are truly superior to others, they should not be enforced on the world. In the case of the Lee family, ignorance played a big role. Maybe if the doctors at MCMC, or even the citizens of Merced, had known a little more about Hmong customs and rituals then all of the problems that the Lee’s or any of the other Hmongs encountered could have been avoided. Another major problem that caused grief was the language barrier, hence the fact that attending physicians can’t be blamed for their decisions. In the case of the U.S. involvement in Vietnam, the Vietnamese were given the opportunity to rule themselves. Even though Communism isn’t the best way for a country to gain its independence, it was a reason for the Vietnamese to fight. The U.S. had many casualties and a federal budget that was deeply injured. Back home, t hese occurrences seemed like an endless war with no apparent reasons. Even though in both cases the U.S. was trying to look for the welfare of the Lee family and for the Vietnamese, their complete and total assistance was not necessary.

Horatio: A True Friend of Hamlet Essay -- Shakespeares Hamlet

William Shakespeare’s Hamlet is a tragic play. Most of the characters in the play have selfish motives at heart. Lust, greed, pride, and revenge are just a few sins that are committed in the play. There are few instances within the play that show goodness and kindness. Hamlet has so many people around him trying to bring him down, but he had one friend that was loyal to him, and that was Horatio. The other key characters in the play were only out for their own good. However Horatio was looking out for Hamlet. Unfortunately, Horatio was the only one. Gertrude was Hamlet’s mother. She was a selfish and evil woman. She cheated on Hamlet’s father with Claudius, Hamlet’s uncle. She married Claudius a month after her husband’s death. Gertrude wanted Hamlet to stop his grieving. She told Hamlet, â€Å"thou know’st ‘tis common, all that lives must die, passing through nature to eternity† (I.2.72-73). When Hamlet was depressed and grieving, it reminded Gertrude of the terrible sin she had committed. She wanted Hamlet to be happy just so she could feel better about herself. Throughout the play Gertrude’s motives do not waiver; she looks out for her own well being. Claudius is Hamlet’s uncle and stepfather. He had an affair with Hamlet’s mother and murdered Hamlet’s father. Claudius cared for no one in the play but himself. There were very few happy moment for Hamlet in the play, but one came when he made a play within the play. Hamlet wanted to see the reaction the Claudius had to the scene on the play where they show how the king was murdered. Claudius’ reaction to the scene was astounding. â€Å"Give me some light. Away!†(III.2. 255). Hamlet saw his reaction and knew for sure that Claudius killed his father. Claudius was a horrible uncle ... ...e end. This play is not a typical happy ending type of play. In fact there are very few happy moments in the play. I do not think that Shakespeare intended for someone to walk away with a warm feeling in his or her heart. I am not sure of the real reason he wrote the play and what it was he wanted the audience to learn from it. I learned that revenge is something that can take over your mind and cause someone to do things that they would not normally do. It seems that Shakespeare was trying to teach us to search inside of ourselves and not let the outside world influence us in any way. Maybe he was trying to show us that we all need good friends like Horatio. Works Cited Shakespeare, William. Hamlet. Literature: An Introduction to Reading and Writing. 7th ed.Ed Edgar V. Roberts and Henry E. Jacobs. Upper Saddle River, N.J. Prentice Hall, 2004. 1307-1406

