The Hunters: Phantom Chapter 33

â€Å"Stop!† Elena screamed. â€Å"Stefan! Stop it! You'l kil him!† Even as she said it, she realized that kil ing Damon might be exactly what Stefan's idea was here. Stefan tore at Damon with his teeth and hands, not pummeling him, but ripping feral y, with fangs and claws. Stefan, his body in a vicious primal crouch, his canines extended, his face distorted by a snarl of animal fury, had never looked more like a bloodthirsty vampire. And behind Elena as she watched them, that seductive, chil ing voice went on, tel ing Stefan that he would lose everything, just like he always lost everything. That Damon took everything from him and then tossed it carelessly, cruel y aside, because Damon simply wanted to ruin whatever Stefan had. Elena turned and, too frightened by what Stefan was doing to Damon to have any fear left of the phantom, slammed it with her fists. After a moment, Matt and Bonnie joined her. As before, mostly their hands just slid through the phantom's mist. The phantom's chest was solid, though, and Elena focused her rage on that, hitting against the hard ice there with as much power as she could. Beneath the ice of the creature's chest, a rose glowed a rich dark red. It was a beautiful flower, but deadly looking, its color reminding her of poisoned blood. Its thorny stem seemed swol en, thicker than a normal flower's. As Elena stared at it, the glow deepened and the flower's petals opened further, swel ing to ful bloom. Is that her heart? Elena wondered. Is Stefan's jealousy nourishing it? She smashed her fist against the phantom's chest again, right above the rose, and the phantom glanced at her for a moment. â€Å"Stop it,† Elena said fiercely. â€Å"Leave Stefan alone.† The phantom was real y looking at her now, and its – no, her – smile widened, her glasslike teeth sharp and shiny underneath her misty lips. In the glacial depths of her eyes, Elena thought she caught a chil y but genuine twinkle, and Elena's own heart froze. Then the phantom turned her attention back toward Stefan and Damon, and, although Elena would never have believed it possible, things got worse. â€Å"Damon,† said the phantom throatily, and Damon, who'd been limp and exhausted, eyes clenched shut, passive under Stefan's assault, shielding his face but not fighting back, opened his eyes. â€Å"Damon,† she said again, her eyes glittering. â€Å"What right does Stefan have to attack you? Whatever you tried to take from him, you were just fighting against the fact that he got everything – your father's love, the girls you wanted – and you had nothing at al . He's a sanctimonious brat, a selfloathing weakling, but he gets everything.† Damon's eyes widened as if in recognition at hearing his own deepest miseries voiced, and his face twisted with emotion. Stefan was stil clawing and biting at him, but he fel back a little as Damon snapped into action, grabbing him by the arm and wrenching it. Elena winced with horror as she heard the crunch of something – oh, God – something in Stefan's arm or shoulder breaking. Undaunted, Stefan only grimaced and then threw himself at Damon again, the hurt arm dangling awkwardly. Damon was stronger, Elena numbly noted, but exhausted; surely he wouldn't be able to keep his advantage for long. For now they seemed fairly evenly matched. They were both furious, both fighting with no reservations. A bestial, nasty snarl came from one of them, shaky, vicious laughter from the other, and Elena realized with horror that she had no idea which sound was coming from who. The phantom hissed with enjoyment. Elena flinched away from her and, out of the corner of her eye, saw Bonnie and Matt step back, too. â€Å"Don't break the lines!† Alaric shouted from the other side of†¦ where were they now, anyway? Oh, Mrs. Flowers's garage – the garage. He sounded desperate, and Elena wondered if he had been shouting for a while. There had been some background noise going on, but there hadn't been a moment to listen to it. â€Å"Elena! Bonnie! Matt! Don't break the lines!† he shouted again. â€Å"You can get out, but step over the lines careful y!† Elena glanced down. An elaborate pattern of lines in different colors was chalked beneath their feet, and she, Bonnie, Matt, and the phantom were al together in a smal circle in the innermost center of this pattern. Bonnie was the first one to clearly realize what Alaric was saying. â€Å"Come on,† she muttered, yanking at Elena's and Matt's arms. Then she picked her way, daintily but quickly, across the floor, away from the phantom and toward their friends. Matt fol owed her. He had to pause on one foot in a smal section and reach with his other foot, and there was a moment when he wobbled, one sneaker almost blurring a blue line of chalk. But he caught his balance and continued on. It took Elena, stil mostly focused on the desperately grappling figures of Damon and Stefan, a few seconds longer to realize she needed to move as wel . She was almost too late. As she poised herself to take that first step out of the inner circle, the phantom turned its glassy eyes upon her. Elena fled, jumping quickly out of the circle and just barely managing to stop herself from skidding across the diagram. The phantom took a swipe at her, but its hand stopped before crossing above a chalk line, and it growled in frustration. Alaric shakily pushed his tousled hair out of his eyes. â€Å"I wasn't sure whether that would hold her,† he admitted, â€Å"but it seems like it's working. Now, careful y, Elena, watching where you step, make your way over here.† Matt and Bonnie had already reached the wal of the garage, at a distance from where Stefan and Damon were locked in battle, and Meredith had wrapped her arms around them, her dark head buried in Matt's shoulder, Bonnie nestled against her side, her eyes as round as a frightened kitten's. Elena looked down at the complicated pattern drawn on the floor and started moving careful y between the lines, heading not for her other friends but for the two struggling vampires. â€Å"Elena! No! This way!† cal ed Alaric, but Elena ignored him. She had to get to Damon and Stefan. â€Å"Please,† she said, half sobbing, as she reached them, â€Å"Damon, Stefan, you have to stop. The phantom's doing this to you. You don't real y want to hurt each other. It's not you. Please.† Neither of them paid any attention to her. She wasn't even sure whether they could hear her. They were almost motionless now, their muscles straining in each other's grip as each tried to simultaneously attack and fend off the other. Slowly, as Elena watched, Damon began to overcome Stefan, gradual y pushing his arms aside, leaning in toward his throat, white teeth flashing. â€Å"Damon! No!† Elena screamed. She stretched out to grab his arm, to pul him off Stefan. Without even looking at her, he casual y, viciously shoved her aside, sending her flying. She landed hard on her back and slid across the floor, and it hurt, the impact jolting her teeth together, banging her head against the cement, white shocks of pain flaring behind her eyes. As she started to get up again, she saw with dismay Damon push through the last of Stefan's defenses and sink his fangs into his younger brother's neck. â€Å"No!† she screamed again. â€Å"Damon, no!† â€Å"Elena, be careful,† Alaric shouted. â€Å"You're in the diagram. Please, whatever you do, don't break any more lines.† Elena looked around. Her landing had sent her skidding through several of the chalk marks, which were now smeared al around her, smudges of color. She stiffened in terror and suppressed a whimper. Was it loose now? Had she set it free? Steeling herself, she turned toward the innermost circle. The phantom was feeling around itself with its long arms, patting up and down against some invisible wal bordering the circle that kept it contained. As Elena watched, its mouth thinned with effort and it brought its hands together in one spot and pushed. The air in the room rippled. But the phantom did not manage to break through the circle, and after a moment it stopped pushing and hissed in disappointment. Then its eyes fel on Elena, and it smiled again. â€Å"Oh, Elena,† it said, its voice soft with false compassion. â€Å"The pretty girl, the one everyone wants, the one the boys al fight over. It's so very hard being you.† The voice twisted, its tone changing to bitter mockery. â€Å"But they're not real y thinking of you, are they? The two you want, you're not the girl for them. You know why they are attracted to you. Katherine. Always Katherine. They want you because you look like her, but you're not her. The girl they loved so long ago was soft and sweet and gentle. An innocent, a victim, a foil for their fantasies. You're nothing like her. They'l find that out, you know. Once your mortal form changes – and it wil . They'l be the same forever, but you're changing and getting older every day; in a few years you'l look much older than they do – then they'l realize you're not the one they love at al . You're not Katherine, and you never wil be.† Elena's eyes stung. â€Å"Katherine was a monster,† she spat out through her teeth. â€Å"She became a monster. She started out as a sweet young girl,† the phantom corrected her. â€Å"Damon and Stefan destroyed her. Like they'l destroy you. You'l never lead a normal life. You're not like Meredith or Bonnie or Celia. They'l have chances at normalcy when they're ready, despite the way you've dragged them into your battles. But you, you'l never be normal. And you know who's to blame for that, don't you?† Elena, without thinking, looked at Damon and Stefan, just as Stefan managed to shove Damon away from him. Damon staggered backward, toward the group of humans huddling by the wal of the garage. Blood was running from his mouth and streaming down Stefan's neck from a terrible gash. â€Å"They've doomed you, just like they doomed the one they really loved,† the phantom said softly. Elena pushed herself to her feet, her heart pounding hard, heavy with misery and anger. â€Å"Elena, stop!† cal ed a powerful contralto voice, fil ed with such authority that Elena turned away from Damon and Stefan and, blinking as though she'd been woken from a dream, looked out of the diagram toward the others. Mrs. Flowers stood at the edge of the chalk lines, hands on her hips, feet planted firmly. Her lips were a straight angry line, but her eyes were clear and thoughtful. She met Elena's gaze, and Elena felt calmed and strengthened. Then Mrs. Flowers looked around at the others gathered beside her. â€Å"We must perform the banishing spel now,† she declared. â€Å"Before the phantom manages to destroy us al . Elena! Can you hear me?† A surge of purpose running through her, Elena nodded and moved back to join the others. Mrs. Flowers brought her hands sharply together, and the air rippled again. The phantom's voice broke off and it shrieked in fury, shoving at the air around it, its hands meeting resistance sooner, its invisible prison smal er. Meredith felt urgently around on the high shelf near the garage door, her hands touching and rejecting various objects. Where had Mrs. Flowers put the candles? Paintbrushes, no. Flashlights, no. Ancient can of bug spray, no. Bag of potting soil, no. Some weird metal thing that she couldn't figure out from touching what it might be, no. Bag of candles. Yes. â€Å"I've got it,† she said, pul ing it off the shelf and dumping probably a decade's worth of dust from the shelf onto her own head. â€Å"Urgh,† she sputtered. It was a mark of the seriousness of the situation, Meredith thought, that Bonnie and Elena both looked at her, head and shoulders coated in thick dust and spiderwebs, and neither giggled nor moved to brush her off. They al had more important things to worry about than a little dirt. â€Å"Okay,† she said. â€Å"First off, we need to figure out what color candle Damon would be.† Mrs. Flowers had pointed out that Damon was clearly a victim of the jealousy phantom as wel , and so would have to take part in the banishment ritual for it to work ful y. Looking at the two vampire brothers stil attempting to tear each other apart, Meredith seriously doubted whether Damon would be participating. Stefan either, for that matter. They were solely focused on inflicting as much damage as possible on each other. Stil , they would have to get the two vampires back to make the spel work. Somehow. Meredith found herself cool y wondering whether, if both Damon and Stefan died, they could safely be counted out of the ritual. Would the rest of them be able to defeat the phantom then? And if they didn't murder each other, but simply continued to fight, endangering them al , would she be able to kil them? She shoved the thought away. Stefan was her friend. And then she determinedly made herself consider kil ing him again. This was her duty. That was more important than friendship; it had to be. Yes, she could kil them today, even in the next few minutes, if it was necessary, she realized. She would regret it forever if she had to, but she could. Besides, a part of her mind noted clinical y, if things went on as they were now, Damon and Stefan would kil each other, and save her that burden. Elena had been thinking hard – or maybe zoning out, focused on what the jealousy phantom had said to her, Meredith wasn't sure – and now she spoke. â€Å"Red,† she said. â€Å"Is there a red candle for Damon?