How Software Development Process Is Important For...

Software development process is key to obtaining a competitive advantage over competitors. PricewaterhouseCoopers (PwC) is working on ways to leverage data analytics technology with its audit practice. Business analytics is a new way for companies to separate themselves from their competitors. I recently completed an internship at PwC and will work there full-time upon completion of this program. PwC uses analytics to help solve complex business issues and to identify opportunities across different industries. PwC is the largest professional service company in the world and is part of the Big Four accounting firms. PwC operates in over 157 countries with more than 750 offices throughout the world. (2) PwC is structured into three service lines, which are Assurance, Advisory and Tax. The assurance practice audits almost 30% of the global fortune 500 companies. (2) The advisory practice consists mainly of consulting activities that cover strategy, cyber security and privacy, hum an resources, deals and forensics. (2) These three practices generated $35.4 billion in revenue in 2015. (2) PwC’s Software Development Efforts PwC is constantly searching for ways to develop software since data is a growing asset that various businesses are having difficulty converting into a powerful strategic tool. PwC can â€Å"apply data driven insights across the enterprise, including financial assurance, tax, technology, operations, customers, human capital, risk, regulatory and deals.†Show MoreRelatedWhy Monopoly Is Monopoly?1741 Words   |  7 Pagescomplementary product. And if the monopolist fears that a competitor in the secondary market might try and enter the primary market and disrupt his monopoly profits, the monopolist might try and tie the primary product with the complementary product in the secondary market. Therefore, by selling only selling the primary and secondary product together, the monopolist can not only commit to a low price in the complementary market, it can also prevent the competitor from making profits in the secondary market forRead MoreHow Analytics Helps An Organization Optimize Their Business Processes1730 Words   |  7 PagesIntroduction Analytics is defined, according to online-behavior.com, as the â€Å"process of obtaining an optimal or realistic decision based on existing data.† [1]. Davenport and Harris (2007), defined analytics, as the â€Å"extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.† [2]. An article titled Outsmart the Competition by Jackie Zack in Teradata Online magazine states that â€Å"analytics can help an organizationRead MoreEssay on V.R.I.O. Analysis1145 Words   |  5 Pagescapabilities • Resources and capabilities must be in short supply to create competitive advantage (and go beyond competitive parity) • What would happen if this were not the case? • An analysis of the firms resources and capabilities must include critical assessment whether they are unusual when compared to those of competitors • How rare does a resource have to be in order to have potential for generating a competitive advantage? • Example of a rare resource: Wal-Marts point-of-purchase inventoryRead MoreV.R.I.O. Analysis1244 Words   |  5 Pagescapabilities • Resources and capabilities must be in short supply to create competitive advantage (and go beyond competitive parity) • What would happen if this were not the case? • An analysis of the firm s resources and capabilities must include critical assessment whether they are unusual when compared to those of competitors • How rare does a resource have to be in order to have potential for generating a competitive advantage? • Example of a rare resource: Wal-Mart s point-of-purchase inventoryRead MoreProcter Gamble : Competitive Advantage2081 Words   |  9 Pagesworld, providing a wide variety of different products for over 50 internationally leading brands. On top of this, they are a prime example of a company that is able to both successfully innovate and implement change in order to gain a meaningful and sustainable competitive advantage. In addition, Procter Gamble s innovations have an impact on not just the firm, but the entire distribution channel. Their primary strategy in the design process has been to maximize the value provided to the customerRead MoreMobile Gambling Is A Multi Billion Dollar Business1404 Words   |  6 Pagesdevices have further simplified the process for these gamblers and gaming â€Å"apps† now act as a catalyst for betting online. According to BlackJack Champ, an online guide to mobile casinos, â€Å"The latest trends show about half of the world’s population engages in some form of gambling every year, and smartphones have literally brought mobile casino games to our fingertips, making gambling more accessible than ever before† (Erdei). Companies are having to rethink how they attract new players. MillennialsRead MoreApples Siri Analysis1028 Words   |  5 Pagesassistant application for iOS. The application uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. Siri claims that the software adapts to the user s individual preferences over time and personalizes results, as well as accomplishing tasks such as making dinner reservations and reserving a cab (Apple). â€Å"The question isn t whether Siri is a search engine that can replace Google s search box. ItRead MoreP.E.S.T Analysis on Tesco3963 Words   |  16 PagesTITLE: INFORMATION SYSTEMS REPORT EXECUTIVE SUMMARY J P Morgan Chase is the second largest financial holding company in the United States with over $1.2 trillion in assets and $ 106 billion in stockholder s equity. With operations in more than 50 countries and many other banking subsidiaries, the firm has a staff of over 160,000. In 2002 the management made a strategic decision to outsource a significant portion of their Information Technology infrastructure to IBM to gain a better positionRead MoreThe Marketing Strategy Of Lenovo Brand3494 Words   |  14 Pagesbuilt on innovation. Acquisitions with IBM has made them achieve second place as the largest PC Vendor, other products include the ThinkPad, Idea-Pad and notebooks which are now part of Lenovo products. The company has more than 30,000 employees in over 60 countries who operate with customers in 160+ countries worldwide, some of these countries include China, India, US and Beijing. Research centres are also situated in these areas and manufacturing in countries such as Brazil, china and Mexico. InRead MoreSwot Analysis : New Zealand2972 Words   |  12 Pagesof products and services. Therefore Expansion to New Zealand is necessary because of previous first mover experiences. b. Weaknesses- Expensive service; software solutions and focus is mainly on large enterprises, and a specific target market of larger industries; limited focus on local industries. c. Opportunities- Expand services and software divisions, and meeting the increasing demand of cloud based services d. Threats-Increasing competition in the cloud computing market, and slowing growth

The Battle Of Lexington And Concord Essay - 732 Words

After the bloodshed at Lexington and Concord in April of 1775, about 20,000 Minutemen swarmed around Boston, where they outnumbered the British. The Second Continental Congress met in Philadelphia on May 10, 1775, with no real intention of independence, but merely a desire to continue fighting in the hope that the king and Parliament would consent to a redress of grievances. It sent another list of grievances to Parliament. It also adopted measures to raise money for an army and a navy. It also selected George Washington to command the army. Washington had never risen above the rank of colonel, and his largest command had only been of 1,200 men, but he was a tall figure who looked like a leader, and thus, was a morale boost to troops. He radiated patience, courage, self-discipline, and a sense of justice, and though he insisted on working without pay, he did keep a careful expense account amounting to more than $100,000. II. Bunker Hill and Hessian Hirelings In the first year, the war was one of consistency, as the colonists maintained their loyalty while still shooting at the king’s men. In May 1775, a tiny American force called the Green Mountain Boys, led by Ethan Allen and Benedict Arnold, surprised and captured the British garrisons at Forts Ticonderoga and Crown Point The importance of this raid lay in the fact that they captured much-needed cannons and gunpowder. In June 1775, the colonials seized Bunker Hill (prior known as Breed’s Hill). Instead of flanking them,Show MoreRelatedBattles of Lexington and Concord1400 Words   |  6 PagesIntroduction The Battles of Lexington and Concord occurred on 19 April 1775 between the British Regulars and the Patriot Militia, also known today as Americans, in the Massachusetts towns of Lexington and Concord. â€Å"The Battles of Lexington and Concord is often referred to as the â€Å"Shot Heard Around the World† and the beginning of the American Revolutionary War† (Fischer, 1994). The Battles of Lexington and Concord consisted of in four events: the skirmish in Lexington between the British RegularsRead MoreThe Battle Of Lexington And Concord1493 Words   |  6 PagesMen will always fight to defend their property and their independence. This was evident in the Battle of Lexington and Concord which was one of the first battles of the Revolutionary War and the first step towards America’s independence. This battle was fought between the sophisticated British Army, also known as the Redcoats, and local the colonist men also known as minutemen. The colonies were overmatche d in size and equipment however that did not stop them from fighting for their weapons and mostRead MoreThe Battle Of Lexington And Concord1493 Words   |  6 PagesMen will always fight to defend their property and their independence. This was evident in the Battle of Lexington and Concord which was one of the first battles of the Revolutionary War and the first step towards America’s independence. This battle was fought between the sophisticated British Army, also known as the Redcoats, and local the colonist men also known as minutemen. The colonies were overmatched in size and equipment however that did not stop them from fighting for their weapons and mostRead MoreBattle Of Lexington And Concord1708 Words   |  7 Pagesarms! Ye villains, ye rebels† (1775, 04/19: Battles of Lexington and Concord. (2007, June 26). The militiamen, who were greatly outnumbered, were ordered to leave when a shot rang out. No one really knows who fired first, but the British, hearin g the shot, fired upon the small group of militia, killing eight and wounding 10 (1775, 04/19: Battles of Lexington and Concord. (2007, June 26). When the smoke cleared the British began their march to Concord to search for weapons. They planned to burnRead MoreThe Battle Of Lexington And Concord1939 Words   |  8 PagesThis year the National History Day topic theme is â€Å"Taking a Stand†. When I think about a significant time in history where people made a stand for a cause against seemingly insurmountable odds, I think of the Battle of Lexington and Concord. American colonists, often known as the Patriots, stood up against British troops, preventing them from seizing their weapons and ammunition and capturing the leaders of the rebellion. It was this stand that began the American Revolution. The Patriot’s standRead MoreThe Battle Of Lexington And Concord940 Words   |  4 PagesIntroduction Did you know that Lexington and Concord was a small fight? The Battle of Lexington and Concord was fought on April 19, 1775. Tension had been building up for many years between the British and Colonists. On the night of April 18, 1775, British troops marched from Boston to Concord in order to take weapons from the colonists. Paul Revere had found out this information and so he and other colonists moved the weapons. Paul Revere and other riders sounded an alarm. Colonial military menRead MoreThe Battle Of Lexington And Concord1263 Words   |  6 Pagesheard round the world†¦Ã¢â‚¬  primary source Ralph Waldo Emerson’s poem â€Å"Concord Hymn† was written about the Battle of Lexington and Concord. Although this poem is not a good answer on who shot first during this battle, it does open the idea about the battle itself and makes you think who shot first. I believe that the Americans shot first at this Battle. What happened at the Battle of Lexington and Concord? Though it has been called a battle, it was more of a skirmish. It happened on April 19th the yearRead MoreMy First Lesson On The Battle Of Lexington And Concord960 Words   |  4 PagesFriday I did not attend because it was fall break for WIU so I decided to go home for the weekend. On Tuesday the students worked on Cornell notes for several headings in their textbook. Then on Wednesday I taught my first lesson on the battles of Lexington and Concord. The students analyzed two primary source documents then as a class we discussed their similarities and differences. The lesson went well despite the fact that two-thirds of the class was missing due to state testing. The fact that majorityRead MoreThe Shot Heard Round the World700 Words   |  3 Pagesstart of the Battle of Lexington which was the first official battle of the Revolutionary War. On April 19th, 1775 British troops were marching to Lexington where many militia were already awaiting their arrival. The British were after the ammunition of the militia. Paul Revere had warned the militia ahead of time so that they could be prepared. They removed their stockpiles of ammunition from their hiding places and moved them to a new shelter. When the British arrived at Lexington, the militiaRead MoreLexington And Concord : American Revolution1551 Words   |  7 PagesLexington and Concord Begins American Revolution On an â€Å"unremarkably clear and pleasant† day in April 19, 1775, the shot that was said to had been able to be heard around the world was fired. (A Guide to Battles) This began the battles in which we know as Lexington and Concord, and the war we know as the Glorious/American revolution. It was fought between the British whom had feared American retaliation for some time, and the American Colonies whom were tired of feeling oppressed by the British