Terrorism in the Old Testament

Stacy Norton 03 October, 2012 Old Testament Ballard Terrorism and the Old Testament Many terrorist organizations use their religious texts as justification for their acts of terrorism. People even go as far to say that God, as depicted in the Old Testament of the Christian Bible, encourages those acts as a way to defend their actions. While it is true that the Old Testament has evidence of God sending out his people to defend his word and his chosen people, it should not be taken as black and white as others would argue. It is important that we study the religious texts in their proper context.When these texts are not read in their proper textual and historical contexts they are manipulated and distorted. My God is a teacher of love and forgiveness and only uses violence as a last resort. This is more evident in the story of Moses and the release of the Israelite's from the Egyptians. The Israelite s were being held captive and tortured by the Egyptian Pharaoh and his people. They we re forced to spend their days as slaves and lived in deplorable conditions and were beaten routinely by the Egyptians. Moses upset that his people were being treated this way sought guidance from God.God agreed to help Moses free his people. God first sent Moses to the Pharaoh to ask kindly for his people's release. The Pharaoh refused. Moses even tried to convince the Pharaoh with the threat of curses being placed on his people. The Pharaoh refused again. Then, after the curses were released, the Pharaoh still held strong and would not release the Israelite s He was willing to have his own people suffer just because he did not want to give up his power over the Israelite s He only relented when the final curse was released and the first born of the Egyptians, including the Pharaoh's, were killed.The Egyptian Pharaoh was given multiple opportunities to prevent his own people's suffering but decided instead that his power was more important. Another part of the bible people like to c riticize is the book of Judges. Especially the story of Samson. Samson was a Nazarene leader with incredible strength. The Philistines wanted to capture him but could not find a way. Samson then fell in love with a woman named Delilah, who then tricked him into telling her the secret of his strength. He told her that if his hair was cut he would lose his power.When Samson fell asleep that night she cut his hair and let the Philistines in to capture him. They shackled him and gouged out his eyes and were planning on offering him up as a sacrifice to their deity. Samson cried out to God for help. He took out his revenge on the Philistines by basically, for lack of a better term, suicidal terrorism. He killed more people that day than in his whole life combined. In conclusion, the bible is not exempt from what some could deem as unflattering to the Christian faith. God does not try to deny that humanity is riddled with faults.But we must instead of looking at specific stories to justif y harming others think about the overall message. He only asks that we try to lead faithful lives. Treat each other kindly . Above all, we must keep his name holy. No where in the bible can we find where he tells us to set out and harm others just because we do not like their culture or religious viewpoints. He teaches tolerance. A most noteworthy verse that I like to remind myself often â€Å"Do not judge so that you will not be judged. For in the way you judge, you will be judged; and by your standard of measure, it will be measured to you. (Matthew 7:1-2)

Discipline – Necessary or Not

Disciplining a child entails directing and teaching him or her proper behaviors and acceptable morals. Effective disciplining is all about training a child to act responsibly and practice self control. Discipline is about rewarding and punishing accordingly. It is necessary to discipline children so as to be able to guide them through the loops and turns of life. This discipline should however be within the acceptable parameters (Coloroso, Barbara, 19). Disciplining children has a number of benefits to kids.Through disciplining, children are taught on the appropriate morals that will enable them interact well with the rest of the society. Studies have shown that the kind of the upbringing a child receives from home has a bearing on the type of characters that one exhibits in the society and in later life. Though bad behaviors in kids are not necessarily out of bad parenting, the kind of discipline that one receives will determine to a great extent personal interactions with the rest of the society (Van Zeijl, Jantien; Mesman, 628). Disciplining children is important if a child is to achieve set objectives in life.Children have to be taught a lot of things in life and this cannot be achieved without proper discipline. Aristotle once said that the mind of an individual immediately after birth is like a tabula rasa, clean slate. The mind then is filled with knowledge as the child grows. Disciplining a child then makes him aware of what is good and what is inappropriate. It directs him t the right path arming him with useful knowledge. It helps them to learn how to obey the rules set in the society and by the government. Within the society, people operate under certain framework of set rules.A child who is disciplined and taught how to obey rules will enjoy useful interactions with the rest of the society. It is important that a child be taught how to obey laws and authority. Disciplining a child though does not always turn out well especially if the inappropriate tactics are applied. Parents are in a dilemma over the best strategy to raise and discipline their kids. Some parents scold and spank their children while others just talk to them in the hope that they will change (Williams, Joseph E, 26). Debate has always ranged over the benefits of spanking kids as a form of punishment.This however has been found to be more of retrogressive to a child’s development. Children may end up becoming too timid and submissive (Galivan, Janice, 38). Disciplining children may result to them becoming retroactive than proactive. Disciplining is times a ‘quick fix’ to problems. Children will tend to behave well in the presence of their parents but get out of control when such a cocoon is broken Disciplining kids may also result to a low esteem. It may create a feeling of inadequacy especially in handling important responsibilities as such kids may be used to supervision.This mostly affects kids brought up in highly authoritative environme nts (Leung, Debbie W. ; Slep, Amy M,. 525). Disciplining children however is necessary if children are to develop well. Kids need a guide to direct them towards the proper paths in life. They need to be taught about the societal expectations, good morals and the appropriate attitudes in life. They have to be shown the boundaries in life, acceptable manners and the expected responsibilities. This cannot only be done through observation, it requires firmness.