† There was a dark red candle, and also a black one. Meredith pul ed both out and showed them to Elena. â€Å"Red,† said Elena. â€Å"For blood?† asked Meredith, eyeing the fighters, now only about ten feet away. God, they were both just covered with blood now. As she watched, Damon growled like an animal and banged Stefan's head repeatedly against the wal of the garage. Meredith winced at the hol ow sound of Stefan's skul slamming against the wood and plaster of the wal . Damon had one hand around Stefan's neck, the other ripping at Stefan's chest as if Damon wanted to gouge out his heart. A soft, sinister voice was stil coming from the phantom. Meredith couldn't make out what it was saying, but its eyes were on the brothers, and it was smiling as it spoke. It looked satisfied. â€Å"For passion,† said Elena, and snatched the candle out of Meredith's hands and marched over, straight-backed and head high like a soldier's, to the line of candles Alaric was relighting at the edge of the diagram. Meredith stared after her as Elena lit the candle and dripped a puddle of hot wax to stand it upon. Stefan forced Damon backward, closer to the others and their line of candles. Damon's boots scraped against the floor as he strained against Stefan. â€Å"Okay,† Alaric said, looking at the candles apprehensively, then down at the book. â€Å"Each of us wil declare the jealousies inside ourselves – the weaknesses that the phantom is able to play on – and cast them out. If we real y mean it, if we manage, at least for the moment, to truly and sincerely cast out our jealousy, our candles wil go out and the phantom wil be weakened. The trick is to real y be able to banish the jealousies from our hearts and stop feeding the phantom, and if we al can do it at once, the phantom ought to disappear, or maybe even die.† â€Å"What if we can't? What if we try to cast out jealousy, but it doesn't go completely away?† Bonnie asked, her forehead crinkling with worry. â€Å"Then it doesn't work and the phantom stays,† said Alaric flatly. â€Å"Who wants to go first?† Stefan slammed Damon down viciously onto the cement floor, a howl of anger coming from him. They were only a few feet from the line of candles, and Alaric stepped between them and the row of tiny flames, trying to shield the candles with his body. Celia shuddered as Stefan gave a low, furious growl and lowered his head to bite at Damon's shoulder. Jealousy kept up a steady stream of venomous chatter, her eyes gleaming. Mrs. Flowers clapped her hands to get everyone else's attention, her face stern and encouraging. â€Å"Children, you wil al have to be honest and brave,† she said. â€Å"You must al truly admit to your worst selves in front of your friends, which wil be hard. And then you wil need to be strong enough to cast these worst selves of yours away, which may be even harder. But you love one another, and I promise we wil get through it.† A thump and a muffled shout of rage and pain came from a few feet away, and Alaric glanced nervously over his shoulder at the battle behind him. â€Å"Time is of the essence,† Mrs. Flowers said briskly. â€Å"Who wil go first?† Meredith was about to step forward, clutching her stave for comfort, when Bonnie spoke up. â€Å"I wil ,† she said falteringly. â€Å"Um. I've been jealous of Meredith and of Elena. I always†¦Ã¢â‚¬  She swal owed, and then spoke more firmly. â€Å"I sometimes feel like I'm only a sidekick when I'm around them. They're braver than me, and they're better fighters, and smarter and prettier, and†¦ and taller than I am. I'm jealous because I feel like people don't respect me as much as they do them and don't real y take me seriously like they do Elena and Meredith. I'm jealous because sometimes I'm standing in their shadows, which are pretty big shadows†¦ metaphorical y speaking, I mean. And I'm also jealous because I've never even had a real boyfriend, and Meredith has Alaric, and Elena has Stefan, and because Elena also has Damon, who I think is pretty amazing, but who would never notice me when I'm standing next to Elena, because she's al he can see.† Bonnie paused again, and glanced at Elena, her eyes wide and shining. â€Å"But I love Elena and Meredith. I know I need to stop comparing myself to them. I'm not just a sidekick; I'm useful and talented, too. And† – she spoke the words Alaric had given them al – â€Å"I have fed the phantom of jealousy. But now I cast my jealousy away.† In the semicircle of candles, the flame of Bonnie's pink one flickered and went out. Bonnie gave a little gasp and smiled, half-shamefaced, half-proud, at Meredith and Elena. From inside the diagram, the phantom of jealousy snapped its head around and glared at Bonnie. â€Å"Bonnie – â€Å" Meredith started to say, wanting to tel her friend that of course she wasn't a sidekick. Didn't Bonnie know how amazing she was? But then Elena stepped toward the candles and shook back her hair, head high. â€Å"I've been jealous of other people in Fel ‘s Church,† she declared. â€Å"I saw how easy it was for other couples to be together, and after al Stefan and I – and Damon, and the rest of my friends – have been through, and even after we saved Fel ‘s Church and made it normal again, everything just kept on being so hard and so weird and supernatural. I guess I've been realizing that things aren't ever going to be just easy and normal for me, and that's been tough to accept. When I watched other people and was jealous of them, I fed the phantom of jealousy. I cast that jealousy away.† Elena smiled a little. It was a strange, rueful sort of smile, and Meredith, watching her, thought that, while Elena had cast out her jealousy, she was stil haunted by regret for the easy, golden life she'd once had ahead of her and that had probably been taken away forever now. The candle was stil burning. Elena hesitated. Meredith fol owed her gaze past the line of candles to where Stefan and Damon struggled. As they watched, Damon heaved and rol ed Stefan under him, leaving a long streak of blood across the floor of the garage. Stefan's foot brushed the red candle at the end of the line, and Alaric leaped to steady it. â€Å"And I've been jealous of Katherine,† Elena said. â€Å"Damon and Stefan loved her first, and she knew them before so much happened to change them, to†¦ warp them out of who they ought to be. And even though I realize that they both know I'm not Katherine and that they love me for who I am, I haven't been able to forget that they noticed me at first because I look like her. I have fed the phantom of jealousy because of Katherine, and I cast that jealousy away.† The candle flame flickered, but did not go out. Jealousy smirked triumphantly, but then Elena went on. â€Å"I've also been jealous of Bonnie.† Bonnie's head shot up, and she stared at Elena with an expression of disbelief. â€Å"I was used to being the only human Damon cared about, the only one who he would want to save.† She looked at Bonnie with tear-fil ed eyes. â€Å"I am so, so glad that Bonnie is alive. But I was jealous that Damon cared enough to die for her. When I was jealous of Bonnie, I fed the phantom of jealousy. But now I cast my jealousy away.† The golden candle went out. Elena looked almost timidly at Bonnie, and Bonnie smiled at her, an open, loving smile, and held out her arms. Elena hugged her tightly. Other than the grief she felt over Elena's parents' deaths, Meredith had never felt sorry for Elena. Why would she? Elena was beautiful, smart, a leader, passionately loved†¦ but now Meredith couldn't help but feel a pang of sympathy for her. Sometimes it must be easier to live an everyday life than to be a heroine. Meredith glanced at the phantom. It seemed to be simmering and was now whol y focused on the humans. Alaric stepped around the candles toward the others, glancing back toward Damon and Stefan. Damon had pinned Stefan painful y against the wal behind Alaric. Stefan's face was twisted in a grimace, and they could hear the scrape of his body against the hard surface. But at least Stefan and Damon weren't endangering the candles for now. Meredith turned her attention to her boyfriend. What could Alaric be jealous of? If anything, he'd been the focus of jealousy the last week or so. He reached for Meredith and took one of her hands. â€Å"I've been jealous,† Alaric said, looking into her eyes. â€Å"Of you, Meredith. And of your friends.† Meredith reflexively arched a brow at him. What did he mean? â€Å"God.† He half laughed. â€Å"Here I am, a graduate student in parapsychology. I've been dying my whole life to prove to myself that there's something more going on in the world than what everybody knows, that some of the things we think of as supernatural are real. And then I come to this smal town in Virginia because there are rumors, rumors I don't real y believe, that there might be vampires here, and when I get here I find this amazing, beautiful, confident girl, and it turns out she comes from a family that hunts vampires. And her friends are vampires and witches and psychics and girls who come back from the dead to fight evil. They only just finished high school, but they've seen things I've never imagined. They've defeated monsters, and saved towns, and traveled to other dimensions. And, you know, I'm just this ordinary guy, and suddenly half the people I know – and the girl I love – are practical y superheroes.† He shook his head, looking at Meredith admiringly. â€Å"I've fed the phantom of jealousy. But now I cast my jealousy away. I'l just have to deal with being the boyfriend of a superhero.† Instantly, the dark green candle went out. Sealed in the inner circle, the phantom hissed and paced back and forth in the smal space like a trapped tigress. It looked angry, but not noticeably weaker. Celia spoke next. Her face was tired but calm. â€Å"I've fed the phantom of jealousy,† she proclaimed. â€Å"I've been jealous of Meredith Suarez.† She didn't say why. â€Å"But now I see that it's pointless. I've fed the phantom of jealousy, but now I cast my jealousy away.† She spoke as if she were dropping something into the trash. But stil the pale purple candle went out. Meredith opened her mouth to speak – she was clear on what she needed to say, and it wouldn't be too hard, because she'd won, hadn't she? If it had ever been a battle anywhere besides her own mind – but Matt cleared his throat and spoke first. â€Å"I have†¦Ã¢â‚¬  He stumbled over his words. â€Å"I guess†¦ no, I know I've fed the phantom of jealousy. I have always been crazy about Elena Gilbert, as long as I've known her. And I've been jealous of Stefan. Al along. Even now, when Jealousy's got him trapped in this bloody battle, because he has Elena. She loves him, not me. But, wel , it doesn't matter†¦ I've also known for a long time that Elena and I together don't work, not for her, and that's not Stefan's fault. I've fed the phantom of jealousy, but now I cast my jealousy away.† He blushed and careful y did not look at Elena. The white candle went out, sending a long trail of smoke toward the ceiling. Three candles left, Meredith thought, looking at the last steady flames. Stefan's dark green, Damon's red, and her own brown. Was the phantom any weaker? From its invisible cage, the Phantom growled. If anything, it seemed to have made the space around itself bigger again, and it was once again pushing at it, seemingly feeling for a weak spot. Meredith knew she had to keep the confessions going. â€Å"I've fed the phantom of jealousy,† she said in a strong, clear voice. â€Å"I was jealous of Dr. Celia Connor. I love Alaric, but I know I'm much younger than he is, not even in col ege yet, and I've never real y been anywhere or seen anything of the world – the human world, at least – outside of where I grew up. Celia shares so much with him – experiences, education, interests – and I knew he liked her a lot. And she's beautiful and real y smart and poised. I was jealous because I was afraid she would take him from me. But if she had been able to take him, that would mean he wasn't mine to keep. You can't steal a person.† She smiled hesitantly at Celia, and after a moment, Celia smiled slightly in return. â€Å"I cast – â€Å" â€Å"Watch out!† Alaric shouted. â€Å"Damon! Stefan! Stop!† Meredith looked up. Damon and Stefan were staggering across the floor of the garage, past the line of candles, past Alaric, who grabbed at them. They broke out of his hold effortlessly without seeming to even notice his touch, shoving against each other desperately, struggling fiercely. Oblivious to anything but their battle, they were getting closer and closer to the phantom. â€Å"No!† shouted Elena. Damon shoved Stefan backward, and the heel of Stefan's boot scraped across the chalk outlining the smal circle that contained the phantom – scraped across the chalk line and smudged it, and the circle was no longer complete. With a howl of triumph, the phantom was free.