Harley Davidson Case Study Free Essays

Harley Davidson Case Study Analysis Guidelines 1. Your analysis should be based on the question of â€Å"What is Harley Davidson doing today to deliver high levels of customer value? ’ The analysis should be related to the organization’s marketing strategy 2. Based on the company’s marketing strategy, how has Harley Davidson managed value through its product, pricing, promotion, placement, and people (five P’s) policies/strategies? 3. We will write a custom essay sample on Harley Davidson Case Study or any similar topic only for you Order Now The analysis should be framed, as with our previous case studies, using the customer value concept within the value profit chain model. 4. Please use the case document only as a guide. To earn an A grade on the analysis, you must utilize external information to bring the case study up to date. That is, what the organization is doing today to deliver value. Such external information can be found in business journals, books, and in a variety of Internet information sources. The written case provides only a foundation for your analysis. . While previous case studies were framed in the contexts of what the companies did wrong, the Harley Davidson case should be considered in the context of what the company is doing right. 6. What is Harley Davidson’s current value proposition in the motorcycle market place? 7. Please include in your analysis a section on how Harley Davidson has positioned itself in the market relative to competitors. 8. The final section in your analysis should be a description of marketing lessons learned from Harley Davidson analysis. That is, what would you suggest to other business organizations based on lessons from Harley Davidson 9. Your final analysis document should be 8-10 pages, double spaced with one-inch margins, and contain appropriate headings and subheadings that form an outline of the analysis along with citations for external information used in your analysis. Your analysis should include a table of contents with page numbers. Additionally, you must use proper citations for external information used in your analysis and external reference should be in a reference list. How to cite Harley Davidson Case Study, Free Case study samples

Heaven And Earth Analysis Essay Example For Students

Heaven And Earth Analysis Essay A monologue from the play by Lord Byron NOTE: This monologue is reprinted from Lord Byron: Six Plays. Lord Byron. Los Angeles: Black Box Press, 2007. AHOLIBAMAH: Let them fly!I hear the voice which says that all must die,Sooner than our white-bearded patriarchs died;And that on highAn ocean is prepared,While from belowThe deep shall rise to meet heavens overflow.Few shall be spared,It seems; and, of that few, the race of CainMust lift their eyes to Adams God in vain.Sister! since it is so,And the eternal LordIn vain would be imploredFor the remission of one hour of woe,Let us resign even what we have adored,And meet the wave, as we would meet the sword,If not unmoved, yet undismayd,And wailing less for us than those who shallSurvive in mortal or immortal thrall,And, when the fatal waters are allayd,Weep for the myriads who can weep no more.Fly, seraphs! to your own eternal shore,Where winds nor howl nor waters roar.Our portion is to die,And yours to live for ever:But which is best, a dead eternity,Or living, is but known to the great Giver.Obey him, as we shall obey;I would not keep this life of mine in clayAn hour beyond his will ;Nor see ye lose a portion of his grace,For all the mercy which Seths raceFind still.Fly!And as your pinions bear ye back to heaven,Think that my love still mounts with thee on high,Samiasa!And if I look up with a tearless eye,Tis that an angels bride disdains to weep,—Farewell! Now rise, inexorable deep!

American Revolution and the Battle of the Chesapeake

American Revolution and the Battle of the Chesapeake The Battle of the Chesapeake, also known as the Battle of the Virginia Capes, was fought September 5, 1781, during the American Revolution (1775-1783). Fleets and Leaders Royal Navy Rear Admiral Sir Thomas Graves19 ships of the line French Navy Rear Admiral Comte de Grasse24 ships of the line Background Prior to 1781, Virginia had seen little fighting as the majority operations had taken place far to the north or further south. Early that year, British forces, including those led by traitor Brigadier General Benedict Arnold, arrived in the Chesapeake and commenced raiding. These were later joined by Lieutenant General Lord Charles Cornwallis army which had marched north following its bloody victory at the Battle of Guilford Court House. Taking command of all British forces in the region, Cornwallis soon received a confusing string of orders from his superior in New York City, General Sir Henry Clinton. While initially campaigning against American forces in Virginia, including those led by the Marquis de Lafayette, he was later instructed to establish a fortified base at a deep-water port. Assessing his options, Cornwallis elected to utilize Yorktown for this purpose. Arriving at Yorktown, VA, Cornwallis constructed earthworks around the town and built fortifications across the York River at Gloucester Point.    Fleets in Motion During the summer, General George Washington and the Comte de Rochambeau requested that Rear Admiral Comte de Grasse bring his French fleet north from the Caribbean for a potential strike against either New York City or Yorktown. After extensive debate, the latter target was chosen by the allied Franco-American command with the understanding that de Grasses ships were necessary to prevent Cornwallis escaping by sea. Aware that de Grasse intended to sail north, a British fleet of 14 ships of the line, under Rear Admiral Samuel Hood, also departed the Caribbean. Taking a more direct route, they arrived at the mouth of the Chesapeake on August 25. That same day, a second, smaller French fleet led by the  Comte de Barras departed Newport, RI carrying siege guns and equipment. In an effort to avoid the British, de Barras took a circuitous route with the goal of reaching Virginia and uniting with de Grasse. Not seeing the French near the Chesapeake, Hood decided to continue on to New York to join with Rear Admiral Thomas Graves. Arriving at New York, Hood found that Graves only had five ships of the line in battle condition. Combining their forces, they put to sea heading south towards Virginia. While the British were uniting to the north, de Grasse arrived in the Chesapeake with 27 ships of the line. Quickly detaching three ships to blockade Cornwallis position at Yorktown, de Grasse landed 3,200 soldiers and anchored the bulk of his fleet behind Cape Henry, near the mouth of the bay. The French Put to Sea On September 5, the British fleet appeared off the Chesapeake and sighted the French ships around 9:30 AM. Rather than swiftly attack the French while they were vulnerable, the British followed the tactical doctrine of the day and moved into a line ahead formation. The time required for this maneuver allowed the French to recover from the surprise of the British arrival which had seen many of their warships caught with large portions of their crews ashore. Also, it allowed de Grasse to avoid entering battle against an adverse wind and tidal conditions. Cutting their anchor lines, the French fleet emerged from the bay and formed for battle. As the French exited from the bay, both fleets angled towards each other as they sailed east. A Running Fight As wind and sea conditions continued to change, the French gained the advantage of being able to open their lower gun ports while the British were prevented from doing so without risking water entering their ships. Around 4:00 PM, the vans (lead sections) in each fleet opened fired on their opposite number as the range closed. Though the vans were engaged, a shift in the wind made it difficult for each fleets center and rear to close within range. On the British side, the situation was further hampered by contradictory signals from Graves. As the fighting progressed, the French tactic of aiming for masts and rigging bore fruit as HMS Intrepid (64 guns) and HMS Shrewsbury (74) both fell out of line. As the vans pummeled each other, many of the ships to their rear never were able to engage the enemy. Around 6:30 PM the firing ceased and the British withdrew to windward. For the next four days, the fleets maneuvered within sight of each other. However, neither sought to renew the battle . On the evening of September 9, de Grasse reversed his fleets course, leaving the British behind, and returned to the Chesapeake. Upon arriving, he found reinforcements in the form of 7 ships of the line under de Barras. With 34 ships of the line, de Grasse had full control of the Chesapeake, eliminating Cornwallis hopes for evacuation. Trapped, Cornwallis army was besieged by the combined army of Washington and Rochambeau. After over two weeks of fighting, Cornwallis surrendered on October 17, effectively ending the American Revolution. Aftermath and Impact During the Battle of the Chesapeake, both fleets suffered approximately 320 casualties. In addition, many of the ships in the British van were heavily damaged and unable to continue fighting. Though the battle itself was tactically inconclusive, it was a massive strategic victory for the French. By drawing the British away from the Chesapeake, the French eliminated any hope of rescuing Cornwalliss army. This in turn allowed for the successful siege of Yorktown, which broke the back of British power in the colonies and led to American independence.