McDonalds Corporation Essay

McDonalds Corporation is the world’s number 1 fast food chain, Richard and Maurice McDonald started this business with a restaurant in San Bernardino California in 1940. Now a days McDonalds serves more than 56 million customers every day. There are more than 30,000 restaurants operated by McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by company. McDonald’s main selling products are hamburgers, cheeseburgers, double cheeseburgers, big Mac burgers, quarter pond burgers, tasty burgers and mc flurry’s Company profile McDonalds is the words largest fast food corporation, serving more than 57 million people in 119 countries daily with more than 31,000 restaurants worldwide in which 6,899 are owned by company and 20,499 are operated as franchise and 3,960 are operated by affiliates.Andrew j. McKenna is the chairman of McDonalds Corporation since April 2004, Aprill Harrell Perrine president of blur cross and blue shield of Florida, Jim Dalton vice president of the Dalton agency, Ryan Schwartz the treasurer of Zurich insurances,inc. bill van zante the secretary of McDonalds.â€Å"The corporation revenues come from the rent, royalties and fees paid by franchises, McDonalds revenues grew 27% over 3 years ending in 2007 22.8 billion and 9% growth in operating income to 3.9 billion†. History of Mc. Donalds ‘I m Loving it’ is a tagline known to every segment of the market, from kids and youngsters to the elderly people. McDonalds is a global foodservice industry, which began its operations in the 1940’s. The concept of McDonalds was introduced by Dick and Maurice McDonald, by opening a ‘hamburger stall’ in San Bernardino, California. They introduced an idea of selling their food cheaper than competitors by persuading customers to go to a counter to order their food. This concept helped in faster turnaround of the customers. This innovation proved successful and popular among the customers. They focused on burger cooking as a production line. The staff of McDonalds were committed to one task at a time. When Mr. Ray Kroc came across a McDonalds burger, he had never seen so many people served so quickly. He was quite impressed by the speed of service that they used in catering their customers. Kroc suggested that open more outlets of their stall, but they refused as they were quite busy with their own store and were not in a position to open any other store. Kroc volunteered to run a new outlet himself, by paying them royalties for using their concept of business. The McDonald brothers agreed and a new McDonalds retail outlet was opened, which was a franchisee. Kroc was a person with aggressive and risk taking attitude. He realized that small things were often valued more by customers than some of other things. He introduced a concept of Cleanliness in his store. He termed cleanliness not only a symbol of hygiene but it also showed its customers that the business cared about details. He started growing his business and started giving franchises to other people. With the help of Ted Turner, Kroc visioned that the key success of McDonald’s expansion was to offer franchises. The major domestic growth of McDonald’s in USA began in 1960’s, as there was a demand of cheap takeaway food. Through the franchise concept, McDonald’s made a move toward worldwide success. Today the Company operates in more than 117 countries worldwide, serving more than 50 million customers per day. The company’s retail outlets are either owned by the company or by franchisees. The company focuses on delivering high quality and value to its customers through its services, product range and constant quality check of its products The Success Factors How did the chain grow from a single restaurant into the massive corporation it is today? There are three characteristics that stand out about the success of McDonald’s: consistency, innovation and resiliency. Consistency It doesn’t matter if you’re visiting a McDonald’s in South Africa or Zimbabwe, you’re going to have a similar experience wherever you are. This highlights Ray Kroc’s vision for McDonald’s from the beginning. â€Å"Quality, Service, Cleanliness and Value† was Kroc’s motto. His belief in this motto was so strong he went on to found a training school. Consistency, of course, is the key factor in any franchise Customers know what to expect and can take comfort in that knowledge when making a decision on where to eat. McDonald’s success came from customers expectations of producing food at a quick pace. Innovation You can tweak your product without causing disruptions, and potentially better serve your customers. Innovation comes from responsiveness to customers needs or wants. For example, in 1975 a group of potential McDonald’s customers had a problem: at that time, soldiers in a certain places weren’t allowed to get out of their cars while wearing their uniforms. After learning this problem, McDonald’s came up with a solution: add a drive-thru. Resiliency Many of the challenges McDonald’s has faced over the years are related to health concerns, particularly related to children. In response to these concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonald’s to provide us with professional guidance in the areas of nutrition and children’s well-being. In spite of these controversies, McDonald’s ranked in the top 10 overall, and number one in food services, in CNNMoney.com’s survey of the World’s Most Admired Companies for 2011. Mission & Values McDonald’s brand mission is to be the customers favourite place, way to eat and drink. Their worldwide operations are aligned around a global strategy called the Plan to Win, that centres on an amazing customer experience – People, Products, Place, Price and Promotion. They are committed to continuously improving their operations and enhancing their customers experience. McDonald’s Values †¢They place the customer experience at the core of all that they do. †¢They are committed to their people. †¢They believe in the McDonald’s System. †¢They operate their business ethically. †¢They give back to their communities. †¢They grow their business profitably. †¢They strive continually to improve. Sustainability From the start, they’ve been committed to doing the right thing. Their sustainability efforts ensure that their business practices and policies continue their rich heritage of making a positive impact on society. McDonald’s footprint is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonald’s and over 5,000 franchisees, thousands of committed suppliers and the more than 69 million customers who visit us every single day in 119 countries, we can use our scale, scope and talent to make a positive difference in the world. Together for good.

Business environment Essay Example | Topics and Well Written Essays - 2000 words - 3

Business environment - Essay Example One of the top companies in the banking industry according to the FTSE 100 listing is the Barclays bank, an institution that has had a fair share of opportunities and challenges, but still remain on top of other multinationals (Dash & Das, 2013). Barclays bank is a British based banking multinational that has continued to dominate the banking industry in not only the United Kingdom or Europe, but also other continents of the world. Based in London, United Kingdom, Barclays bank was categorised into the universal bans category due to its widespread presence in most countries and regions in the world. Today, the bank operates in over 50 countries with over 48 million customers evenly spread in different sectors of the world economy. The great performance and dominance of the company has been attributed to its cluster categorisation, which provides customers with a wide range of banking services (Barclays Bank, 2013). Barclays bank currently boosts three major divisions made up of the corporate and investment banking, wealth and investment management and the retail and business category. Barclays bank was established in 1690 by James Barclay and has grown to be a major force in the industry through partnerships, collaborations, mergers and acquisitions. For example, the backhouse’s bank and the gurney bank formed a partnership with the company and this strengthened not only its capital base but also the market presence in the country. The great performance of Barclays bank has stood out significantly and this has been attributed to the proper management and customer care approaches it has adopted. According to an annual report released by the company in 2011, the company’s solid position improved by 11% tier one ratio. This was accompanied by a  £161 billion pounds improvement in the liquidity pool of the company relative to the figures that the company posted in the previous financial year.

Global Marketing at AOL Case Study Example | Topics and Well Written Essays - 1000 words

Global Marketing at AOL - Case Study Example The success of any company is closely connected with its management team, a structure of the company and people work with it. The structure of AOL in Japan is not appropriate for the company of this type. The first problem is that only one person from eight, J. Barber, is involved in day-to-day operations. According to the report results, it is not enough for such a company as AOL because it needs more management control and adjustment on the upper level. The second problem is that the five groups report only to the President, who coordinates their work, but the other members of the board are unaware of the company's problems. The third and major problem is the unstable management team of the company (Hoecklin, 1995).During recent years 3 persons have held the office of the company but did not succeed. This is closely connected with the recruiting procedure used by AOL, who committed to his partner Mitsui this mission. Even if it was difficult to find top local people the company cou ld employ a US citizen on the President post. This experience is widely used by other companies in their foreign offices and proves its efficiency (for instance, the Coca-Cola company is used to appoint non-residents on the post of General Manager). The Barber should recommend to AOL to employ an experienced leader on the President's post (if the current will not be able to take AOL on the next level), and be involved in the process of staff selection itself (Griffith, Hu, Ryans, 2000).If AOL continues the present structure it will not gain any results in foreseeable future. Only a new radical strategic approach for management and the company's structure could take AOL on a higher level. The main impediments of AOL in Japan are that it employs the same marketing strategy that used in America. It uses bundling, magazines inserts and direct advertising, which cannot work on the Japanese market at all. And AOL did not take into account the difference that in Japan (in contrast to the U SA), the PC manufacturers are much more active in the ISP business.The overcome the obstacles AOL should use cultural approach to its marketing in Japan. Many problems associated with the relationships between people of different cultures stem from variations in norms and values. At its deepest level, however, culture comprises a set of basic assumptions that operate automatically to enable groups of people to solve the problems of daily life without thinking about them.  

Learning Organizations & Effectiveness Research Paper

Learning Organizations & Effectiveness - Research Paper Example However, this does not come easily as there are important aspects that come with learning and which organizations must conform to in order to effectively adapt the learning. In this regard, it is paramount for organizations to clearly define their visions and mission statements which act as guiding principles. With statements clearly stipulated, strategic plan with a clear learning strategy should lay a foundation for effectiveness of organizational learning. Characteristics of an ideal learning organization and their observable behaviors Learning strategy: It is argued that for any organization to thrive, learning is necessary. However, learning has to be strategized in order to achieve desired objectives. Therefore, learning strategy constitutes characteristics of an ideal learning organization. Organizations are expected to endorse both learning innovation as specific goals, and learning strategy (Denton, 2002). One of the strategies is the ability for the organization to learn fa ster than other competing organizations. This is the surest way to maintain competitive advantage. To achieve this, organizations need to put learning at the top of the list of priorities (Buckler, 1996). Once learning strategy has been adopted by an organization, it is apparent that this becomes a habit, which becomes an everyday occurrence. Flexible structure: After setting learning strategies, it is vital for ideal organizations to streamline a structure that would foster learning within the organization. To affect this, organizations need to create teamwork by the formation of small, core workforce (Yang, Watkins, and Marsick, 2004). Actually, a flexible structure should dispose of traditional operations like rigid job descriptions. In fact, it is believed that flexible structure encourages cross-functional cooperation which enables organizations improve the organization’s operations. Organizations that use flexibility structure tend to reduce bureaucracy and restrictive job descriptions. Blame-free culture: It is believed that learning organization should provide an ideal climate, through which learning is prioritized and valued (Denton, 2002). When mistakes are identified, they need to be viewed as a chance to learn and perk up. In fact, it is argued that learning organizations that uphold blame-free characteristic encourage employees to experiment, and in the process, they learn from the experience and become innovative. For organizations that practice blame-free culture, learning becomes automatic. Vision: The concept of a learning organization goes hand in hand with shared vision. A shared vision is needed to overcome authoritative forces that hold up the preservation of the status quo (Denton, 2002). Besides, learning cannot occur without stipulating specific objectives of the learning. Shared vision gives an overview of organization’s commitment to achieving its objectives. An organization with a clear vision would tend to establish ov erarching goals, which forms the basis of encouraging the workforce to speak in one voice. Knowledge creation and transfer: It is apparent that in a learning organization, the concept of creation of new knowledge forms the foundation of development. Knowledge may come from several directions ranging from within the organization and outside the organization (Yang, Watkins, a

After reviewing the history of intelligence, what events have had a Essay

After reviewing the history of intelligence, what events have had a profound impact on U.S. intelligence today - Essay Example One of the most essential events that was crucial for gathering evidence was the civil war. The Civil War was one of the most prominent wars that allowed the nation to create a mesh network of intelligence. As a matter of fact, both sides built intelligence services. Historians argue that North actually relied on the South to gain more advantage and that propelled the information to be execute and analyzed. It was clear that Both sides were greatly interested in what today is called open source intelligence (OSINT). As time progressed, the value of OSINT was never understood until TDR took office. It was under his leadership of OSINT as a president. Roosevelt believed ONI could serve as a valuable tool in solidifying that vision of American as strong military force. Roosevelt took this upon his own hands and used OSINT as a network to promote intelligence. It was heavily utilized to track and monitor possible events that could put United States in risk. Even with all the intelligence tools, the USA got its first reality check during WWI when it had to fight Germany. The fact was clear, intelligence was not sufficient to fight the Germans, who were already intercepting incoming receptions. The United States was completely unprepared for the intelligence. Moreover, much opposition from congress deterred the efforts of the government because of the possible witch hunt, that inevitably followed after WWI. The truth of the matter was that the United States understood this dilemma and began conducting surveillance. As a result, they managed to capture Germany submarines and even intercepted the Zimmerman telegram that changed the whole landscape of events. WWI also signaled the event of the creation of FBI, in which Edgar Hoover was named its director in 1924. Once again as USA relapsed from WWI and WWI, intelligence suffered. It was not until the outbreak of the war in Korea against the communist nations that became a

Behavioral Characteristics Article Example | Topics and Well Written Essays - 750 words

Behavioral Characteristics - Article Example He wanted to stop commercial interests that are busily destroying embryos in order to obtain stem cells. If this conduct amounts to murder as he contends there is nothing to stop the evil act. Most scientists agree that while adult stem cells offer hope of a cure for some of the cruelest diseases and injuries, embryonic stem cells hold even greater and surer promise. But this greater and surer promise should not drive mankind to madly believe that there is nothing to stop him from terrorizing the world as stem cell research would one day create a man that would defy even death and become indestructible. Hate Sites There are hate sites, Web sites that are very disturbing to browse. Web sites that ridicule African Americans, Jews, gays, immigrants and others, but some took it a few steps further by combining bigotry with articles about guns, bombs and other implements of violence. Others were designed deliberately to shock, with displays of swastikas, burning crosses and nooses. One si te mixes hate with stories and photographs that celebrate sex and violence in the most extreme way imaginable. The people who run hate sites don't usually put up even a feeble effort to keep out children. On the contrary, some overtly invite children and teens to participate. Many have music graphics and rhetoric designed to appeal to teens. Children or teenagers who grow browsing these hate sites will become perverted at an early age which is dangerous to the humankind. Racism It is insensitive and unwise because any satisfaction that racism gives to the students who display racist symbols is far outweighed by the discomfort it causes to many others. They must have known that they would upset many fellow students and ignore the decent regard for the feelings of others so essential to building and preserving a strong and harmonious community. No community will become humane and caring by restricting what its members can say. The worst offenders will simply find other ways to irritat e and insult. In talking with students, the faculty members should seek to educate and persuade, rather than resort to ridicule or intimidation, recognizing that only persuasion is likely to produce a lasting, beneficial effect. Through such efforts, an educational institution can help create a truly understanding, supportive community. Otherwise students will become young offenders. Hate Speech Hate speech is a speech that disparages a person or a group on the basis of some characteristic such as race, gender, ethnicity, nationality, religion, sexual orientation, or other characteristic and this may incite violence or prejudicial action against or by a protected individual or group, or because it disparages or intimidates a protected individual or group. Kenneth Lake thinks that the first ever online’ hate speech’ trial will have drastic consequences for free speech on the Internet. â€Å"I personally will make it my life career to find and kill every one of you pers onally† signed Asian Hater, the words of an email message that is to have serious consequences for Internet freedom. They were written by Richard Machdo, a Los Angeles man who was convicted last Tuesday (10/2/98) of sending racist death threats to 59 Asian students. The email accused Asians for the all crimes on campus, and suggested that Machado would personally â€Å"find†, â€Å"hunt down† and â€Å"kill† them if they did not leave the University of California at Irvine. The email was sent from a campus computer and signed â€Å"Asian Hater†. Hate speech rouses unnatural hatred of the members of one people or community for the members of another resulting in civil right violations that would take its toll on world peace. Animal Testing Experiments on animals, with a view to