What Critical Thinking Is and How to Develop It

What Critical Thinking Is and How to Develop It The concept of critical thinking has been defined in many complex ways, but for young students new to the concept, it can best be summed up as thinking and judging for yourself. When you develop critical thinking skills, you will learn to evaluate information that you hear and process information that you collect while recognizing your implicit biases. You will analyze the evidence that is presented to you in order to make sure it is sound. Recognize Common Fallacies Fallacies are tricks of logic, and understanding them is the best way to avoid falling for them. There are many types of fallacies, and the more you think about them, the more readily you will recognize them all around you, especially in advertisements, arguments, and political discussions. Bandwagon Appeals: Bandwagon appeals argue that you should follow along with something because everyone else believes it.Scare Tactics: A scare tactic is the use of a  scary story as an example to make you more likely to believe some underlying assumption.Appeal to Emotion: An appeal to emotion uses a fiery speech or a tragic story to convince someone to side with you.False Dichotomy: Often there are many sides to an argument, but a false dichotomy presents an issue as one side versus the other. Characteristics of Critical Thinking To become a critical thinker, you must develop a few skills. Recognize assumptions you carry with you. Have you ever wondered why you believe the things that you believe? Do you believe things because you’ve been told to believe them? Step outside your own beliefs to observe from a neutral viewpoint. Be aware of assumptions and learn to self-reflect.Process information honestly. People sometimes pass along information that is not really true (i.e. the fake news crisis).Recognize a generalization. Girls don’t like bugs. Old people are wise. Cats make better pets. These are generalizations. They’re not always true, are they?Evaluate old information and new ideas. There was a time when doctors thought leeches could cure us. Recognize that just because something is commonly accepted, doesnt mean it is true.Produce new ideas based on sound evidence. Detectives solve crimes by collecting bits of truths and putting them all together like a puzzle. One small deceit can jeopardize an investigation. The entire truth-seeking process is destabilized by one piece of bad evidence, leading to a wrong conclusion. Analyze a problem and recognize the complex parts. A mechanic must understand how an entire engine works before s/he can diagnose a problem. Sometimes it is necessary to deconstruct an engine to figure out which part isn’t working. You should approach big problems like this: break them down into smaller parts and observe carefully and deliberately.Use precise vocabulary and communicate with clarity. The truth can be blurred by fuzzy language. It is important to develop your vocabulary so you can communicate truths accurately.Manage emotions in response to a situation or problem. Don’t be fooled by stirred up, emotional plea or angry speech. Stay rational and keep your emotions in check as you encounter new information.Judge your sources. Learn to recognize hidden agendas and bias when you collect information. As students progress from high school into college and graduate school they must develop critical thinking skills in order to carry out research. Students will learn to identify good sources and bad sources, make logical conclusions, and develop new theories.

Reflective Assessment Research Paper Example | Topics and Well Written Essays - 500 words

Reflective Assessment - Research Paper Example In 2oo4, IDEA has proclaimed that children with disabilities learn more efficiently with the assistance of technology and services (Dalton, 2006). AT has not only facilitated the special needs students, but it has also contributed positively in enhancing and developing the restrained abilities of children belonging from different regions and cultures. The change in the structure of teaching method and delivery of instructions by IDEA, further recommend to the educators to be aware of the significance of AT in Education. Teachers develop, monitor, generate and deliver instructions by keeping in regard the grasping ability of students and eventually engaging them into learning process. Thus, the resources (AT) becomes more comprehend able and accessible to those who do not posses any disability or their disability has not been identified yet. The difference between IT (Instructional Technology) and AT (Assistive Technology) is often misunderstood. The awareness of human learning process linked to the task of teaching and learning is known as Instructional Technology. To evaluate the purpose of IT, the probable outcomes like instructional usefulness, instructional appeal and instructional competence is taken into consideration. Therefore, the above mentioned tools are necessary for the planning required, for instructional interventions, and the requirement of AT devices and sources according to the subject or concept. Deficiency of reading can be taken into regard as a skill and as a mean to attain information. When children with special needs use special software, developed to assist them learn phonetic pronunciation, recognition and fluency, they come into the category of IT in education. On the other hand, if the software provides audio textual information to enhance the information specifically related to the subject then it is a part of AT (Parette & Peters, 2007). Experts have highlighted the need to assess the difference between

Macro Economis - Essay Example | Topics and Well Written Essays - 2000 words

Macro Economis - - Essay Example Macroeconomics As noted above, this present paper is based on the concept of macroeconomics, which has been described by Bauman and Klein (2011) as the branch of economics that majorly deals with the wider perspective of the national economy rather than a single segment of the economy. With reference to the writings by Mankiw (2011, p23) macro-economic is stated as â€Å"a branch of economics that focus on the trends and movements in the entire economy,† and some of these movements and trends concern employment, inflation, price levels, rate of growth, national income, and gross domestic product of a particular country, or region/ economic block. In comparison to the other branch of economics, Chung et al. (2007) stated that microeconomics mainly focus on smaller aspects of the economy such as the behaviour of consumers and business organisations, and how this affects quantities and prices within a particular market. According to Buiter (2010), even thou the field of macroecon omics is broad, it largely focuses on two critical areas of studies, which include the study on the causes and repercussions of short-run business cycles on the national income and the study on determinants of long-run economic growth. Dale et al. (2010) stated that usually the central government as well as the large corporations, utilise macroeconomic forecasts and models primarily to develop and evaluate economic policies and business strategies. Macroeconomic objectives In the previous sub-section, it was stated that macroeconomics is simply a branch of economics that focuses on the wider aspect of the economy; however, Keynes (2011) further added that macroeconomics also concerns itself with the conscious and deliberate management of economic variables within an economy in order to attain certain objectives. It is of essence to note that macroeconomics relies on three critical policies to attain its objectives, and these policies include the monetary policies, fiscal policies an d supply-side policies. Monetary policies are defined by Krugman and Wells (2009), as measures that are adopted by the central government through the central bank in order to increase or decrease the supply of money in circulation while fiscal policies are the policies of the central government, which focus on the country’s budget and especially issues pertaining to borrowing and taxation. As for supply-side policies, they are mainly devised to ensure that the market works efficiently. According to the writings by Bauman and Klein (2011), they wrote that the top objectives of macroeconomics include price stability, exchange stability, full employment, growth of the economy, and the balance of payment equilibrium. a) Price stability According to Buiter (2010), the maintenance of price stability is crucial to the national economy because higher price levels contribute to various problems pertaining to consumption, distribution, exchange, and production. For example, inflation d istorts economic calculations as well as expectations and it generates varying problems in different sections of the economy. Moreover, Buiter (2010) stated that during inflation creditors lose while debtors gain. Furthermore, inflation strains the relationship between capital and labour, and the distribution of national income becomes

Buyer behaviour- how buyer Behaviour Is Used In the Context of Essay

Buyer behaviour- how buyer Behaviour Is Used In the Context of Marketing - Essay Example Also gives the reader an insight about the influence of buyer behaviour on the development of Nestle MilkPak’s marketing mix within the packaged milk industry; it shows how the product, price, placement, and promotion of the product have been altered to best fit the consumers’ choice and also encourage positive buyer behaviour, which in turn induces consumer loyalty and attracts more consumers. In addition to this, the report also discusses the different marketing communication channels and how they are being used by the company to influence the consumer decision-making  process with regard to the consumer decision-making model, the technique that has been applied by the company and how it influences the purchase of their product.   Aims and Objectives: Following are the aims and objectives of the report: To understand the importance of buyer behaviour in the Packaged Milk Industry, specifically for Nestle MilkPak with regard to market segmentation, target market as well as product positioning. The influence of buyer behaviour on the development of Nestle MilkPak`s marketing mix within the packaged milk industry i.e. ... applied by the company and how it influences the purchase of their product.   Nestle The Company: In 1866, Henri Nestle founded the Nestle Company in Vevey, Switzerland and its headquarters are still based there to date. Its factories and operations are spread all over the world, with approximately 280,000 global employees. Its sales for 2010 were almost CHF 110 bn. Nestle is one of the top Nutrition, Health and Wellness companies in the world, pursuing the mission of "Good Food, Good Life". The company aims towards providing its consumers with tasty and nutritious food in a wide range of food and beverage categories. (Nestle.com 2011) Nestle MilkPak: MilkPak by Nestle is well known for its nutritious value and uncontaminated natural taste. It has added nutritious value of Iron, Vitamin C and Vitamin A, which is very beneficial for the health of the entire family. MilkPak is harmonized UHT milk that benefits from NESTLE’s expertise and is brimming with healthiness, wellness and nutrition. A single glass of MilkPak fulfils 20% Iron, 41% Calcium, 18% Vitamin A and 20% Vitamin C of an individuals’ daily requirement, as stated by Nutritional Reference Values, CODEX Alimentarius. (Nestle.pk 2007) Milk, as well as dairy products,  contain a vast quantity of nutrients and provide a shortcut of the supplying of these nutrients to the diet within moderately few calories. (The Dairy Council 2011) Milk is an important source of nutrition and its hygienic quality is important from public health point of view. (K. Muhammad, I. Altaf, A. Hanif, A. A. Anjum* and M. Y. Tipu 2009) Market Segmentation: Market segmentation can be divided into two broad categories, namely descriptive and behavioural. The descriptive market segmentation is done on the basis of descriptive