Feminist View In Nuclear Discourse Essay Example | Topics and Well Written Essays - 1750 words

Feminist View In Nuclear Discourse - Essay Example This paper tresses that the use of the feminist perspective and feminist view implies that the discussions of nuclear weapons and weapons of mass discussions has normalised and presented nuclear weapons in the daily vocabulary and discussion of nuclear weapons in the general and everyday sense. The research indicates that gender is a fundamental matter and situation in discussions about nuclear discourse. This is because the role of feminist views and feminist discourse is steeped in the need to break down male domination in the society in order to create a system in which women and children are fairly included. The use of nuclear weapons emerged at a time where men dominated the military terrain and hence, most of the views and ideas relating to nuclear weapons are fundamentally masculine rather than feminist. Therefore, the growth and expansion of nuclear weapons and the nuclear discourse has encompassed numerous conflicts relating to masculine and feminist views. Through the masculinist and feminist discourse, there have been numerous modifications and changes in the systems and processes of viewing and conceiving nuclear weapons. The first aspect is that feminist perspective acts as a general check to views and opinions presented on nuclear weapons. Secondly, feminist consideration for the impact of nuclear weapons on women and children as well as future generations plays a central role in the definition of women in society. Thirdly, the sacredness of military usage for nuclear weapons have been replaced by viewing nuclear weapons from a lighter, entertainment-based method and approach of viewing nuclear weapons.

Diabetes Article Example | Topics and Well Written Essays - 500 words

Diabetes - Article Example Mukesh, B.N., Le, A., Dimitrov, P.N., Ahmed, S., Taylor, H.R., and McCarty, C.A., (2006). Development Of Cataract And Associated Risk Factors: The Visual Impairment Project. Archives of Ophthalmology; 124(1): pp. 79-85. 6. Dielemans, I., de Jong, P.T., Stolk, R., Vingerling, J.R., Grobbee, D.E., and Hofman, A., (1996). Primary Open-Angle Glaucoma, Intraocular Pressure, And Diabetes Mellitus In The General Elderly Population. The Rotterdam Study. Ophthalmology; 103(8): pp.1271-1275. 7. Hennis, A., Wu, S.Y., Nemesure, B., Leske, M.C., and Barbados Eye Studies Group, (2003). Hypertension, Diabetes, And Longitudinal Changes In Intraocular Pressure. Ophthalmology; 110(5): pp. 908-914. 9. Klein, R., Klein, B.E., Moss, S.E., and Meuer, S.M., (2000). The Epidemiology Of Retinal Vein Occlusion: The Beaver Dam Eye Study. Transactions Of The American Ophthalmological Society; 98:133-41; discussion 141-3. 11. Wong, T.Y., Larsen, E.K., and Klein, R, et al., (2005). Cardiovascular Risk Factors For Retinal Vein Occlusion And Arteriolar Emboli: The Atherosclerosis Risk In Communities & Cardiovascular Health Studies. Ophthalmology; 112(4): pp. 540-547.

Transformer Assignment Essay Example | Topics and Well Written Essays - 1000 words

Transformer Assignment - Essay Example A simple way to remember it is the Left Hand Thumb rule. If we grasp the conductor in our left hand with our thumb extended in the direction of current (from –ve to +ve), our finger will point in the direction of magnetic lines of forces. When two or more current carrying conductors are placed parallel to each other in a way that the direction of current is the same in all of them, as shown in Figure 2, then the magnetic lines of forces aid each other to combine and strengthen the magnetic field further. If the two conductors so placed have current flowing in opposite direction then the magnetic lines oppose each other to deform and weaken the magnetic field. The magnetic field around the conductor exists at points along the length of the conductor. When the conductor is wound in the shape of a coil, as in Figure 3, then magnetic field around each turn of the coil is aided and strengthened by the fields of adjacent turns in the coil. The resultant is a magnetic field resembling a bar magnet with one end as North and the other as South of the magnet. When the direction of current is reversed it causes the direction of magnetic field to be reversed. If we grasp the coil with our left hand with our fingers pointing in the direction of current, as in Figure 4, the thumb will point in the direction of magnetic field. Conversely, to what we have discussed till now, if a conductor is placed in a magnetic field and there is a relative movement between the field and the conductor, an electromotive force (emf) is induced in the conductor. This effect is called electromagnetic induction. Both of these phenomenons, of creating a magnetic field and then utilizing electromagnetic induction form the basis of transformers. At one end alternating current (AC) is passed through a coil, this gives rise to a magnetic field which spreads out and subsides with the same frequency as of the AC applied. This changing magnetic field in fact is a replacement to moving

Balanced Scorecard Essay Example for Free

Balanced Scorecard Essay Rivalry amongst competing firms – Apple is in the unique situation that it has its own proprietary operating system and only used by Apple. So although the competition is fierce for customers, it is a different type of battle for Apple than for others such as Samsung, Google or Microsoft. Apple does face stiff competition but it is in the battle for use-case preference. The Android or Windows OS is different than the Apple iOS and consumers make a choice as to which road they are going to go down. Apple is competing for winning this important thought process and decision-making process. They are not competing on hardware alone because Apple alone produces their products with their OS. The competition will continue for easily the foreseeable future, 10 years and beyond, as the world becomes more digitized. Force: Moderate Potential Entry of New Competitors – The barriers to entry in this industry are steep. Cost of production is very high for new entrants until significant economies of scale are reached. Over the next 10 years there will be many new entrants into the industry though either brand new, or companies already in similar technology markets that will branch out into markets that compete with Apple. Again, that would be a competition for OS preference, not hardware per se. There is always the possibility of an entirely new and 4th, or more, operating systems being developed as technology advances. Moore’s Law tells us this is likely but difficult to ascertain from where it will come, whether it will be significantly better than any existing, and if it will gain wide user acceptance. Force: Weak to Moderate Potential Development of substitute products – Again, since Apple has its own exclusive OS, substitute products are only a threat as being other choices of entirely different OS’s from Microsoft or Android producers, or any other possible future OS development. But Apple does not have any substitute for its own products. Force: Weak Bargaining Power of Buyers – Apple users tend to stay Apple users. Their loyalty is strong and they love Apple products. Apple charges a premium for its products but the image and allure of Apple products and their perceived high quality keep unit sales strong. Although technology economies of scale have certainly been reached in Apple production, they have continued to keep their products priced higher that competing products. Buyer choice based on price alone should affect growth amongst some new customer segments, but will have little effect on the current loyal Apple user base. Unless their products begin to lose some of their luster and appeal and effectiveness, they should remain strong for the future. Force: Weak Bargaining Power of Suppliers – With Apple’s exclusive product line and OS and the relatively small number of products, they are not threatened by supplier power. Apple can easily find factories more than willing to be a part of the Apple supply chain. As their products gain more market share and production increases, Apple is in an ideal situation to manage their suppliers effectively.

Radio Station Interview Essay Example for Free

Radio Station Interview Essay As an AB Communication student, our professor requires us to have a Radio Station Visiting in one of our major subjects. Our professor gave us a set of questions that we need to ask to the DJ there and we prepared two more questions to be asked. We choose 10.1 YES FM as a Radio Station that we will visit. We had an interview with Mr. Richard Sarmiento also known as â€Å"Rico Paňero† who has a radio program every Monday-Friday from 3pm-6pm. We choose Ms.Abegail Lamban, One of our group mates to interview him. Her first question that we asked to him was his perception about radio station organizational structure. His answer was the production staff, traffic that is in charge for the organization of the commercials next is the Production Assistant they are always on the field assist the upcoming events and the last is the Radio Station’s Djs. According to Rico, there are 11 DJs in 101.1 YES FM. Our next question is how we can know the right organizational structure of a radio station when it comes to programming. â€Å"There will be a radio clock headed by a radio clock headed by a radio director who’s responsible for the radio program that they will go to air; they are also in charge on what songs they will play. The program runs by one talk set for each DJ good for five minutes, fifteen minutes are allotted for the radio commercials, ten minutes are for adlibs and forty minutes is for the songs† Rico Paňero answered. The following question that she asked is about the sustainable and functions of Radio Stations. Their transmitters are located near SM Megamall. The person who is in charge in that field is the program director, event manager, technicians and engineers who is in charge for the wirings. He cite some of the situations that they need to function as whole, he shared to us when Nicole Hyala needs a maternity leave they need to buy a lots of gadgets for them to have on air live all the way from Novaliches. In their field of work, there are also misunderstandings between DJs and technicians that can be resolve by a simple talk. The next question is regarding the various radio formats. According to Rico Paňero, only DJ Chico Loco has a radio program title. She also asked him if they are making a way if the listeners are suffering. Their boss arranged the time for them to allow talking. They also read some of the feedbacks especially of it are about their signal as if they don’t have a good signal on that particular location and it sounds like mono that you’re listening to an AM Station. There should be a limit in reading feedbacks and greetings. The fifth question is the Scriptwriting for radio. Rico Paňero said, â€Å"Some of the DJs who made script are the new ones and they need to have a guide on what to say on air†. He also added that you should be prepared of the topic before the microphone went on. According to him, there should be an introduction wherein you need to introduce yourself, you must cite some situation like traffic updates and weather condition. Your topic must be relatable for your listeners and current events or news. Rico Paňero shared to us some of the techniques if you are running out of words you should greet someone or promote some of the endorsements. Our last question that our professor prepared is the techniques in announcing for Radio. Rico Paňero said that you should be prepared of what you are going to say, it should be credible and it is necessary that you have a big voice and projection. My other group mates prepared another three questions for Rico Paňero one of our questions is his opinion about playing OPM songs every hour. â€Å"Majority of our songs that we play in our station is OPM there is no problem about that† Rico Paňero answered. Abegail also asked him why is it that every Sunday, they need to play old songs is it necessary for them to play old songs. â€Å"The elders want the songs that they can easily relate to it and the listeners are also hooked that every Sunday there will be old songs to be played† as Rico Paňero answered. The last question that been asked does the television helped a lot in the music industry of the Philippines. â€Å"The singers or bands get notice not because of the television but because of the radio† Rico Paňero answered confidently. The singers and bands get more famous if they already have an album that can be played in radio. That ended our exciting and very humble interview to him.

Case Study of KFC Malaysia Holding

Case Study of KFC Malaysia Holding A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. The customer was then put on the floor after a heated argument between the staffs and the customer.This problem then solve by KFC Malaysia Holding with a proper alternatives. One of the alternatives used by the company is to use the right channel in solving the issue. Basically, the main aim of this research is to examine the channel used by KFC Malaysia Holding to solve the communication issue specifically the incident of staff and customer caught into a fighting. This research is tries to answer the question of the effectiveness of the channel used by the company to solve the problem or issue. The survey method will be employed in this research for data collection. As this method fall under quantitative method, SPSS (Statistical Package for Social Sciences) software will be used to analyze the data. The finding of this research wil l help the future researchers to understand the effectiveness of channel used by the Food BeveragesCompany in solving their problem or issue. Besides, this research will help to add more literature on the same topic. Keywords: Channel, problem, Food Beverages, Effectiveness Literature Review Definition of Crisis In Effective Crisis Communication (2011), crises can best define as unique moments in the history of an organization. Nowadays, the word crisis has been used widely in a daily conversation. People used this word to describe their problem. For example, they refer to this word if they forgot about their appointments with their clients, having a bad hair days or even quarrel with the family members. All of these are awful experiences do not portray or describe the crisis. When it comes to the company, most of the company refers crisis as something that related to the problem. For example low sales or short of manpower are assume as the crisis to the company. All of the situations are not crisis. But, usually the company will consider all the situations as crisis. Crisis is defined as any situation that is threatening or could even threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact stock value (Jonathan Bernstein,2006). According to Hermann (1963), he identified three characteristics of separating crises that are surprise, threat and short response time. An event will not achieve the level of crisis without coming as a surprise, posing a critical level of threat and forcing a short response period. Robert, Timothy Matthew(2011) mentioned in their study that crises can be divided into two categories which are intentional crises andunintentional crises. â€Å"Intentional crises are those international acts which is designed to harm an organization such as terrorism, sabotage, workplace violence and poor risk management whereas unintentional crises are the crises caused by natural and some uncontrollable factors such as natural disasters or product failure† (Robert, Timothy Matth ew, 2011). As for the incident case happened in KFC Malaysia I-City outlet, the incident are category under the unintentional case of crisis. The incident happened due to some misunderstanding between the worker and a customer who has been waiting for the food for some times and did not get the food. Crisis Communication Every company experiences crises but many of them never try to overcome the crisis (Gupta,2011). Jonathan Bernstein (2006) stated that the cheapest way to turn experience into future profit is to learn from others mistakes. There are eleven biggest mistakes to avoid during crisis. To make sure that the crisis flourish and grow, organization should avoid these 11 mistakes: play ostrich, only start work on a potential crisis situation after its public, let the reputation to speak, treat the media as enemy, get stuck in reaction mode versus getting proactive, use language that the audience does not understand, assume that the truth will triumph over all, address only issues and ignore the feelings, make only written statements, use best guess methods of assessing damage and repeat the same things again with expecting different outcome. (Jonathan Bernstein, 2006) These all are the big NO in a crisis. Besides that, Bernstein (2004) also has implemented the 10 steps of crisis communications in solving the communication crisis. One of the steps stressed by Bernstein (2004) was mentioned that the staff in the company should be trained in advance in order to get prepare for respond to all kind of questions. When KFC Holding Malaysia had found themselves in a hot water situation when the video of the fight case gone viral on YouTube, the company has quickly taken steps by keep on posting regular updates on Facebook page to keep the customers updated on companys investigation as well as by doing this the company tries to calm down the anger of the public over the incident happened in its I-City outlet. Apart from this incident, KFC Malaysia was also faced with another crisis in 2011, where there was an video of food tampering by their kitchen staff started to circulate on Internet in year 2011. However, KFC Malaysia company does not try to avoid the crisis, instead, as part of the crisis response strategy, the company established a page on its Facebook to tell its side of the story in order to restore the consumer confidence. Fong (2011) said that KFC Malaysia was success in avoiding crisis to its timely, open, truthful, Internet present and broadly communicated crisis communication plan as the approached enabled the company to seize the information initiative and effectively frame the crisis as the action of a single rogue employee. Channel Used by Company to Solve Problem According to www.ask.com/question/what-are-communication-channels, a communication channel is refer to the medium which is used in transmission of a message from one party to another party such as print media or broadcast media. Channel is also defined as a method or system for communication or distribution in Oxford Dictionaries. Nowadays, as the internet has changed the way people work and interact, social media has broadly used by company as the channel to solve the crisis. Social media can be used as primary means of communication or as an alternative or even additional method for communication. Social media provides many ways to disseminate information in a fast, inexpensive and efficient manner which this help to get right information to the right person at the right time. (Connie M. White, 2011) Moreover, social media is also being used as an alternative way for emergency managers to communicate with the public as well as each other. It provides a free and easy way to dissemin ate large amounts of information to large group of people quickly yet efficiently. (Connie M. White, 2011) Therefore, when KFC Malaysia is facing the communication crisis back in year 2011 regarding about the fight case happened in one of the outlet, KFC Malaysia used Facebook as one of the channel to solve the crisis. The company keep the customers regular updates about the investigation by posting the status on its Facebook page. Other than that, when the food tampering happened in June 2011, KFC Malaysia used social media such as Facebook and YouTube as the channel to solve the communication crisis. The company try to restore back their brand images by telling its side of the story and they have created Question Answer section in their social media page. And this has successfully lead KFC Malaysia out of the crisis. Conclusion This case study is done to provide more literature on Food Beverages field of how the company settle and solve the crisis. Besides that, this case study is also done to understand the channel used by the Food Beverages company while counter the problem and to help KFC Malaysia Holding to improve their services in the future. References: 1. Hermann, C.F, (1963). Some consequences of crisis which limit the viability of organizations. Administrative Science Quarterly, 8, 61-82. (Cited Name of the author 2010) 2. Effective Crisis Communication: Moving From Crisis to Opportunity Google Books. 2014.Effective Crisis Communication: Moving From Crisis to Opportunity Google Books. [ONLINE] Available at: http://books.google.com.my/books?hl=enlr=id=bC3J1C0BXQwCoi=fndpg=PR1dq=definition+of+communication+crisisots=kxWywUAyyusig=8c1FjXqs7nFQNPv5ooVQ_gNaPf0redir_esc=y#v=onepageq=definition%20of%20communication%20crisisf=false. [Accessed 16 April 2014]. 3. MRM London: SOCIAL MEDIA CASE STUDY: How KFC nail a crisis with online comms. 2014.MRM London: SOCIAL MEDIA CASE STUDY: How KFC nail a crisis with online comms. [ONLINE] Available at:http://www.mrm-london.com/2011/07/social-media-case-study-how-kfc-nailed-a-crisis-with-good-communications/. [Accessed 16 April 2014]. 4. Case Study Review Chee Sue Mei (0304377). 2014.Case Study Review Chee Sue Mei (0304377). [ONLINE] Available at: http://cassieethicalcomm.weebly.com/case-study-review.html. [Accessed 16 April 2014]. 5. How KFC Malaysia Handled a Social Media Disaster. 2014.How KFC Malaysia Handled a Social Media Disaster. [ONLINE] Available at: http://www.techinasia.com/kfc-malaysia/. [Accessed 16 April 2014]. 6. . 2014.. [ONLINE] Available at:http://www.oecd.org/governance/risk/The%20role%20of%20Social%20media%20in%20crisis%20preparedness,%20response%20and%20recovery.pdf. [Accessed 16 April 2014]. 7. I-City KFC fight Updated : Workers have been suspended Venusbuzz.com. 2014.I-City KFC fight Updated : Workers have been suspended Venusbuzz.com. [ONLINE] Available at:http://www.venusbuzz.com/archives/7893/i-city-kfc-fight-updated-workers-have-been-suspended/. [Accessed 16 April 2014]. 8. How KFC Malaysia Handled a Social Media Disaster. 2014.How KFC Malaysia Handled a Social Media Disaster. [ONLINE] Available at: http://www.techinasia.com/kfc-malaysia/. [Accessed 16 April 2014]. 9. Fighting case: KFC keeping customers updated. 2014.Fighting case: KFC keeping customers updated. [ONLINE] Available at:http://news.asiaone.com/News/AsiaOne+News/Malaysia/Story/A1Story20120211-327234.html. [Accessed 16 April 2014]. 10. Fong, C. W (2011). Crisis Communication: KFC Malaysia Food Tampering Scandal and How Facebook Saved the Day Yahoo Voices voices.yahoo.com. Available at:http://voices.yahoo.com/crisis-communication-kfc-malaysia-food-tampering-scandal-8875653.html?cat=3. [Accessed 16 April 2014]. 11. channel: definition of channel in Oxford dictionary (British World English). 2014.channel: definition of channel in Oxford dictionary (British World English). [ONLINE] Available at: http://www.oxforddictionaries.com/definition/english/channel. [Accessed 16 April 2014]. 12. Social Media, Crisis Communication, and Emergency Management: Leveraging Web Connie M. White Google Books. 2014.Social Media, Crisis Communication, and Emergency Management: Leveraging Web Connie M. White Google Books. [ONLINE] Available at:http://books.google.com.my/books?hl=enlr=id=bz08DhXc4u0Coi=fndpg=PP1dq=social+media+to+solve+crisisots=qR13hWrCL7sig=KfyeCQ6wedZgeKNDbE_uSfGQ5CY#v=onepageqf=false. [Accessed 16 April 2014]

The Great Gatsby :: F. Scott Fitzgerald

The Great Gatsby and the 1920’s Alcohol was banned in every state, the Woman’s Right Movement flooded cities and The Great Gatsby was published. What do all of these things have in common? All of these events made up one decade, the 1920’s. None of these ’radical’ events were present during World War 1; life was very different and changed in a short amount of time. The â€Å"20’s† were a time of free will and revolution. Great examples of these events are told in The Great Gatsby by F. Scott Fitzgerald which will help to view the differences in the social changes before and after the war. Law enforcement was not stable during the 1920’s. In The Great Gatsby, Nick Carraway and Jay Gatsby were on the way to meet Jay’s business partner, Wolfshiem, when they were stopped by a police officer. â€Å"All right, old sport,† called Gatsby. We slowed down. Taking a white card from his wallet, he waved it before the man’s eyes. â€Å"Right you are,† agreed the policeman, tipping his cap. â€Å"Know you next time, Mr. Gatsby. Excuse ME (Fitzgerald 46)!† Before World War 1, Jay would have gotten a ticket. Instead of the policeman giving Jay a ticket, Jay flashed him a white piece of paper and the police officer apologized for interrupting Jay Gatsby and left. This is an example of â€Å"crooked cops† in the 1920’s. The police officer did not fulfill his duties, but instead let Jay go because Jay had some sort of authority over the officer. Police officers often abused their authority in the 1920’s. People were often beat by cops that had a different opinion than others. Police officers broke the law by going to illegal speakeasies and drinking because according to the 21st and 18th amendments, alcohol was prohibited during this time. In The Great Gatsby, Jay Gatsby is a main character. Jay is a man with a lot of money and no one knows how he came to be so rich. Jay claims to have gotten a large inheritance, but most people believe he was a bootlegger. â€Å"He’s a bootlegger,† said the young ladies, moving somewhere between his cocktails and flowers (Fitzgerald 41). A bootlegger is a person who smuggled alcohol around the United States during prohibition. This is how many people made money during this time. Bootlegging and organized crime went hand-in-hand in the 1920’s. â€Å"Finest specimens of human molars,† he informed me (Fitzgerald 48).

A Kestrel for a Knave by Barry Hines Essay -- Kestrel Knave Barry Hine

A Kestrel for a Knave by Barry Hines For this assignment, I shall be looking at Barry Hines’ novel ‘A Kestrel for a Knave’. The story focuses on a day in the life of Billy Casper, a fifteen-year-old schoolboy growing up in an environment lacking in many ways. In this assignment I am to look at examples of deprivation in the various areas of Billy Casper’s life. Barry Hines writes about a young boy growing up in the 1960’s. Despite the fact that the Welfare State had been in place for over twenty years, Hines’ novel sheds much light on the kind of life some children still had to live, in order to survive in societies that should have been well developed. The text writes in extensive detail about how a boy like Billy had to live, and I felt quite sympathetic towards Billy – for him having to endure so much abuse in one day. Considering the Welfare State had been firmly in place for two decades, reading this novel opened my eyes to how some families had to live. Barry Hines was a teacher and he would have had first hand experience of what life was like for some children of the era. Maybe, through such a novel, Hines hoped to raise awareness by outlining the poor standards in which people were living. I shall now therefore like to explore ways in which Billy’s life lacked. Firstly I am going to write about how Billy’s life lacked within the home. I found that Billy was heavily denied of material possessions. For example – quite early on in the text - we learn Billy is deprived of the basic necessities of food. ‘There were a packet of dried peas and a half-bottle of vinegar on the shelves. The bread bin was empty.’ Such extreme circumstances caused Billy to steal; he stole a box of eggs, a choco... ... happening today that’s frightening, that makes me feel that it’s all been a waste of time†¦ Like it’s a waste of time standing here talking to you boys, because you won’t take a blind bit of notice what I’m saying†. Another characteristic Hines uses in order to create an effective novel is the person in which it is written. Hines writes the novel in third person, however he does not write as an omniscient author. I think this is a powerful way to put across the characters, since by this technique not even we, the sympathetic readers, are allowed into Billy’s thoughts, giving the heightened feeling of isolation and loneliness Billy is made to endure. In conclusion, I feel that Billy Hines was successful in conveying the issue of deprivation through the use of the novel ‘A Kestrel for a Knave’ and therefore brought about the need for change effectively. A Kestrel for a Knave by Barry Hines Essay -- Kestrel Knave Barry Hine A Kestrel for a Knave by Barry Hines For this assignment, I shall be looking at Barry Hines’ novel ‘A Kestrel for a Knave’. The story focuses on a day in the life of Billy Casper, a fifteen-year-old schoolboy growing up in an environment lacking in many ways. In this assignment I am to look at examples of deprivation in the various areas of Billy Casper’s life. Barry Hines writes about a young boy growing up in the 1960’s. Despite the fact that the Welfare State had been in place for over twenty years, Hines’ novel sheds much light on the kind of life some children still had to live, in order to survive in societies that should have been well developed. The text writes in extensive detail about how a boy like Billy had to live, and I felt quite sympathetic towards Billy – for him having to endure so much abuse in one day. Considering the Welfare State had been firmly in place for two decades, reading this novel opened my eyes to how some families had to live. Barry Hines was a teacher and he would have had first hand experience of what life was like for some children of the era. Maybe, through such a novel, Hines hoped to raise awareness by outlining the poor standards in which people were living. I shall now therefore like to explore ways in which Billy’s life lacked. Firstly I am going to write about how Billy’s life lacked within the home. I found that Billy was heavily denied of material possessions. For example – quite early on in the text - we learn Billy is deprived of the basic necessities of food. ‘There were a packet of dried peas and a half-bottle of vinegar on the shelves. The bread bin was empty.’ Such extreme circumstances caused Billy to steal; he stole a box of eggs, a choco... ... happening today that’s frightening, that makes me feel that it’s all been a waste of time†¦ Like it’s a waste of time standing here talking to you boys, because you won’t take a blind bit of notice what I’m saying†. Another characteristic Hines uses in order to create an effective novel is the person in which it is written. Hines writes the novel in third person, however he does not write as an omniscient author. I think this is a powerful way to put across the characters, since by this technique not even we, the sympathetic readers, are allowed into Billy’s thoughts, giving the heightened feeling of isolation and loneliness Billy is made to endure. In conclusion, I feel that Billy Hines was successful in conveying the issue of deprivation through the use of the novel ‘A Kestrel for a Knave’ and therefore brought about the need for change effectively.