The Introduction Of Globalization Economics Essay

The Introduction Of Globalization Economics Essay Term Globalization is difficult to explain because it may come with a lot of meaning but according to Griffin Pustay Globalization can be defined as the inexorable integration of market, nation-states and technologies à ¢Ã¢â€š ¬Ã‚ ¦ in a way that is enabling individuals, corporations and nation-states to reach out the world farther, faster, deeper and cheaper than ever before (Griffin Pustay, 2012, p.32) In general, Globalization certainly had many changes in the world we live in; thus, it talks more about the trend towards countries joining together economically through society, politics and education and they view themselves not only through their national identify but also as part of the world as a whole. It is to be said that, Globalization has brought all nations people closer through a common medium like the economy or internet. In the bigger picture, Globalization refers to the growing economic interdependencies among different countries and thus it reflects the increment in business of goods and services and capital flows across the countries border. It provides advantage to companies to function across the globe in different countries and environment. Technological Advancement Transportation: One silent revolution which has brought changes in international business is due to transportation technology. Due to advancement in technology, it`s foreseeable, the amount of reduction in transportation cost in last two decades and has greatly impacted in declining communication cost as well. Across the globe; various businesses and government have adopted technology for faster communication and effective management for overseas business which stimulates fast economic, production and market globalization, resulting in rapid improvement over transportation and communication made trading easier and more over cheap to reach new market anywhere across the globe. The heavy reduction in transportation cost has made companies to move its resources across globally at much lesser rate. However, it`s easy to predict and to say that globalization isnt short of its supporters such as General Agreement on Trade and Tariff (GATT); who is helping in cutting down more and more tariff to bring up more opportunities to increase in overseas trade activities and investment and World Trade Organization (WTO); who is the only global international organization dealing with the rules of trade between the nations. In short, technological transportation changes in past decades has brought not only different countries together but also has given them more opportunities in doing international business. Drivers of Globalization: The obvious benefits of globalization are mostly accompanied by Multi-national Companies (MNC). Globalization has led to an unprecedented  expansion of multinational companies. Thus, they have become very large and powerful. For instance, some companies are worth more than the entire Gross Domestic Product (GDP) of entire country. Mainly Multi-national companies have massive good or ill effect on country whereby they do business. (Tutor2u, 2012) Pros and Cons of Globalization on Asia-Pacific Region: In today`s time Globalization is widely used to recognize worldwide phenomena. It`s gives positive meanings to those who can advocate greater economic integration across the national borders; Resulted in rapidly growing international flows of goods, capital and investments, while it has given threats to. The following discussion is about pro and cons of globalization that has brought into Asia-Pacific region. Pros of Globalization: Economic Growth: Economic globalization is the process of integration of the world`s economy. It refers to the reduction and removal of barriers; such as trade restrictions, quotas, tariffs and restrictions between national borders in order to import goods, services and capital from others nations. Hence, it results to reap more opportunities for a country to promote trades and brings more investments which leads to more economic growth and helps in creating more job opportunities for locals. Employment Opportunities: Globalization led towards developing countries world-wide, as a lot of international companies are locating up their factories in developing countries like ; China, India, Vietnam, Malaysia and Thailand. Thus, it helps in creating more job opportunities for the locals especially for countries like India and China whereby there population across billions, resulting in providing not only skilled workers but also a cheap source of labor which captivates certain industries to set up their factories and plants as it also helps in improving their standard of living. More Opportunities for Consumers: Developing countries symbol of an open economy, which emphasizes more on international trade and foreign investments helps in expanding choices for consumers ; As they can have a greater choice of products to purchase than ever before and helps in bring more funds and technologies from abroad. Thus, with increase in choices and technologies helps in raising their standard of living. Example: Numbers of companies in America has actually travelled to Japan to take a look as how Toyota company run its factories. Not only MNC`s but also government agencies from different countries have showed some interest in knowing their methods and practices. Whereby, at the first place, Americans were the one who introduced continuous improvement concept as in today`s time, Toyota is practicing that concept. It`s just not the only example, as there are many other examples; in which one country generates idea and progressively it spreads to other part of globe. This is only possible with the concept of globalization as without it; it would have never been possible. Cons of Globalization: Reduction in Economic Growth: Where Globalization has given a lot of opportunities across the globe in same way it has created some negative impacts over job ratio and economic growth to such countries where ratio of importing is more than exporting. It`s important for countries across the globe to maintain balance of trade, whereby when import by one country is equal to export by the other country in monetary terms if the payments is in excess (Negative Balance) is called Trade Deficits or ;Trade Surplus ; where there`s a positive balance. When any industry gets failed to survive in any country under intense international competition, then that country starts relying more on imports which led to imbalance of trade, resulting in net exports will decrease as well as GDP and economic growth. (Libraryofeconomicsandliberty, 2012) Adverse Effect on Environment: Although globalization has only become a widely recognized phenomena in the last few decades but its effect on environment is apparent. Many viewed global actions as threating not only to environment but also to culture and traditions too. Example; Proposition is fairly simple, the reason why economic growth is at upstretched is due to natural resources such as oil, timber, metal, gold etc. But it`s feasible these natural resources are finite amount of available for human consumption. More importantly, these resources are heavenly used as if n for enormous economic expansion of large developing countries such as India and china. All these facts together makes us realize that sooner or later it would result to degradation of ecological system and possibly become the single most critical threat for continuing of current globalization. (Bernhardsdottir E., 2010) In Relating, High tech industries; computers and electronics have expanded globally, which is contributing to heavy environmental cost due to manufacturing of semiconductors which contains several chemicals that harms human health. Widening Income Gap: The increase in trade and capital flows influenced by globalization led to raise demand of workers and push up their wages for certain skilled labors in various industries which do gives competitive advantage but on other hand, demand of unskilled workers declines, so their wages. This widens the income gap in the country. Countries like India, China, Russia and Eastern Europe have dense workforce available, hence forcing down the wages everywhere. In today`s time, companies tend to invest and locating their plant where they can acquire lowest paid workers. At the same time, due to advancement in technology in each and every sector; demand of skilled workers are increasing as well and on other hand, technology is making a lot of workers jobless. The result is widening income gap is stretching across the world between highly skilled workers and unskilled workers, top one rising rapidly, the middle one rising slower and bottom one ceased or even declining. (Channelnewsasia, 2012) Pros and Cons of Globalization Over Business Organization: Technology advancement had a great impact over the workplace in past few decades. Pros of Globalization over Business Organization: Expanded Marketing: If we look from business perspective, one positive effect of globalization over companies is that of expanded markets which contributes that if a business was selling its product and service locally only, can start selling its product and services overseas as a result expansion in market to take advantage of opportunity and gain a competitive advantage. Globalization has transformed the business environment into a more competitive one and has given a lot of new opportunities for expansion of organization. E-commerce mainly consisting of distributing, buying, selling, marketing and servicing of product and service over electronic communication; internet has given a lot of boost to companies to expand their product or service across the worldwide. Example: In today`s time, several companies doing e-commerce through the use of distribution channel like e-bay, amazon etc. are expanding up their market across the world in a faster way. One reason why marketers prefer e-commerce is due to few involvement of intermediaries in distribution channel, the advantage of this is that fewer intermediaries means fewer middleman involved which eventually allows smooth transaction between manufactures and consumers. Another example, through which companies are able to capture their market is through the use of social networks such as Facebook, Twitter, Myspace and the list goes on. Today, companies are taking advantage of social media sites by creating their profile and posting regular updated advertisement to capture global market. Gains to Owners: Globalization permits free movement of new communication technologies such as Use of internet, E-mail, Mobile phones and satellite broadcasting offer to people and providing them more opportunity to communicate in groups and gets access to information from both close and distant source quickly from across the world. Having information on fingertips, Multinational companies are tend to respond faster to the changing factor of wages and enables them to shift their units from high-wage country to low-wage country, which ultimately bring benefit to the owner and gain a competitive advantage over others. (Internationaleconomics, 2012) Managing Competition: It`s feasible to say that international business faces more competition than other businesses, as a company on other part of the world may be producing same level of product, information technology provides company speed of communication which enables them to stay ahead of their competitors. (Ehow, 2012) Example: Software like Skype, Voice over instant protocol; allows workers to perform their job from any location via these software which can be access with internet connection. Hence, it removes the barrier and enables companies to communicate anywhere in the world and moreover in today`s time it`s one of the cheapest medium or we can its cost efficient. Cons of Globalization over Business Organization: Dependency: Today`s society are more advanced and relies more on technology, this means more companies are depending on technology like computers and other form of technology for accomplishing their day-to-day activity. So anyhow if any of their machines breaks or computer gets crashes, their work halts for the time until the problem is solved. Hence, this kind of dependency put people at distinct disadvantage.