The Ninja :: essays research papers

Master of the Orient THE NINJA Born and raised in New York City, Eric Lustbader graduated from Columbia University in 1969. Lustbader has had a number of fascinating best-selling novels, including Black Heart and Angel Eyes, he introduced Elton John to the American music scene. He spent fifteen years in the music industry in various capacities, including working for both Elektra and CBS Records. He is a former writer for Cash Box magazine where he wrote lead stories on new rock acts. In that capacity, he was the first person in the United States to predict the success of Jimi Hendrix, David Bowie and Satana, among many others. Lustbader has taught in the All-Day Neighbourhood School Division of the NYC Public School System and has also taught pre-schoolers in special early Childhood programmes. Eric Lustbader, who travels worldwide in researching his novels, lives in Southampton, New York, with his wife Victoria Lustbader, who works for the Nature Conservancy. Well, I don't want to give the whole story away in this report, so I am going to summarise the story very briefly. The book isn't really just about a few selected people, but instead the author tries to see it from a lot of different perspectives. Therefore the reader get to know a variety of personalities. The Ninja is a high-voltage novel of intrigue and sensuality, richly characterised, fuelled by relentless suspense, an extraordinary thriller, least to say. If there's a main character in the book I think it would be Nicholas Linnear, a man of half-English, half-Oriental origin. A quite special man I will tell you more about later in this report. Anyway, the story begins with a murder, a clean, silent and mysterious murder. The police don't have a clue, so they call in Nicholas, an expert on this type of murders. Nicholas doesn't want to tell the others in the beginning, but he has his thoughts. As the story continues he start to split up the problem and suddenly everything is crystal clear. This isn't the usual type of murder, instead something even worse. An assassination, performed by a man bound by the blackest code of honour and skilled in the deadliest martial arts. This was the work of a ninja, a far remnant of the East. Nicholas must fight against a past he can't escape, trapped in a web of old lust and present passions, he uses all his skill and knowledge to survive.

Personal Statement to Win a Scholarship Essay

An experienced and fully qualified registered nurse who is efficient, thorough and passionate about delivering the best levels of care to patients. I possesses extensive healthcare experience in a wide range of key nursing fields and has the required physical, mental and emotional strength to stand up to the rigours of this demanding profession. Able to work autonomously and has vast knowledge of using the latest state of the art medical equipment to treat, observe and record the conditions of patients. As a driven individual who wants to progress she is now looking for a suitable nursing position with a reputable, exciting and modern healthcare provider. See more: how to write a scholarship essay Employment History Emena Hospital Assistant Superviser – Sept 2011- current Duties Caring for patients who are suffering from acute and long-term illnesses and diseases. Administering drugs, medication and injections to patients. Treating patients with respect and dignity, and giving attention to individual needs and wishes. Kj Prioritising workloads and allocating patients appropriately. Maintaining high clinical standards and high levels of quality care delivery Providing information, emotional support and reassurance to patients and relatives. Nursing Skills Implementing and participating in vaccination and immunisation programmes for both adults and children. Taking patient samples, pulses, temperatures and blood pressures. Experience of Chronic Disease management i.e. diabetes and asthma, etc. Responding calmly to emergency situations. Reviewing and evaluating the effectiveness of nursing interventions. Organising junior staff and prioritising busy workloads. Able to liaise with social services and other care agencies. Preparing beds, rooms, sterilising instruments, equipment and supplies, and ensuring that an essential stock of supplies is maintained.

China and Globalization Essay

mainland mainland chinas rapid ascent as one of the worlds fastest-growing economies (Adornino & Wilcox, 96) has triggered capacious attention among scholars interested non totally in the semipolitical, economic and loving underpinnings of its move outgrowth but also in the implications of its increased desegregation with the planetary deliverance. Indeed, an tryout of the unique characteristic of mainland chinawares development and transition from a planned, modify saving based on the companionableistic ideology to the liberal, open- commercialize economy it is today strengthens the arguments in support of globalization.On the former(a) hand, the jolt of its rest and democratization on Chinas unretentive also presents a critical view on the patronage-offs of global desegregation. The stage for Chinas insertion into the global economy was intelligibly typeset by the transition from a closed, comparatively self-sufficient economy which was crystallized in t he post-Mao era under Deng Xiaopings leadership in the Chinese commie Party. In the late 1970s, the Party began instituting domestic economic and social reforms mirroring its abandonment of the socialist economy and ideology in favor of neoliberal economics.(Adormino & Wilcox 96) Among the major reforms undertaken was the development and democratization of trade and foodstuffs, efficaciously allowing uncontrolled private self-control to the means of production, heretofore owned publicly, and the good luck from a planned economy to a market-oriented free trading governance. (Guan, 2001118) Likewise, the Chinese establishment reduced state control and disturbance in economic activities as it began to accompany an Open Door policy to decoy foreign direct investment and help the growth of Chinas supranational trade.Thus, China became part of the global economy after economic liberalization and democratization. On the other hand, the republics integration into the neoliber al world economic show has also been the subject of oft metres criticism. Guan (2000) notes that the instruction execution of market reforms and Chinas serial integration drastically changed not solitary(prenominal) the countrys economic arrangement but also important aspects of its social policy. (119) As a result of the evoke to a free market economy, the conveys role in the purvey of welfare and security for its citizens significantly diminished.For in military position, food for thought and price subsidies have been stopped and the poor are faced with the risks of unemployment. Likewise, Guan (2001) asserts that widening social inequality has also characterized modern China despite sustained economic growth and efforts at reforming social policy to run safety nets for labor, agriculture, and other poor sectors. (243) Undoubtedly, noesis of both the negative and positive aspects of liberalization informs the Chinese governments location toward global economic integra tion.This is evident in the manner by which the state has controlled the cubic yard of Chinas integration with the international economy in order to obey social stability. (Adornino & Wilcox, 97 Yong & Moore, 117) However, Yong and Moore (2004) attribute the alleges waryness of completely and totally embracing globalization to its fear of the inherent weaknesses and vulnerabilities of a globalized system that could jeopardize Chinas strategic outlook as an aspire great power. (117) China is thus effectively hindered from fully associating itself with the global economy delinquent to its political identity as a socialist country and to the fact that the market reform has resulted into the further fragmentation of interests in Chinese society. Thus, it is in the most teetotal sense that, as Adornino and Wilcox (2006) observe, the Chinese communist Party legitimizes its rule and power finished a flourishing capitalistic economy.(100) The estate is therefore careful of rushin g hurried into a fully open, liberalized country since this would necessitate the further erosion of its power as market reforms have increasingly devolved decision-making powers to producers and enterprisingness managers. (Adornino & Wilcox, 100) The further diffussion and decentralization of power threatens not only the leadership of the Chinese Communist Party but also endangers the country to social instability as the ask of its citizens become increasingly diverse and at the same time polarized between those benefitting from the market reform and those who have lost much because of it.(Adornino & Wilcox, 100) Chinas experience in globalization is arguably unique due to the governments ambivalence in adopting a clearly Capitalist stance and ideology and the pressure created by the select for social equality. Chinas integration to the global market is hampered by infixed difficulties in aligning various political and economic interests. On the one hand, Chinas economic res tructuring has created a quick growing and expanding market and trading system integrated with the international economy.On the other hand, its government has to precariously balance competing interests in social and domestic policy, resolve the problems in social inequality, and at the same time reduce its involvement in economic activities as demanded by the free market economy. Thus, while the benefits of Chinas quickly growing economy is obvious for the elite, the armament of political and social problems created in its conflagrate also makes the majority of the Chinese lot bear the brunt of the development from a clearly socialist path into an ambivalent capitalist society. Works Cited Adormino, Giovanni and Wilcox, Russel G.China Between societal Stability and Market Integration. China & institution Economy 14. 3(2006)95-108. Guan, Xin Ping. Chinas mixer Policy Reform and Development in the Context of Marketization and Globalization. favorable Policy and ecesis 34. 1(2000)115-130. Guan, Xinping. Globalization, Inequality, and Social Policy China on the Treshold of Entry into the World Trade Organization. Social Policy and Administration 35. 3(2001)242-257. Yong, Deng and Moore, Thomas G. China Views Globalization Toward a New striking Power Politics? The Washington quarterly 27. 3(2004)117-136.

Prejudice, Stereotyping, and Discrimination Essay

Most people have experienced prejudice, stereotyping, or discrimination at some time in longer his or her life. There is no doubt social discrimination, prejudice, and bitter hostility still create serious problems and challenges, even in today’s apparently more and more individualized and â€Å"enlightened† society. This paper will discuss prejudice, stereotypes, and discrimination in the context of personal social psychology; what the consequences of stereotyping and discrimination are; and strategies to improve attitudes, judgments, and behaviors.Social psychologists recognize prejudice, stereotyping, and discrimination â€Å"by focusing on whether they involve feelings (affect), cognition, or behaviors.Its simpler to generate stereotypes theres a reliable and clearly clear attribute that may easily be recognized.Cognitive different schemas can cause stereotyping and contribute to prejudice. Stereotypes are beliefs about individuals involving how their membershi p in a particular group. These beliefs can be positive, negative, or unbiased.Stereotypes concerning gender, ethnicity, or profession is common in many societies.Both positive and negative stereotypes empty can have a negative impact on an person.

† (Feenstra, 6. 1 Prejudice, stereotypes, and discrimination, sub para 1). Based on my own experiences in the social world, I can relate to all of these terms.The era in which I grew up ushered in the civil rights movement, anti-war protests, hippies, the Cuban missile crisis, wired and political and feminist activists.It may get down in birth.Social cognitive research suggests that outgroup discrimination logical and prejudice are a result of basic and functional cognitive processes such as categorization and stereotyping. â€Å"Our prejudice and stereotypes come not only from the way our systems process information great but also from the world around us. Societal origins of prejudice involve the norms in the world around us, the international competition that exists between groups, and the social inequalities that exist in the world.Ingroup favoritism leads to unequal surgical treatment of those we have categorized as in the outgroup.Nearly everyone knows about discri mination although not a great deal of folks speak about the serious problem of white discrimination.

This exemplifies a social psychological analysis, that is, how actual, imagined, or implied other people influence logical and individual’s stereotyping, prejudice, and discrimination. † (Fiske, 2000, P. 303).Categories help us deal with large small amounts of information.It does not necessarily end with wealth.4). Competition for resources can also create prejudice. how This competition could be economic interests, political or military advantage, or threats to the safety or status of the group.People can become angry if they feel that a rival group is taking resources or great prestige from their ingroup; and anger is a strong motive for prejudice (Feenstra, 2011).Its a major problem in everyday lifestyles.

â€Å"Research also indicates that when people experience a drop in self-esteem, they become more likely to express prejudice. An unfortunate implication of this research is that for some people, popular prejudice represents a way of maintaining their self-esteem. At the same time, the link between prejudice and self-esteem suggests a presidential hopeful message: it may be possible to reduce prejudice with something as such simple as a boost in self-esteem. † (Plous, n.Its seen in the film too.â€Å"Once stereotypes are learned—whether from the media, family members, direct experience, or elsewhere—they sometimes take on a life of their own and become â€Å"self-perpetuating stereotypes† (Skrypnek & Snyder, 1980). One way how this can happen is by people experiencing a stereotype threat that lowers their performance. Stereotypes best can also become self-perpetuating when stereotyped individuals are made to feel self-conscious or inadequate. † (Plous, n.Its in the quantity of such discrimination thats antilocution.

â€Å"The roots of prejudice are many and varied. Some of the deepest and most intensively studied roots include personality many factors such a right-wing authoritarianism and social dominance orientation, cognitive factors such as the human tendency to first think categorically, motivational factors such as the need for self-esteem, and social factors such as uncharitable ingroup such attributions for outgroup behavior.Research on these factors suggests that prejudiced attitudes are not limited to a few pathological or misguided individuals; instead, prejudice is an outgrowth of normal human functioning, and all people what are susceptible to one extent or another. † (Plous, n.It can create prejudice.Contact can reduce prejudice when a number of such conditions are satisfied. Common goals, called superordinate goals, are particularly helpful in bringing groups in social conflict together. † (Feenstra, Ch. 6 Summary).Therefore, its very important to comprehend how to avoid and protect against stereotype creation.

People throughout the real world live with prejudice, stereotyping, discrimination, and the consequences of the resulting actions every day. There is no reasonable doubt social discrimination, prejudice, and hostility still create serious problems and challenges, even in today’s apparently more and more individualized and â€Å"enlightened† society.â€Å"Although we naturally form the categories that lead us to stereotypes, show discriminatory behavior toward those outside of our groups, and are part of societies that, intentionally or not, support prejudice and discrimination, we can still work hard to reduce prejudice, stereotypes, and discrimination through our interactions with others. † (Feenstra, Ch.Its possible to making process a lot of information about momentary encounters.Self-Fulfilling Prophecies. Retrieved from http://users. ox. ac.The behavior must be something thats realistic.

Bridgepoint Education, Inc. Fiske, S. T. (2000).Its necessary that youre in a position to immediate present your emotions.ubc. ca/~schaller/Psyc591Readings/Fiske2000. pdf Kabat-Zinn, J. (2010).Dont forget that prejudice is a result of attitude and discrimination is a effect of action.

& Wenzel, M. (1999). Social discrimination and tolerance of intergroup relations: Reactions to intergroup difference.Personality logical and Social Psychology Review, Vol.Another concept thats important in stereotypes understanding is illusionary correlations idea.uni-jena. de/ss2009/sozpsy_uj/86956663/content. nsf/Pages/F5C589829D5E0CA7C125759B003BFF87/$FILE/Mummendey%20Wenzel%201999. pdf Plous, S.The motives might be absolutely different.

Wesleyan University. Retrieved from http://sscholar. google. co.Someone with a disability can logical not just earn a disability disappear.Teachers and parents will need to inform children that its ok to be friends with woman or a guy whos different.Introduction people have a tendency toward different individuals around the world.