Essay --

Kailey Knowles Period 2 December 10, 2013 Oedipus Cycle Analysis Creon as a Tragic Hero As once said by Aristotle, "A man doesn't become a hero until he can see the root of his own downfall". A tragic hero is often seen as someone with great stature who is noble yet imperfect, and experiences suffering due a moral flaw. In Sophocles’ Ancient Greek play The Oedipus Cycle, Creon represents the true tragic hero when his flawed actions and excessive pride create the path towards his demise. Creon’s declination begins in Oedipus at Colonus when his infatuation with power and control begins to arise, in turn bringing forth a rigid side to his character. The battle over the kingship of Thebes is a pivotal point in Creon’s development. He goes to drastic measures when threatening the lives of Oedipus’ daughters in order to bring him back to Thebes, and in conversation with Oedipus, Creon says, â€Å"Your daughters: one of them I have just now / Had seized and carried off; now I’ll take this one† (129). His forceful and domineering actions towards his brother-in-law begin to peel back the layers of his intentions. In Oedipus Rex, Creon did not want the throne, nor did he enjoy attention, but he now finds pleasure in being the head figure of leadership. The first signs of Creon’s craving for personal pleasures are unravelled as he begins to act under the influence of his Id, â€Å"a demand to take care of needs immediately† (Bo eree). The animalistic tendencies, destructive nature, and amoral actions are all induced by the Id, and Creon unconsciously begins to tap into that part of his mind as he strives to gain power. All other emotions and opinions of others are disregarded and Creon makes it his goal to become king, seemingly stopping at nothing t... ...ng presence of his superego that was lacking throughout the earlier areas of his life. Superego is the â€Å"internalization of punishments and warnings† (Boeree) which plays a part in Creon’s growth of emotions that he struggled with early on. His previous impulses of pleasure and aggressions have been masked by his superego. Creon’s ability to have an anagnorisis in Antigone helps contribute to his role as a tragic hero. The once King of Thebes had everything in life to be content with, but the relentless attitude of his own superiority ushered him to his downfall. While he lost his grip on his relations with others and experienced an overwhelming influence of his Id, and it was too late by the time he realized, Creon nonetheless had an epiphany about his actions and understood his faults. Through his perils and travails, Creon earns the title of a true tragic hero.

Research Paper on the Motivations of Alcohol Consumption on College Campuses Essay

College students’ alcohol consumption has been an area of concern for universities for quite some time now. The purpose of my research is to examine the different motivations behind alcohol consumption among undergraduate students at the University of Michigan in comparison to Division 1 athletes also enrolled at Michigan. I seek to find if the stresses of balancing academics and athletics, pressure to perform, and adapting to social change effect the rate in which Division I college athletes consume alcohol compared to their non-athlete peers? Ultimately, I hypothesize from experience there to be a significant difference in the proportion of athletes who consume alcohol in comparison to both the average college student and students affiliated in Greek life. Furthermore, I believe this difference in proportion may be majorly attributed to the high commitment that comes with being a student-athlete. Research on alcohol use among athletes and non-athletes is vital in order to understand why the abuse of alcohol is on the rise around college campuses all over the nation. These two concepts are related because there may be a significant difference between athlete’s alcohol consumption and their non-athlete peers that is imperative to analyze. I want to know if the differences stem from personal motivations or if environments, for example Greek Life, play the predominant role among college students alcohol consumption. Furthermore, within the population of college students, researchers have identified the subpopulation of college athletes as being at an increased risk for heavier alcohol consumption, binge drinking, and drinking-related negative consequences (Anderson, Albrecht, McKeag, Hough, & McGrew). Based on these findings, I set out to explore what the determining factors are that could possibly make college athletes more at risk for alcohol consumption and binge drinking than their non-athlete peers. Literature Review: After analyzing several research articles I found many relevant studies that enhanced my knowledge of alcohol consumption among college students, which really benefitted my research. The first research I found pertaining to my topic was an article done by three doctors from Southern Illinois University. The journal is title, â€Å"College Factors that Influence Drinking† and it seeks to examine the aspects of collegiate environments that influence drinking, rather than student characteristics. The research method and results: â€Å"Method: A literature review of articles primarily published within the last 10 years, along with some earlier â€Å"landmark† studies of collegiate drinking in the United States, was conducted to determine institutional factors that influence the consumption of alcohol. Results: Several factors have been shown to relate to drinking: (1) organizational property variables of campuses, including affiliations (historically black institutions, women’s institutions), presence of a Greek system, athletics and 2- or 4-year designation; (2) physical and behavioral property variables of campuses, including type of residence, institution size, location and quantity of heavy episodic drinking; and (3) campus community property variables, including pricing and availability and outlet density. The overall message behind this research article concluded that there exists undeniable evidence that college students all over the nation drink often and many who drink to harmful levels. Furthermore, the study shows there is consistent information regarding the negative consequences of drinking and that there are also differences relating to housing, athletics, and Greek organization affiliation. Alcohol-Related Injury Among Greek-Letter College Students†, (O’Brian, 2013) The from the Journal of Health Psychology investigated the hypothesis that members of Greek-letter societies are the heaviest drinkers on college campuses, and experience more alcohol-related problems than their peers. The study reports the result of a web-based survey administered to college students from ten North Carolina universities. It concluded that Greek-letter status was a significant independent risk factor for increased injury on college campuses, which warrants a necessary analysis of the these factors that only seems to be increasing. A counselor in Psychology, Jacob Jones Ph. D. , at Indiana State University, also did a relevant study on my topic of college student’s alcohol consumption. His dissertation, titled, â€Å"The Risk Factors of Alcohol Abuse Among College Athletes†, investigates the relationship among alcohol use and athletic identity, competitiveness, drinking game participation, and level of sport participation. He discovered that drinking game participation is a significant predictor of total weekly alcohol use above any other predictor. In addition, he demonstrated that individuals not currently participating in sports with an athletic identity in the same range as current athletes consumed alcohol at similar rates to current athletes, thus supporting athletic identity as an appropriate way of classifying athlete status. This article included findings from a national study in 2001 that indicated that 81% of college students had consumed alcohol in the last year (Wechsler et al. , 2002). In addition, more than half of the 81% of college students who consumed alcohol were considered binge drinkers. Wechsler et al. (2002) identified binge drinking as having five or more beers in a row for men and four or more beers in a row for women. Furthermore, Anderson et al. (1991) found that up to 88% of athletes used alcohol. Researchers have compared the binge drinking behaviors of athletes and non-athletes and found that athletes consume more alcohol and binge drink significantly more than non-athletes (Leichliter et al. 1998; Nelson & Wechlser, 2001; Wechsler et al. , 1997). I will compare these findings with the data I collect with my own research to delve into the reasons behind alcohol consumption and college students. Kathleen Goodman, director of research on undergraduate education at the University of Iowa, explored the impact of binge drinking on a range of college outcomes and the effect of that relationship in her dissertation, titled, â€Å"New Evidence on the Link between Alcohol Use and College Outcomes†. Her overall results suggest that a substantial portion of college students may not be achieving many of the intended outcomes of college due to their frequency of binge drinking. She concluded that students who binge drink at any level fare worse than students who do not binge drink. This evidence relates to my topic because I want to discover why the level of alcohol consumption of college students is constantly increasing if research like Kathleen’s, and many other researchers, display the negative effects of what alcohol can do. Overall, there are many relevant research designs in Sociological studies that pertain to alcohol consumption on college campuses in the United States. As seen above, these articles adequately show that alcohol consumption is on the rise and it is a major issue that must be examined. My goal of determining if athletes are more at risk in comparison to their non-athlete peers was further developed through these five research reviews and a survey that I will be conducting. Research Design: The design of my research started to take shape when I began to operationalize my definitions of unit of analysis, independent variable and dependent variable. The unit of analysis for my research question is individual undergraduate students currently attending a four-year university. The unit of analysis could be individual students, the institution, and/or a certain category of students within the university, etc. , but I concluded drawing my sample from as many students as possible will help draw firmer statements from the data I collected. My study population for my research question consists of a random sample of all undergraduate students currently enrolled at the University of Michigan. It includes freshman, sophomores, juniors and seniors. I chose this study population because I wanted to acquire a broad age range so my sample will not end up being bias towards a certain age, which will further my analysis of the data because it will show the differences in alcohol consumption between students who are of the legal age to drink compared to students who are not legal to consume alcohol. My sampling frame for my research project consists of a random sample of Division I athletes presently enrolled at the University of Michigan who are listed on an athletic team roster and who describe themselves as â€Å"binge drinker due to personal characteristics†, â€Å"binge drinker due to environment†, â€Å"moderate drinker due to personal characteristics†, â€Å"moderate drinker due to institutional environment†, or â€Å"never/rarely consume alcohol. Furthermore, I did the same thing with undergraduate students currently enrolled at the University of Michigan who are enrolled in at least 14 credits or more. The reason I decided to only take students in my sample who are enrolled in 14 credits or more is because I want to have the least amount of bias in my sample as I possibly can. By doing this, I eliminated the concern of students having different workloads, which could have otherwise skewed my results if some students had more leisure time tha n others. I ideally wanted to research as many male athletes as well as female athletes as possible. Sample: I chose my sample based on how well of a response I got from the different groups and individuals I sent my research questionnaire to. This technique is known as quota sampling because I am basing my sample on the fact that I believe I can acquire the best proportion of male to female (athletes and non-athletes), students from different backgrounds, and values by using this method of sampling. Although I had to use a form of non-probability sampling, which is in essence not as accurate or reliable as probability sampling, I still infer that my data will be extremely useful in my ultimate goal of unveiling the causes behind alcohol consumption among college undergraduate students and that is why I chose my sample in this way. My sampling frame is different from my study population because my sampling frame is much more specific than my study population. One difference between the two is my sampling frame consists of Division I athletes presently enrolled at the University of Michigan who are listed on an athletic team roster and who describe themselves as â€Å"binge drinker due to personal characteristics†, â€Å"binge drinkers due to institutional environment†, â€Å"moderate drinker due to personal characteristics†, â€Å"moderate drinker due to institutional environment†, or â€Å"never/rarely consume alcohol† as well as undergraduate students currently enrolled at the University of Michigan who are registered in at least 14 credits or more who also describe themselves in the same manners listed above, while my study population is simply a random sample of undergraduate student—freshman, sophomores, juniors, and seniors—who are currently enrolled at the University of Michigan. Another difference is my sampling frame consists of only the participants that I chose to use for my data because I am using quota sampling for my research; this differs from my study population because my study population could be any student currently enrolled at the University of Michigan. Another difference is my sampling frame might be somewhat skewed towards individuals within the Greek Life community because these students accounted for nearly 40% of my responses. I expected to have about one hundred units in my final sample, but my response rate has proven to be better than I initially expected. After accumulating all my responses from my survey, I received 130 responses out of the 215 total surveys I sent out. This rate, known as the response rate, is calculated by dividing the total number of surveys I sent out by the total number of surveys I received. I calculated this rate to be 60. 5 percent. Moreover, evidently I received responses from a fairly good variety of subjects in my sample, which was one of my initial concerns that was alleviated once I acquired my sample. I know this is a good enough variety of subjects in my sample because, overall, I used selection bias to get as close of variation in subjects as I could. Furthermore, I received surveys from 58 females and 72 males. Of the females, 19 are associated with Greek life, 21 are listed on the roster of a Division I sports team, and 18 females are what I consider a typical college student, not affiliated with Greek Life or on a sports team. Of the males, 28 are affiliated with Greek Life, 30 are listed on a roster of a Division I sports team, and 14 are what I consider a typical college student. Furthermore, my responses are correlated this well due partially to selection bias. Additionally, I have had to discard 11 surveys I received due to response bias from students who are either not taking at least 14 credits, or students who, I believe, did not take my survey seriously. My biggest concern was how many female athletes I will be able to find who will be willing to take my survey due to the fact that I don’t have many connections with female sports teams, but my response rate for female athletes is sufficient enough for my desired research. The characteristics of my sample versus the population I want to represent are valid for my data that I will be analyzing. I have received responses from about 39. 2% athletes, 36. 2% Greek-life affiliates, and 24. 6% regular college students. Finally, my sample may be bias for a couple different reasons. I collected my data by only using one collection method and through my personal viewpoint that I believe would help me accomplish my goal of unveiling the predominant effects behind alcohol consumption. Another bias I most likely have encountered is response bias. I realize that for many college students it might be difficult to remember the exact number of alcoholic beverages one consumed on a given night. Additionally, I also must include that although my survey questionnaire is completely anonymous, most college sports teams have rules against consuming alcohol, which ultimately could make respondents reluctant to answer honestly, and therefore making my results more bias. My dependent variable is the proportion of each category of student that indeed partakes in binge drinking. I measured this by creating a survey questionnaire with many different questions that will ultimately lead me to discover if athlete’s alcohol consumption is, in fact, significantly different due to the demanding commitment that comes with a sport. My independent variable is the category that the student falls into (athlete, Greek life, normal college student). I also measured this variable by creating a survey questionnaire that I handed out to students all around the campus. I gave the survey to students in dorms, fraternity and sorority houses, at the library, in the diag, and other random students who volunteered to partake in my research. My survey questionnaire will help me operationalize my independent variable because I will include questions that will get me to the conclusion of how and why institutional environments play the predominant role in alcohol consumption among college students. Furthermore, my study enters the realm of examining what to do with the information. By analyzing the key variable of why students are binge drinking, institutions within our society can begin to formulate a plan to reduce these causes and, hopefully, reduce binge drinking in the process. Ethical Issues: My inform consent statement was included in every survey that I handed out and before the respondent started the survey I made sure they knew there was no benefit, or risk for that matter, in taking my survey. I included a description of the reasons for my survey by stating, â€Å"This is a project for Sociology 310 at the University of Michigan. The topic of my research is to discover the effects and differences of alcohol consumption of college athletes and their non-athlete peers. † Furthermore, I included a description of human subject involvement with the statement, â€Å"This survey will take approximately 10 minutes. Answering these questions will pose no risk to, nor will you personally gain benefits from the survey. † The next section of the consent from dealt with confidentiality. I informed the respondent they should not include their name anywhere on the survey and that all answers received will be completely anonymous. The final portion of the form notified the respondent that it is completely voluntary; they may stop the survey at any point that they no longer feel comfortable without any repercussions, and finally, they are not forced to answer every question on the survey if they wish not to. Data Collection Instrument: My data collection method consists of a survey questionnaire. I have chosen this method of collection because I believe the most valuable information I can acquire relating to my research question will come in the form of a survey questionnaire. I designed my instrument by producing questions I believe will help me draw conclusions about the effects and differences of alcohol consumption between athletes and regular undergraduate students. This survey is designed to better understand the consumption of alcohol among college students. Please be completely open and honest in providing information about yourself and your use of alcohol. Your individual responses will not be identified with you in any way. All answers will be combined and only overall results reported.

The Basics Supply and Demand

The Basics Supply and Demand Supply and Demand analysis is relatively straightforward once the terminology is understood. The important terms are as follows: PriceQuantityDemand and Demand CurveQuantity DemandedSupply and Supply CurveQuantity SuppliedEquilibriumSurplusShortage Basic supply and demand analysis is done one of two ways - either graphically or numerically. If done graphically, it is important to set up the graph in the standard form. The Graph Traditionally economists have placed price (P) on the Y-axis and quantity (Q), as in quantity consumed or quantity purchased/sold on the X-axis. An easy way to remember how to label each axis is to remember P then Q, since the price (P) label occurs above and to the left of the quantity (Q) label. Next, there are two curves to understand - the demand curve and the supply curve. The Demand Curve A demand curve is simply a demand function or demand schedule represented graphically. Note that demand is not simply a number - it is a one-to-one relationship between prices and quantities. The following is an example of a demand schedule: Demand Schedule $10 - 200 units$20 - 145 units$30 - 110 units$40 - 100 unitsNote that demand is not simply a number such as 145. The quantity level associated with a particular price (such as 145 units $20) is known as a quantity demanded.A more detailed description of the demand curve can be found at: The Economics of Demand. The Supply Curve Supply curves, supply functions, and supply schedules are not conceptually different than their demand counterparts. Once again, supply is never represented as a number. When considering the problem from the point of view of the seller the quantity level associated with a particular price is known as quantity supplied. A more detailed description of the supply curve can be found at: The Economics of Supply. Equilibrium Equilibrium occurs when at a specific price P, quantity demanded quantity supplied. In other words, if there is some price where the amount buyers wish to buy is the same as the amount sellers wish to sell, then equilibrium occurs. Consider the following demand and supply schedules: Demand Schedule $10 - 200 units$20 - 145 units$30 - 110 units$40 - 100 units Supply Schedule $10 - 100 units$20 - 145 units$30 - 180 units$40 - 200 unitsAt a price of $20, consumers wish to purchase 145 units and sellers which to provide 145 units. Thus quantity supplied quantity demanded and we have an equilibrium of ($20, 145 units) Surplus A surplus, from the supply and demand perspective, is a situation where, at the current price, quantity supplied exceeds quantity demanded. Consider the demand and supply schedules above. At a price of $30, quantity supplied is 180 units and quantity demanded is 110 units, leading to a surplus of 70 units (180-11070). Our market, then, is out of equilibrium. The current price is unsustainable and must be lowered in order for the market to reach equilibrium. Shortage A shortage is simply the flip-side of a surplus. It is a situation where, at the current price, quantity demanded exceeds quantity supplied. At a price of $10, quantity supplied is 100 units and quantity demanded is 200 units, leading to a shortage of 100 units (200-100100). Our market, then, is out of equilibrium. The current price is unsustainable and must be raised in order for the market to reach equilibrium.Now you know the basics of supply and demand. Have additional questions? I can be reached via the feedback form.