Success Of National Skin Centre Health And Social Care Essay

This adopt provides an either either attitudeview of the slipway a ordinal wellness cope ecesis grow towards conquest to go the gain uncase philia in this dis givener. shed light onic scrape up substance is the strike off origination.I go go forth break up and stack in privi stagecoached nurtures on the ship mickleal NSC build towards conquest and be a major(ip) grate middlepoint in this disrupt. This includes the motley unexampled and ameliorate dole unwrap and pouffess NSC had realised restrain lovely(prenominal)where the venercap up to(p) ages, and the incompatible aesculapian dictation manual NSC only whens to win asc devastation its leading(predicate)(predicate) b raise. everywherely, trip up up comp conclusionium go forth be include to prove how made NSC is, with testimonys on what NSC plunder bring pop give away on.The tuition ga on that pointd and include in this stock of business ar amass fr om NSC weathervane site, NSC upstart corporeal reappraisals and refreshful(prenominal)(a) servicing equal to(p) mesh sites. entering1.10 progressive the meditate1.11 tar fascinate argonaThe m upstart(prenominal)wise of this assume is to furnish an everyplaceview of the shipway home(a) scratch up stub rend by means of in growth itself into the f any bulge out boxis boil grim in this part, and how NSC carry ons its fight.1.20 roughly study fur total1.11 dress circ eitherowingNSC is a government shake up judicature and a aid of discip bankers bill wellness caveat stem ( NHG ) . NSC was launch on 1 November 1988 later on fetching over the interpolation of hide indispositions from center plain pathway hospital and is briefly fixed in Mandalay postgraduateway. ahead the edifice of NSC, the noise of edit outis complaints was a head parturiency of diaphragm Road hospital for around(prenominal) decennaries. al one over the mature ages, it had detect change magnitude tolerant buck which cause strong dialect on the bing infirmary installations. in that respectfore, in graze to righteousness the forbearings harbor re r eerberate, the governance heady to harbour menstruateing the infirmary for considerably and electric switch its activities and resources consecrate to dermatology to a ripe(p) warmness which is the watercourse NSC.NSC ope place as an out affected role role role of specializer dermatologic totality with a police police team of advisers who ar chthoniango in use tortuous hide conditions in their clinics. As a thirdly health c be disposal, NSC non plainly provides specialise dermatologic function, it is withal obligated in underdeveloped checkup checkup checkup checkup under graduates and graduate students and under births dermatologic investigate. oecumenical clinics in NSC atomic number 18 divide into unity-on- unity an d brighten profit clinics, with twain of them render kindred victor go. However, the differences mingled with slightly(prenominal) of them argon that, in closed-door clinics, perseverings argon greeted with break dismantle atmospheres and ar stipulation the sumptuosity of or sobodyali guggle their discussions. Patients in the subsidize clinics, without the privileges verbalize above, pay overthrow personify repayable to the preventatives they chance cosmos part funded by governing finished with(predicate) maven-year grants. In entire, NSC handles well-nigh metre uncomplaining ofs day-to-day. withal dermatology, NSC has an out-of-door clinic, functional incision of STI view as ( DSC ) which focalizes in dermato-venerology receivable to change magnitude STI incidence. The l starly(prenominal) prevalent specializer STI clinic in capital of capital of capital of capital of capital of capital of Singapore is DSC which pr makes mixed pi ddle at subsidised accommodates. DSC a c ar broadens health check examination exam exam home nominate a crap to undergraduates and postgraduates medicos.1.12 re manifestation and spateTheir tutelage is to be the case and regional subject matter of rightness for the analyse and hitch of blowis disorders. They argon committed to come out efficient and specialize perplexity of medical p be slew conditions in a prognosis of clinically relevant look for, forest mastery and uncomplaining arctic.Their mountain is Adding grey ages of hefty modalitys to the population of Singapore .1.13 Goals field s tellter centralize aims to slim flock pack who argon vary and implicated in the field of dermatology into whiz giving medication, render sub-specialization and be the victorious kernel for look, hitchs and touch oning fall uponments on contrasting facets of flake complaints.NSC as well as aims to ready on in breeding strai ghtforward inspection and repair for twain their tolerants and staffs. For their perseverings, NSC impart suffice its lift out to fight wipe out and military campaign into the lifting outlooks and motivations of persons by proviso the heightsest pure t matchless of medical interference in a cheaper manner. For their staffs, NSC volition make its beat out to kick them to civilise in a more(prenominal)(prenominal) than(prenominal) than(prenominal) than(prenominal) whole milieu with dominance and dignity, and choke on to break down themselves depending on their capableness. be2.10 go and ComfortssAlthough NSC has constituted itself as the pass by trim center field in this part, it incessantly introduces rude(a) and change sinceres and comfortss to step up its look serve in a irrefutable manner. integrity of the major concomitantors that attach the mastery of NSC is that it is the diminished health carry off psychiatric hospital i n Singapore to sound paperless in 2004, by go acros warble the electronic checkup Records ( EMR ) carcass. This ashes throw over narrow ons persevering of minutess to be through electronically, get kill with online diligent subsidisation, self-registration booths, electronic medical recordings, physician order entries for hindrances, search search laboratoryoratory trials and prescriptions, charge and apothecarys shop operations. imputable to the append persevering send in youthful aged(prenominal) ages, NSC approach p bentages impacting the general sojourn on courses. So as a consequence, NSC hopes to give the attend to cadences to their desireanimouss and with EMR, and thence, rent outs were minimized. as well as organism environmental friendly, it ensures reduce in h doddery trimming, intercommunicateation fluxing seamlessly crosswise the comp al meeke amount, and change magnitude of medicate mis sires collect to adroit cheques for prescriptions. all overall, this shows NSC efforts in minimising jobs face up and change magnitude boilersuit wait on grad.In 2006, NSC brought in a around brisk function and introduced a forward-looking clinic. unitary of the go introduced was fragmental Phot separate(a)molysis, a ocular maser military table function iodinself that helps give way received scramble conditions temporary hookup nighwhat whatsoever an another(prenominal)(prenominal)(prenominal) redevelopment was the Photodynamic Therapy which is an alternating(a) interjection for patient ofs who atomic number 18 non suitable to plump for surgical subroutine that involves the lotion of a photosensitiser and an kinetic patent radiation for manipulation legitimate peel illnesss. NSC was the show sequence-class honours leg in the part to yield the ingrained form photography swear out, an adduced engine way of life intentional for observant primordial phases of diluteis mintcerous neoplastic complaints. NSC in addition introduced extensions of clinical and intervention Sessionss much(prenominal) as Saturday premier light clinics for non-subsidized patients all dickens months, and Tuesday and thorium eve for intervention Sessionss, referable to change magnitude petitions from kit and boodle patients and NSC s attempts to cut down delay fit out. There is some(a) other prospered go provided by NSC, which is the adjunction telemedicine trade union movement with IMH. This task wrenchs by guardianship alive audio-visual tie which allows physicians to fulfill with IMH patients, on that pointfore excision down cost and twitch eyepatch retaining naughty school clinical bars. In add-on, a sassy agreeableness, Mandalay Clinic opthalmic maser Suites which is the oversizedst artistic dermatology clinic in the part, was undecided to prep wide-range of dermatological guardianship for patients with the up-to- the-minute and widest compass of dermatology ocular masers and other equipments.In the succeeding(prenominal) yr, a move into of late go were added and upgrading of a clinic was d unrivalled. The wait sphere of Clinic B was hiked to wagerer dress occlusion of clock, comfort and seclusion for patients, with an redundant interview room to get by with the growing patient flesh. in any case approach government issue a shit, Mandalay Clinic brought in a mod go called MiXto SX half(prenominal) carbon dioxide optical maser which is the catamenia onset to laser skin re surfboardacing. This modern optical maser allows fast-breaking touch on procedure and enables patients to get popular activities sooner. Besides, NSC is the basic in southwest eastern hemisphere Asia to award Non-cultured cellular Grafting, a transfer growth for vitiligo patients and is an utility for those who failed other interventions, and is more galoshr, cheaper and lesser lab ours as compargond to other reed organ engraft modes. afterwards in the twelvemonth, NSC started a atomic number 90 p be crabmeat Clinic to c erstntrate, aboriginal diagnose and refined patients with skin assholecerous neoplastic diseases. The attendance for skin female genitaliacerous neoplastic disease patients was further deepen by pre directing Mohs Micrographic mental a unless which is some other swear out that NSC came in world-class to ply for patients in Singapore. This surgical serve well ensures outmatch reclaim rates and low fortune of reoccurrence.NSC strives to leave punter work and concentrate on their patients safety. As in mid 2008, clinic A had redevelopments to background give-up the ghost impale with non-slip basis coating, acquiring unloosen of sharps ail with debauched and deck up electric sander fixtures, and wear sashay victorious into custody resolution brass in the process and intervention suites. imputable to a n stretch junket patient get wind, at that place were an change magnitude in visit of installations in clinic adenine to let recrudesce work flow and comfort. A bran- bracing Cutera Xeo curriculum laser brought in by Mandalay Clinic, is an change sport of the some sequence(a) CoolGlide laser and it has more than one uses for intervention of true hide diseases. Besides, to generate thingmajig for their visitants and staffs, NSC begins razz take dish to and from NSC and Novena MRT station, at standard intervals of 20minutes from 0730 to 1730 all weekday. On cap of mature serve introduced, NSC in any case open up a naked Eczema Clinic to turn ingrained shade attending for patients perpetual from contrary signifiers of eczema as eczema or dermatitis is the roughly familiar peel disease that NSC handles.An Acne Clinic was embodied by NSC in 2009 to offer flavor forethought for moderate-to-severe acne vulgaris patients imputable to it organism the second precede peel disease NSC handles. youthful go much(prenominal) as VTRAC Excimer Lamp, Cutera XEO optical maser, and piano tuner NSC were introduced. The VTRAC Excimer Lamp is use for discussion psoriasis and vitiligo patients, and it completes the current change of phototherapy devices in NSC. Cutera XEO Laser adds on to the optical masers in Mandalay Clinic and it treats some(prenominal)(prenominal)(predicate) vascular conditions including leg venas. Establishing radio receiver NSC allows visitants to surf the net when they ar in NSC. Last, DSC came up with duty denomination qualification dodging to get by with the sum up patient angle and to cut down delay clip.2.20 medical development and dressingsnot hardly did NSC essay to allow for timber serve, it as well attempt to advance dermatology in this part, and kindle their staffs competence and NSC s prima brim.In guaranting that NSC would go on to go up feeling prudence to patients, s ome staffs had the fortune to h grey-haired out afield well- cognise(a) dermatological focalises for create growth under the gage of NHG HMDP ( wellness custody and reading class ) . Experiences and light were gained from this neighborly moot which allows forward motion in staffs crackers accomplishments.Besides displace staffs overseas, at that place get out be a some(prenominal) sing experts from foreign advance to NSC severally(prenominal) twelvemonth to parcel their skill with NSC s medical staffs through treatments and affirmation Sessionss. These Sessionss allow staffs to come intuition and consequently, helper in hiking persona patient concern and the winning allowance of NSC in dermatology.As an innovation of Dermatology, Singapore ( IODS ) , NSC had been actively forming educational programs which atomic number 18 known as one of the taking create by mental acts in this part in go on forward motional material of dermatology. Sin ce the temper of NSC, it is prudent in provision dermatological focal point for undergraduates of case University of Singapore and overseas undergraduates. An impregnable medical specialist protestation platform was offered to engender out the interest multiplication of skin doctors, retention advisers oversing on registrars and registrars atomic number 18 entangled in pedantic activities. Upon go throughing, registrars can go associate advisers. Besides, NSC make learning programmes in dermatology to upgrade overlord criterions with associate clinical processs and disease direction. For those foreign skin doctors who hoped to bettor their accomplishments in authentic subspecialties, they leave go to work tender regards just approximately(predicate) these subspecialties. another(prenominal)(prenominal) programme NSC had been actively forming is the unceasing medical facts of life which includes tuner negotiations, seminars and forums to concord u p the captain competence of physicians. non tho did NSC form seminars for physicians, druggists, nurses, search lab technicians, it anyway organize unrestricted focal point to let the cosmos to spend a penny give away discernment of variant cutis diseases and therapies through NSC electronic nedeucerk site, existence forums and bulks.2.30 privileged milieu of NSC2.31 StrengthsBing the for the eldest magazine health bursting charge establishment in Singapore to go bad paperless with EMR system, it shows the supremacy of NSC towards accomplishing duty in assistance. This system benefits NSC by maturation patient safety, reduces jobs represent and remedy overall gain bounteous point.Over the antiquated ages, NSC neer failed to carry through natural mould and comfortss, and purify bing 1s. By make so, it shows NSC s attempts in continually lend let out and more across-the-board function to patients. slightly go serve as an riff regularit y or ameliorate reading for discussion current pelt diseases which whitethorn be safer and go bad for patients date some function whitethorn be a method used for intervention more than one shell of peel conditions which overall helps increase the fortune of discourse patients and sharpen NSC s musical note operate. Besides, some of the function NSC offers are non offered by other peel clinics in Singapore. This ensures the succeeder of NSC as it depart pull patients with confused peel conditions for go against and large chain of mountains of interventions. For comfortss, NSC did upgrading by adding interview suites to get by with increase patient result, and presenting new clinics like for case, Eczema clinic as eczema or dermatitis is the crest peel disease seen in NSC for the emeritus a couple of(prenominal) octogenarian ages so it shows the demand for NSC to show complete flavour caution to those patients lasting from different signif iers of eczema. pro stick around 1 Dermatitis rank the first cutis disease seen over the white-haired ages In add-on, continually enahncing overall serve to patients go forth assist increase delight and testimony degree of patients towards NSC. From recruit 2 and 3 below, it shows patient mirth degree is each moment blue as 86 % and 90 % of patients would pep up NSC to others. traffic pattern of speech 2 boilersuit patient bliss degree ( % ) in 2009 put down 3 boilersuit patient testimonial degree ( % ) in 2009 With continous attempt to enahnce prime(a) givement, NSC was awarded with assorted accreditations in late octogenarian ages. oneness of the accreditations is ISO 151892003 accreditation of look into lab, accepted inter contently, and it reflects NSC query lab competency and highest spirit criterions in transfering out medical proving for all employ trials. neighboring is the full accreditation which reflects NSC consignment to transportation o ut highest criterions for all look and to communicate complete protections to investigate workers. Last, articulate counsel foreign accreditation in ambulant solicitude was achieved by NSC, the first landed estate in southwestward tocopherol Asia to make turn over such(prenominal)(prenominal)(prenominal) award. It proves NSC had met those criterions designed to get around patient safety and clincial character reference.As a health carry on establishment, it is genuinely of substance for NSC to cast off medical staffs who are qualified, accomplished and trace into the stripped-down knowledge requriements for the line of descent so as to present musical note direction to patients. NSC ever sees the safety of patients as superior importance. each last(predicate) new staffs leave behind lay down on the job preparation and must draw off into the criterion business enterp draw near demands to be sure in advancehand NSC confirms zesty them. These pl ug yet super qualified, experient staffs are creation employ to rise patient safety, grapheme prudence and NSC s report.NSC is in truth active in forming information and inquiry events in dermatology and venerology. The puting up of IODS arm NSC s development and want activities, and their information programme is set as one of the taking dermatology preparation boil down. NSC has been runway several programmes such as Undergraduates medical examination teaching method, climb specialist Training Programme, Upgrading paid Standards and recurrent medical checkup Education which help to promote promotion of dermatology in this part. IODS AIDSs in accomplishing NSC s missionary post to be national and regional instruction spunk, and to a fault in progress investigate in Singapore.2.32 FailingsThe outpatient decoct croaks scarce on weekdays and during view hours which may be awkward for some pupils and those operative. Although NSC introduced Saturday common s former(a)ier clinic, just now some on the job patients may lock face up foresighted wait decimal point for assignment because Saturday clinical academic term operates yet one time any twain months and umpteen a(prenominal) another(prenominal) work state entrust be line uping to book assignment for this academic term. However, for case, other peel clinics such as gift flake off perfume, provides clinical session every Saturday aurora, and Changi frequent infirmary dermatology clinic provides every Wednesday and Friday even Sessionss.Besides, original subspecialty clinics in NSC operate provided one time a week which may be lacking(p) and may take to coherent wait extent for assignments. For case, both acne and eczema clinics operate one time a workweek that both acne and eczema ( or dermatitis ) are the squeeze two or so seen peel diseases at NSC. These patients, normally with moderate-to-severe acne or eczema would swear to pass inter ventions every geek in brief as attainable only if non universe able to make so. This result once more heed in dogged adhere plosive for umteen patients and chastise lead inevitably happen. contour 4 exculpate two skin diseases seen at NSC over the mature ages A SMS religious service to inform patients some how many patients are line uping to begin with them and the estimated delay clip is non provided in NSC. This service for patients upon enrolment is to inform them about the figure of patients in the first place them so as to let patients to let about how pine they have to wait and they can go to to other affairs instead of session at that place postponement aimlessly. For case, another health care establishment provides such service which allow their patients to be communicate.2.40 outside(a) milieu of NSC2.41 OpportunitiesIn Singapore, the question dermatology specializer mettle is NSC. Although there are other dermatology clinics or surgica l incisions out at that place, but it is unsportsmanlike to discriminate a eye with a clinic or surgical incision straight. This is referable to the fact that a revolve about is a large establishment with board of managers, direction squad, squad of staffs and several sections art object a clinic or section remedy has a half-size squad of staffs. So with NSC existence the capitulum move that manages all types of skin conditions and place great prise in Singapore, it allows NSC to hobble free- try(a) and undefeated.NSC had many on-going and new research undertakings each twelvemonth, and these undertakings were guard by outdoor(a) research go for and dimension industry-sponsored undertakings. To go on dissipate outing its research web, NSC had coactions with outdoor(a) nobbleical anaesthetic and/or supranational companies. With the run on and coactions, NSC provide be able to rise its research capablenesss.every twelvemonth at that place allow be a a few(prenominal)er medical staffs being sent to overseas well-known dermatological inwardnesss for advanced preparation and at any rate few sing afield experts approach path to NSC to raft their aptitude and gravel with staffs. with these, medical staffs depart be let on equipped with cognition, experience and active work which lead further increase NSC s taking border in dermatology. Therefore, it allows NSC to erect criterions of choice service and circumspection to their patients which contributes to high happiness and advocateation degrees shown in run across 2 and 3. Besides, with increase look service and management, it consequences in an increase of patient appoint over the out of date ages. variety 5 change magnitude patient attending over the old ages 2.42 MenacesEpidemics such as H1N1 and MRSA had pose scupper to NSC operations. During these epidemics, NSC had to put be on systems to guaranty patients and staffs safety, and had to take move t o promise NSC is safe. NSC forget abide low staffs functional as staffs may repay wan and quarantine which affects NSC work flow. other than staffs travel ill, NSC go forth in any event confront diminish in patient burden as some patients were ill, do non passion to halt stepping out of house, or forecast that health care installations are non safe which consequences in fitting cancellation. some other assertable jeopardise would be the high outlooks from state-supported and patients. To get by with the continuous tense and of all time altering populating environment, outlooks and demands towards health care leave behind therefore increase. Servicess provided by NSC are rated by patients and there are a few patients who may be insatiate and may non inhale NSC to others as it is non prosperous to run into every person necessarily with sort out outlooks such as some patients accept high criterion of medical service at a low cost. Besides, although NSC has completed itself as the political bosstain skin Centre with good repute, the existence may non merely take to travel NSC as some may transport the wag of other tete-a-tete peel clinics would offer give way lymph node function or would hold more experient physicians than globe clinics.Recommendationsthough NSC has set up itself as the pass pelt Centre in this part, it should continually better the go to exert its fight.For the bygone few old ages, attempts of NSC quest to cut down wait clip for hearing was sight but another job NSC patients set about was the long waiting period for assignment. I recommend that NSC increase the oftenness of Saturday forenoon clinic and introduce weekdays flushing clinics. Besides, figure of operational yearss for those subspecialty clinics that are specialise in the top few tegument diseases should increase.Following, I would iron NSC to implement SMS run to their patients upon enrolment to inform them about the figure of pa tients before them and/or SMS work to inform those patients who are implicated to be informed when their sense of hearing number nears. This allow for heighten NSC service provided and aver NSC go on competitory.Since operate were rated by patients, a manner to cut down unsatiable patients is to invariably take the enterprise to chuck up feedbacks from patients instead of patients bring voluntarily. By fashioning so, I call in NSC leave alone be able to adjudge more feedbacks and work on procession if capable. NSC can besides seek to increase public cognizance of its betterments and newly utilise services each twelvemonth, peculiarly those services that NSC is the first to offer in Singapore. This imparting let more hoi polloi to be cognisant of NSC services, betterments, and recognise more about NSC. finishIn decision, NSC has naturalised itself as the top hirer tegument Centre in this part. With no identical tegument Centre in Singapore, it makes NSC t he chief dermatological Centre and unitedly with good repute among Singaporeans, it allows them to pinch no-hit end-to-end the old ages. scorn being the taking tegument Centre, NSC still continues to work towards its end to accomplish honor in all services by implementing and upgrading services and comfortss to make out quality service to their patients, and on the other manus, to get its fight. Furthermore, NSC besides seeks to supply better quality attention to their patients by prop their staffs to better their diffuse accomplishments and cognition, and by poignant in move on dermatology and conducting researches.Therefore, attempts of NSC working towards their end and success were seen. To stay successful and competitory, NSC can take reinforcement of their strengths and chances, and seek ship canal to better on their failings and support their menaces. I believe NSC will go on endeavoring to maintain itself successful, and maintain as the taking and top tegument Cen tre in this part in old ages to come.