Basswood Tree Description and Pruning Info

Basswood Tree Description and Pruning Info Introduction to the Basswood Tree Basswood, also known as American Linden is a large native North American tree that can grow more than 80 feet tall. In addition to being a majestic tree in the landscape, basswood is a soft, light wood and prized for hand carvings and making baskets. Native American basswood is found on rich, wet soils of the central and eastern United States. In the landscape, is a very beautiful and large tree with a majestic oval canopy mounted on a tall, straight trunk. Mid-summer brings abundant clusters of aromatic, yellow blooms which attract bees who make a prized honey - the tree is often fondly called the honey or bee tree. Taxonomy and Species Range The scientific name of basswood is Tilia americana and is pronounced TILL-ee-uh uh-mair-ih-KAY-nuh. Common names include American basswood, American linden and bee-tree and the tree is a member of the plant family Tiliaceae. Basswood grows in USDA hardiness zones 3 through 8 and is native to North America. The tree is often used as a hedge but only in large tree lawns. It grows rapidly, is very large and needs plenty of space. The tree makes an excellent landscape planting with limited tolerance to urban conditions depending on the cultivar. It is a perfect shade tree and can be used as a residential street tree. American Linden Cultivars There are several great cultivars of American linden including ‘Redmond’, ‘Fastigiata’ and ‘Legend’. The cultivar Tilia americana ‘Redmond’ grows 75 feet tall, has a beautiful pyramidal shape and is drought-tolerant. Tilia americana ‘Fastigiata’ is more narrow in shape with fragrant yellow flowers. Tilia americana ‘Legend’ is a hearty tree with resistant to leaf rust. The tree shape is pyramidal, grows with a single, straight trunk, and with upright, well-spaced branches. All of these cultivars are great as specimens for large lawns and along private drives and public streets. Pests of Basswood Insects: aphids are notorious pests on basswood but will not kill a healthy tree. Aphids produce a sticky substance called honeydew which then introduces a dark sooty mold that will cover objects under the tree including parked vehicles and lawn furniture. Other attacking insects include bark borers, walnut lace bug, Basswood leaf miner, scales and Linden mite can all be troublesome problems. Disease: Leaf rust is a major defoliator of basswood but some cultivars are resistant. Other diseases that infect basswood are Anthracnose, canker, leaf spots, powdery mildew, and verticillium wilt. Basswood Description: Basswood in the landscape grows to a height of 50 to 80 feet, depending on tree variety and site conditions. The trees crown spread is 35 to 50 feet and the canopy is typically symmetrical with a regular, smooth outline. Individual crown forms are consistent with an oval to pyramidal canopy shape. Crown density is tight and the trees growth rate is medium to rapid, depending on the site condition. Basswood Trunk and Branches Basswood branches droop as the tree grows and do require some pruning. If you have regular walking and vehicular traffic, a pruning may need to be done for clearance beneath the canopy. The tree form is not particularly showy but maintains a pleasing symmetry and should be grown with one single trunk to maturity. Basswood Leaf Botanics Leaf arrangement: alternateLeaf type: simpleLeaf margin: serrateLeaf shape: cordate; ovateLeaf venation: pinnateLeaf type and persistence: deciduousLeaf blade length: 4 to 8 inchesLeaf color: greenFall color: yellowFall characteristic: not showy I explain some of these terms in my Botanical Glossary... Necessary Site Conditions The native American basswood grows best on moist, fertile soils where those soils are acid or slightly alkaline. The tree likes to grow in full sun or partial shade and is more shade-tolerant than oaks and hickories. The leaves will show some wilting and scorching after a long dry season, but the tree appears fine the following year. The tree is often found growing along creeks and streams but will take short periods of drought. The trees favorite habitat is on moist sites. Pruning Basswood American linden grows into a very large tree and demands space to develop properly. Naturally occurring trees need no pruning but branches on landscape specimens should be spaced by pruning along the trunk to allow for development to maturity. Removing branches with weak crotches and embedded bark is advised even though the wood is flexible and will not often break from the trunk. Plant basswood as a specimen or shade tree only on property where there is plenty of area available for root expansion. Remember to remove basal sprouts that are prone to grow off the base of the trunk.

Fostering a positive work place Article Example | Topics and Well Written Essays - 500 words

Fostering a positive work place - Article Example Individuals need to put effort in achieving this type of a relationship. Questions therefore are often asked in to clarifying a good working relationship. It is the one that compromise of trust, respect, support and communication. These are the strategies that a good leader can oversee in order to achieve a healthy relationship among their staff. Trust should be a two way traffic, staff should work hard to earn trust from their colleagues and so their leaders. Trust generally involve integrity, believing in someone and giving them a chance in some highly rated activities. This comes with competence, congruency and constancy where competence involves being authentic, real and conscious about ones work e.g. nursing. When this is achieved, one can easily trust another. Congruency shows some level of unity in what have been agreed in unison. Constancy is the ability to be easily accessed or ones availability. Respect is also a thing to look for when trying to achieve a good and healthy working environment. This is through having unconditional positive regard for each other despite the position at work, social background, race, economic background or even the level of education. It is the belief that every human being has a contribution to make in the world. Support is also one of the major point when strategizing about creation of a healthy working environment. It’s the act of being there for each other at no cost. Nursing profession needs unity to moves its many activities in serving people. Communication is the core point to hit when soliciting for a healthy relationship in an organization. It is a good strategy in increasing positive interaction in the work place. Incentives. It is a reward or bonus given in appreciation of a good did or towards an outstanding performance. It is a vice that good leaders should always inculcate in trying to create a positive relation in a work place. Gifts can be given to all the staff at large and also

The Ethical Use of Nuclear Weapons Essay Example | Topics and Well Written Essays - 500 words

The Ethical Use of Nuclear Weapons - Essay Example Independence of States. Another ethical use of nuclear weapon s is that it allows a country to enjoy independence. It is important for countries to tread on a course of their own interest and for enjoying that kind of independence nuclear weapons are important otherwise countries will keep on interfering in the affairs of other states. Nuclear weapons also provide countries with political independence (Edwards, 41) as other states cannot impose their own policy on them. The world is ruled by force and nuclear weapons have ensured the security of many countries since its creation (The Week, 1). This is why nuclear weapons are ethical in nature as they secure countries. They are pivotal for maintaining the sovereignty of a country from external threats, both violent and diplomatic. Nuclear weapons are nothing but an extension of human nature and his desire to fight. Human beings are inherently belligerent therefore they will, eventually, find ways to go to war. It is therefore futile t o talk about disarmament as it will not help anything rather more clandestine ways will be developed to fight. Human beings cannot resist fighting and that’s why nuclear weapons are just a representation of human nature. Wars cannot be eliminated and it will be naà ¯ve to think otherwise (Ebert, 1). It also important to understand that human beings have a natural inclination to fight and it was because of violent impulses that state and authority came into existence (The Philosophy of War, 1).

Professional Development Plan&Review Essay Example | Topics and Well Written Essays - 2000 words

Professional Development Plan&Review - Essay Example The following description states the goals that I have set, these are the self goal of completing assignments in time, group goal of increased coordination and finally critically evaluating my writing skills. I furthermore explain the manner in which I have gone through the process of developing them and the results obtained. In my education, I have gone through many different problems and trying times. Some hindered me from achieving the best in university and thus I set several goals to ensure that they were eliminated. One of the problems that I had was the inability to complete my assignments in time. This was a major hindrance and in an effort to eliminate it, I set the goal of always preparing for my assignments early. This was effective as it offered me spare time that I went through the work to ensure perfection. There were a number of stages involved in the accomplishment of this. The first stage in this process was to ensure that I had an overview of the whole assignment so that I could divide it to ensure that I finish the parts in place. This was bound to help me break down the work and it made it seem simple. I was also be able to have my own self calendar to keep in mind the deadlines. In case of failure, I was supposed to accept it and work on all my mistakes to avoid them in future. The learning strategies for the perfection of the plan were to ensure that the project I was working on got ready three weeks due. The opportunities that I put into use were practicing on my own to identify my weak areas. Moreover, I was able to set my own study time and work with my friends as they added me knowledge that I did not have before and I offered them new knowledge (Cottrell, 2010, 71). To improve my motivation to start preparing for assignments in one month is important. I also had access to books and the internet as a source of my information and due to my consistency. My plan worked and the evidence that I was

Intercultural aspect of conflict resolution Essay Example for Free

Intercultural aspect of conflict resolution Essay During the first day of the workshop, I did not completely understand the real meaning of culture. I did not even have a single definition for the term culture. Many questions came into my mind such as, â€Å"What is culture? What are the factors that create culture? What is the scope of culture? Does culture improve itself or not? Although, I started the inquiry on the concept of culture without certain answers for these questions, I had figured them out step by step during that day. I started to find answers for most of the questions that I faced. I finally understood what culture was and why different people with different cultures had different behaviors. By understanding the factors that influenced culture, I started to learn its importance to the parties who got involved in particular conflicts. Throughout that day, I comprehended why people with different cultures got involved in particular conflicts and what were their objectives. I started to give answers for these queries. They might need someone whom they can air their grievances or opinions with. Moreover, they might only wish that others would respect their culture as it was. In the role play, I learned that listening skill was very helpful in making the parties who were involved in the conflict feel better. Also, they should be given the chance to continue telling their stories without any interruption. I had also learned that I could be able to interact with them simply through body language such as moving my head up and down which tells, â€Å"I understand you. Keep going.† Furthermore, these skills would give me the chance to get as much information as possible and understand the parties’ cultures. Personally, I think that having much understanding of other cultures using the skills mentioned earlier would help me adapt with their behaviors and become more flexible when dealing with them.   Culture’s factors such as religion, climate and geography play very significant roles in parties’ behavior. These explain why different countries have different cultures. Finally, all ideas and skills that I had learned during the first day of the workshop let me pay a close attention on understanding other cultures, respecting their beliefs and values as I want other people do the same thing when they cross my culture. I would try to use these ideas and skills in my daily life – simply by listening to other people and respecting them.

Starbucks Coffee Shop Essay -- Starbucks Coffee Business Essays

Starbucks Coffee Shop When you walk in a Starbucks coffee shop the amazing aroma of coffee beans being brewed creates a smell so wonderful you can almost taste your favorite coffee or espresso drink; even before you have the drink in your hand. The sound of steaming milk and blenders full of Frapachinoes echoes through the air. Five people in green aprons wearing black or white collared shirts working swiftly, to ensure the quickest best service as possible. The two Baristas at the cash registers would call out the drinks to the two people at the bar. One employee doing odd jobs call expediting. A tall, slender dark haired man wearing a black suit possibly Armoni or Gucci, carrying a briefcase approaches register one. A trendy mom with a 5 year old wearing black capri pants, white blouse, and designer sunglasses orders Grande, non-fat, extra hot, one equal late at register two. The floor is so clean you could even eat off of it. The jazzy interior screams to be that of an Italian cafà ©. This appeared to be an ideal environment to sit and enjoy your beverage and possibly a pastr...

Examine the Themes of Innocence and Experience in To Kill a Mockingbird

Examine the Themes of Innocence and Experience in To Kill a Mockingbird Innocence is a time when a person has never done something; it is the first step of the journey from innocence to experience. The second step in this movement is experience and this is what is achieved after a person has done something they have never done before or learns something they have never known before. This theme of growth from innocence to experience occurs many times in To Kill a Mockingbird and is one of the central themes in the first part of the novel, because it shows how Jem and Scout change and mature over a small period of time. Jem, Scout and Dill find ways to use their boundaries, in conjunction with their imaginations to amuse themselves by creating games based on adult behaviour. As the children move through the novel, they use these games to develop from their innocence to experience by defining the realities of their games through the lives of the adults. Through their own games and through the games of the adults, the children learn values of respect, courage, and understanding. The story is told by Scout, a mature narrator looking back on herself as a child. Scout’s naivety and childish view of the world is highlighted by the reader, often understanding events better than Scout herself. The first example of Scout moving from innocence to experience is in Chapter 2, when Scout unwillingly begins school. Her fellow pupil, Walter Cunningham, refuses to borrow some money from Miss Caroline to buy lunch, however Miss Caroline will not accept this refusal. Scout enters the conversation and tries to explain this matter but is consequently punished. She then retaliates, resulting in a fight with Waler which ... ...ever, the main example of innocence in the novel is also in Chapter 10, when the children are given air rifles for Christmas. Atticus says ‘Shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird’. The mockingbird represents innocence. Like hunters who kill mockingbirds for sport, people kill innocence, or other people who are innocent, without thinking about what they are doing. Atticus stands firm in his defense of innocence and urges his children not to shoot mockingbirds both literally and figuratively. This is also in the title of To Kill a Mockingbird and it has very little literal connection to the plot, but it carries a great deal of symbolic weight. In this story of innocence destroyed by evil, the ‘mockingbird’ comes to represent the idea of innocence. Thus, to kill a mockingbird is to destroy innocence.

Singing with Corrrect Posture

Singing with corrrect posture MAny people love to sing. They sing along with the radio in the cars or in their room. One may even be in a choir and still not being singing with the correct posture. singing with courrect posture consist of various techniques that can improve singing dramatically. Whether singing in the car or performing in front of hundreds. In this paper there will be steps on how to sing with correct posture. Step one, be standing up. This allows the body to be in the up right postition.Not to be slacking or hunchted over. After establishing standing up, slightly place one foot infront of the other. Preferbly the oppostie of your dominate hand. This construces balance,which is the equal distrubutation of weight. Also keep knees slightly bent if knees are locked up one may be become faint or want to past out. The third step in our process is alowing the back to be perfectly straight so that the chest can stick out. Standing against a wall is a perfect example on just how straight the back should be.Then place chin parrell to the floor. All these steps are setting up a base structure for the most important step, taking that deep breath right before the first note sung. The goal is to not allow the chest to come up, for example when some one is scared by another person that person will grasp for air becuase of shouck and most likely the shoulders will rise when recieving the air. So the goal is to keep your chest up and take a deep breath but only letting your stomach come out.Filling the ribcage expand allowing the diaphragm, a muscular, membranous or ligamentous wall separating two cavities or limiting a cavity, to fill up with air. Therefore the only thing moving is stomach musclues coming in and out. Problems of not breathing correctly are that people breath incorrectly so they will not have breath support for very long. a singer must take a deep breath and withstand the temtation of taking another breath to soon. any songs wont sound just ri ght when a singer is breathing every five seconds because they dont have enough breath support and in acheiving great breath support one must have the correct posture. It also conduct great body language when having the correct posture it let the audience know that their is effort put into this song.With good posture comes good breath support with good breath support comes succes becase it is allowing talent to come out of a singers voice. It may not matter that a singer is getting all the notes right, yes that is great, but f a singier can hit all the notes but has to take a breath every few seconds it cuts off some of the emotion that can come from a song. And when someone can see the talent in a singer and truly appriciate him then the singer has already achieved succes. In conclusion if someone really wants to be a great singer, have a great and correct posture is one step closer into achieving that goal. it may not be esay at first but with lots of practice and dedication succe s will fallow.

Rohm and Haas Case Study Essay Example

Rohm and Haas Case Study Essay Example Rohm and Haas Case Study Paper Rohm and Haas Case Study Paper ROHM AND HAAS CASE WRITE-UP Problem Statement Rohm and Haas have a great product with the potential to make millions of dollars; however the end user is not aware of this product or its potential benefits due to their uninspiring promotional strategy, which really has only targeted large formulators and distributors leading to disappointing sales of Kathon MWX. The Kathon MWX has barely reached 6% of their targeted sales volume during its first five months and is nowhere near the potential $20 million market to individual systems. Alternative 1 Maintain Status Quo Pros: Kathon MWX is in the introductory stage of the product life cycle and the individual adoption process may take longer than expected, therefore sales may increase once consumers become aware of the product without additional cost to change marketing efforts. No additional cost, man hours, accounting, or clerical work would be incurred if they maintained the same marketing plan. Cons: The cost of doing nothing may snowball the poor sales and cause a decrease in long term profits. The more time it takes for consumers to become aware of the product, the more time it is giving the competition to react to the market. Market potential for Kathon MWX is estimated at $20 million, therefore allowing competition to be the first to reach consumers. Management may withdraw product from the market if this plan does not work. The current marketing strategy does not focus efforts on bringing awareness or knowledge of the product to the 150,000 individual system plants or the small companies that rely on supply houses and machine tool shops. Alternative 2 Adjust promotional strategy of Kathon MWX using extensive sales promotions along with advertising and personal selling focused on penetrating industrial supply houses and machine tool shops. Pros: By focusing promotions and advertising towards the secondary network instead of the large distributors helps create awareness of the product to the actual users of the product. This creates a pull or demand from consumers as opposed to a push from suppliers. Also, the concentrate biocide market is predicted to be cannibalized by the maintenance biocide market, hence adjusting the promotional strategy more towards the end users can boost sales by expediting this process sooner. Since Kathon MWX is a far superior product and more cost effective to users, creating a buzz or awareness of the product can sway consumers away from the competition and assist in gaining the untapped market. Personal selling and trade shows would allow the retailers and customers to become familiar with the product and ask questions regarding usage and safety since the previous marketing survey revealed consumer apprehension about safety. Cons: Adjusting a promotional strategy and implementing changes can be costly and time consuming. Additional sales force would be needed to help penetrate the smaller markets. The cost of implementing could be hard to predict and management may be reluctant to invest money into a product that is doing poorly. Formulators may resent the change since the product extends the life of the product they sell, which could decrease their sales. Alternative 3 Rerun the full-page advertisements in American Machinist and offer sampling again for an additional 5 months. Pros: Little time or effort would be needed to implement since it has already been done. This could be compared with the last effort to see if this promotional strategy is working. They could use the information gathered to add to their survey. No additional staff would be needed and cost would be minimal compared to other options. Cons: Since it had little response the first time, the odds of new customers reading the magazine are not high and they really will not be raising awareness of the products benefits or reaching the small users of the product. The only readers who received samples had to fill out reader service coupon, which may act as a deterrent. Each ad cost $3,800. Distributors are expected to follow up and generate orders, which takes an element of control away from Rohm and Haas and leaves the â€Å"selling† up to the distributors who have other products to sell. Recommendation My recommendation is for Alternative 2. Adjusting the promotion strategy to target the new â€Å"small users† instead of the industry formulators brings awareness of the product which should be the first step in the introduction phase of the product life cycle. The results of the previous survey showed that the majority of users sourced from small, local supply shops close to their business, therefore this promotional strategy will make Kathon MWX more visible and accessible to wider range of consumers. If Kathon MWX can capture just 15% (each competitor in biocide markets holds 15-20%) of the potential $20 million dollar market, it can increase sales by $3 million, which is outlined in Table A. This will offset the major drawback of this alternative which is the cost to implement a new promotional strategy. Table ASales Potential Potential Market$20 million Rohm and Haas’ Share of Biocide Market15% (low end) Potential Sales$3 million I would implement the plan by first approaching the sales group at Rohm and Haas that is under Specialty Chemicals. This will assist with internal relations since the sales group may feel some resentment towards a new sales team and this will allow for inputs and determine the most effective plan. Sales promotion that focuses on store demonstration with large, easy to read advertisement and free sampling would be most effective, along with trade promotion and making multiple appearances at trade shows. Second, I would hire a sales team to help with the promotional campaign and sales and then distribute target areas by region. All promotions would be backed up by advertising that would specifically target the individual systems to make them aware of the product and its benefits. I would evaluate the effectiveness of the new promotional campaign followed with another survey in five months. This would assist in determining the promotional strategy’s impact on the end user. I would also continue amicable relations with the current customers to ensure service is not impact. In general, the consumer only needs to be aware of a great product that is superior in performance and cost effective to buy it; therefore making them aware is the first step.